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Supermetrics
Effortless Data Integration Solutions
4.4
(721)
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Supermetrics Reviews & Product Details

Supermetrics Overview
What is Supermetrics?

Supermetrics is a reporting platform for small to large businesses to transfer marketing data on external reporting, analytics, storage, and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery, and Snowflake. Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads, and Google Analytics.

Company Supermetrics Oy
Year founded 2013
Company size 51-200 employees
Headquarters Helsinki, Finland
Social Media
Supermetrics Categories on Findstack
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What Supermetrics is best for?
How does Supermetrics compare to HubSpot Marketing Hub?
What are the pros and cons of Supermetrics?
Supermetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Supermetrics Features
A/B Testing
Ad Spend Analysis
Attribution Modeling
Behavioral Analytics
Campaign Management
Churn Prediction
Cohort Analysis
Competitive Analysis
Conversion Tracking
Customer Lifetime Value
Customer Segmentation
Customizable Dashboards
Data Integration
Data Visualization
Email Analytics
Engagement Tracking
Funnel Analysis
Heatmaps
Marketing Automation Integration
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
ROI Tracking
Real-Time Analytics
SEO Analytics
Sentiment Analysis
Social Media Metrics
Trend Analysis
User Journey Mapping
Web Analytics
Supermetrics Media
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Supermetrics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 07, 2024
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721 Supermetrics Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Sep 15, 2022
 Source
Overall Rating:
5.0
LG
Limon G.
Senior Seo & Sem Manager
Share
"Fully automated our paid data with our data warehouse"
What do you like best about Supermetrics?

Automation and easy to connect. It was a pleasant way to setup and integrated the data.

What do you dislike about Supermetrics?

The only downside is the pricing structure. It was expensive but worth it. Also need to work on the CX design for Google Sheet addon

What problems is Supermetrics solving and how is that benefiting you?

We were manually updating our data from different sources, and it cost us so much unproductive time and additional money. But now, with Super-metrics, we have automated the process and are also accurate (manual sometimes causing issues). Thanks. 😊

Small Business (50 or fewer emp.)
Sep 15, 2022
 Source
Overall Rating:
5.0
JC
Jeff C.
Director Of Ad Operations And Analytics
Share
"Supermetrics is the Best of the Bunch"
What do you like best about Supermetrics?

Supermetrics is easy to use, reliable and has an expansive collection of data connections that they are always adding. Those are pretty much the three things you look for in this type of service.

What do you dislike about Supermetrics?

The least helpful thing about Supermetrics is the pricing. It's definitely on the higher end of solutions. More than that they are constantly changing the lineup of connectors for certain tiers and whenever you make changes to a subscription you can lose sources you just assumed would be there. It's happened to us multiple time.

What problems is Supermetrics solving and how is that benefiting you?

It allows us to connect to multiple data sources for the dozens of businesses we work with. It helps us be more productive and we've seen performance increases. It saves time and money through much better productivity.

Small Business (50 or fewer emp.)
Sep 13, 2022
 Source
Overall Rating:
5.0
LJ
Lionel J.
Marketing Analyst
Share
"Greatly optimized our time with integrations for our media reports"
What do you like best about Supermetrics?

Integration with various tools for Google Data Studio in a simple and practical way.

What do you dislike about Supermetrics?

Not all tools are available. And there aren't many tutorials to help.

What problems is Supermetrics solving and how is that benefiting you?

It helps us integrate ad tools into Google Data Studio for directors to track campaign numbers.

Mid Market (51-1000 emp.)
Sep 12, 2022
 Source
Overall Rating:
5.0
JP
James P.
Growth Marketing Manager
Share
"Easy plug in for Google Sheets"
What do you like best about Supermetrics?

I like the functionality with Google Sheets. It works as you think it would work. If you're familiar with creating reports in Excel using Pivot Table then you will have no problem using Supermetrics.

What do you dislike about Supermetrics?

