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Supermetrics
Effortless Data Integration Solutions
4.4
(721)
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Supermetrics Reviews & Product Details

Supermetrics Overview
What is Supermetrics?

Supermetrics is a reporting platform for small to large businesses to transfer marketing data on external reporting, analytics, storage, and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery, and Snowflake. Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads, and Google Analytics.

Company Supermetrics Oy
Year founded 2013
Company size 51-200 employees
Headquarters Helsinki, Finland
Social Media
Supermetrics Categories on Findstack
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What Supermetrics is best for?
How does Supermetrics compare to HubSpot Marketing Hub?
What are the pros and cons of Supermetrics?
Supermetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Supermetrics Features
A/B Testing
Ad Spend Analysis
Attribution Modeling
Behavioral Analytics
Campaign Management
Churn Prediction
Cohort Analysis
Competitive Analysis
Conversion Tracking
Customer Lifetime Value
Customer Segmentation
Customizable Dashboards
Data Integration
Data Visualization
Email Analytics
Engagement Tracking
Funnel Analysis
Heatmaps
Marketing Automation Integration
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
ROI Tracking
Real-Time Analytics
SEO Analytics
Sentiment Analysis
Social Media Metrics
Trend Analysis
User Journey Mapping
Web Analytics
Supermetrics Media
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Supermetrics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 05, 2024
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721 Supermetrics Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
5.0
WS
Waleed S.
Marketing Intern
Share
"super impressive"
What do you like best about Supermetrics?

customer support is the best ive received

What do you dislike about Supermetrics?

some permissions take too long to get approved

What problems is Supermetrics solving and how is that benefiting you?

refreshing queries on a daily basis with triggers

Mid Market (51-1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
5.0
EM
Erin M.
Manager
Share
"supermetrics made my job so much easier"
What do you like best about Supermetrics?

Supermetrics allows you to quickly and accurately pull in data from many different data sources and ads platforms into google sheets & tableau, crucial to our teams ability to pull together reports!

What do you dislike about Supermetrics?

please get an amazon ads supermetrics google sheets integration!

What problems is Supermetrics solving and how is that benefiting you?

pulling data from many different data sources into google sheets

Small Business (50 or fewer emp.)
Nov 10, 2022
 Source
Overall Rating:
5.0
JW
Jessica W.
Engagement Marketing Lead
Share
"Makes reporting easier"
What do you like best about Supermetrics?

Supermetrics is very easy to use. It saves our team a lot of time and helps ensure more accuracy than pulling the data manually.

What do you dislike about Supermetrics?

We like Supermetrics. We don't have anything negative.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics is helping us pull Facebook data into Google Data Studio. It allows us to have all of our reporting in one place without anyone manually pulling the numbers.

Mid Market (51-1000 emp.)
Oct 26, 2022
 Source
Overall Rating:
5.0
Aydın A. avatar
Aydın A.
Jr. Data Executive
Share
"Quick, kind, insightful response throughout"
What do you like best about Supermetrics?

Supermetrics provides a great service in that we can see the data more organized manner on the daily tools we use. It's very helpful, for example, to carry the Google Analytics data over to Google Sheets, since it allows us to collect that data in another venue, do more varied calculations and, in the end, act on the reported data.

What do you dislike about Supermetrics?

Supermetrics, though rarely, may work somewhat glitchy in that the data comes incomplete or the trigger does not work. When that happens it's a real nuisance, but luckily because of the great technical service team I get the help I need in no time.

What problems is Supermetrics solving and how is that benefiting you?

It helps me and my data analytics team at the company solve what