Sometimes the data doesnt automatically refresh so it required a few extra clicks. But the data flows quickly and updates properly. I just wish there were not as many bugs.

What problems is Supermetrics solving and how is that benefiting you?

It allows us to get all our data into one place and create an easy view of performance.

Mid Market (51-1000 emp.)
Sep 12, 2022
 Source
Overall Rating:
5.0
KT
Kayla T.
Digital Marketing Manager
Share
"Most convenient way to pull your data into one place."
What do you like best about Supermetrics?

I love the variety of connectors and the reliability of the data. It truly streamlines our reporting processes.

What do you dislike about Supermetrics?

I wish Supermetric accounts weren't tied to Google accounts. It makes working cross-functionally very difficult. I also struggle with choosing between the sheets vs. data studio connectors because it limits our ability to analyze and present data sometimes.

What problems is Supermetrics solving and how is that benefiting you?

It streamlines my work on reporting for digital marketing campaign performance. Because I don't have to go to all our individual sources for data, I have more time to work on strategy, analysis and optimization which is what I'd rather be doing.

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
JM
James M.
Digital Director
Share
"Affordable time saver that puts focus on essential things"
What do you like best about Supermetrics?

Supermetrics easily connects all social media and other analytics sources to our dashboard (we use Google Data Studio). The automation and always up-to-date information has saved us hours of tedious work and enabled us to bring more value to our clients by digging deeper and analyzing the events behind the numbers and getting a real insight into organic and paid ad performance instead of just reporting numbers. Another big use case for us has been customer research and surveys over n=500. Supermetrics helps us bring in the data and run statistical analyses like standard deviation, correlation and medians and present the results with confidence. We even did a huge 16x16 correlation matrix on Google Sheets and brought it to Supermetrics flawlessly.

What do you dislike about Supermetrics?

Some connectors are a bit hard to understand (scope of connector) and setting up new ones (there are plenty!) may require support. Fortunately, the support is very responsive in almost all languages available.

What problems is Supermetrics solving and how is that benefiting you?

As an agency Supermetrics helps us deliver reports to clients on all properties, both web and offline. As an SMB, Supermetrics helps us consolidate all our own online and offline properties into a single master view. In essence, Supermetrics is our single source of truth.

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
DC
Damian C.
Owner
Share
"Works as described"
What do you like best about Supermetrics?

I like that it just works, no need to worry about it going down.

What do you dislike about Supermetrics?

I don't like that I have to rebuild my queries. I wish you could save them to apply to future data pulls.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics links two accounts that I don't want to natively link for personal information purposes.

Small Business (50 or fewer emp.)
Jul 26, 2022
 Source
Overall Rating:
5.0
ES
Emma S.
Paid Search Analyst
Share
"Great tool for pulling data from multiple sources"
What do you like best about Supermetrics?

I like having the ability to pull from multiple sources with multiple metrics and multiple queries. It means we can have one Google Sheet for lots of different things and reports.

What do you dislike about Supermetrics?

For some reason, recently, the query bar has taken a long time to load / sometimes runs out of time, and errors (since the new update), making it challenging to work on the Google Sheets.

What problems is Supermetrics solving and how is that benefiting you?

I pull online advertising data using Supermetrics which makes it easy to forecast / benchmark and helps record performance by several different periods. We use it across all clients.

Small Business (50 or fewer emp.)
Jul 19, 2022
 Source
Overall Rating:
5.0
Dave D. avatar
Dave D.
Duke Of Url
Share
"The Time Savings Are Significant"
What do you like best about Supermetrics?

My primary use of Supermetrics is for their Data Studio integration. I tried a number of other systems and then bit the bullet and went with Supermetrics. The biggest reason was that it just works.

What do you dislike about Supermetrics?

I preferred their old pricing structure, but that's the only thing I can think of and that's business-related and not product.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics allows me to quickly and easily pull data from multiple sources into Data Studio easily. They also handle some of the common data blendings.

Small Business (50 or fewer emp.)
Jul 13, 2022
 Source
Overall Rating:
5.0
DR
Danny R.
Digital Media Buyer
Share
"Love Supermetrics - A great integration tool to track all of our agency's marketing tactics."
What do you like best about Supermetrics?

Myself, and my team, love Supermetrics because it allows us to track 100% of our metrics for all of our clients in one centralized place. We are then able to integrate that spreadsheet with Google Data Studio. We haven't had this much success with another product available on the market.

What do you dislike about Supermetrics?

Not much to dislike with Supermetrics, maybe the cost per license, but overall, I understand that, and the pros of the platform outweigh that. I would love to see more integrations built in the future as well.

What problems is Supermetrics solving and how is that benefiting you?

Our team had a problem of not being able to quickly track all of our marketing efforts seamlessly in one place, and Supermetrics practically shaved hours and hours off of the old workflow for a similar task.

Small Business (50 or fewer emp.)
Jul 11, 2022
 Source
Overall Rating:
5.0
JM
Joe M.
Senior Manager, Ads & Analytics
Share
"Awesome Data Aggregation Platform"
What do you like best about Supermetrics?

The ability to pull *everything* a data source has to offer, not just the top level numbers or metrics. Their date transformations (day, week, month, year+month) are also super helpful.

What do you dislike about Supermetrics?

To be completely honest, it's hard to say anything negative. They have tremendous documentation and excellent support, so usually any issues come down to the resource or product you're using, not Supermetrics.

What problems is Supermetrics solving and how is that benefiting you?

We're reducing the time it takes to build out reports, enhancing our analytical processes to go far beyond basic number pulls, and even realizjng how much data we're pulling month to month, which helps us understand how to scale our data practice.

Small Business (50 or fewer emp.)
Jun 08, 2022
 Source
Overall Rating:
5.0
PS
Peter S.
Deputy Head Of Ppc
Share
"Excellent product"
What do you like best about Supermetrics?

The Google Sheets integration is excellent.

What do you dislike about Supermetrics?

Everything is perfect but the price. But nothing good is cheap.

What problems is Supermetrics solving and how is that benefiting you?

It provides a lot of automation solutions, which we require as an agency.

Small Business (50 or fewer emp.)
May 09, 2022
 Source
Overall Rating:
5.0
John T. avatar
John T.
Digital Marketing Manager
Share
"Supercharger for Google Data Studio"
What do you like best about Supermetrics?

Supermetrics provides an easy way to connect non-Google data sources to my Google Data Studio reports in real-time. This has been critical for my my advertising reports and dashboards,

What do you dislike about Supermetrics?

Metric and dimension names are inconsistent across data sources. This may be due to the networks themselves and not Supermetrics, but it makes building reports to compare performance across ad networks challenging.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics allows me to create real-time dashboards in Google Data Studio with non-Google data sources. Facebook, LinkedIn and Shopify are my most used connectors.

Enterprise (> 1000 emp.)
Apr 13, 2022
 Source
Overall Rating:
5.0
DM
David M.
Business Intelligence Analyst
Share
"Very good Tool"
What do you like best about Supermetrics?

We use to measure our clients and they like very much!

What do you dislike about Supermetrics?

We like everything, so there's nothing to upgrade

What problems is Supermetrics solving and how is that benefiting you?

We solved our clients problems using Supermetrics giving them real-time reports that show them how productive they are

Enterprise (> 1000 emp.)
Apr 05, 2022
 Source
Overall Rating:
5.0
AB
Adam B.
Senior Data Analyst Process Analytics
Share
"My Expertise with Supermetrics"
What do you like best about Supermetrics?

Marketing reporting has been simplified by this add-on, which we have connected to all our marketing channels.

What do you dislike about Supermetrics?

It helps get data in spreadsheet, I can't complain since I get satisfied by this software.

What problems is Supermetrics solving and how is that benefiting you?

Requires no copy and paste while collecting data from marketing accounts.

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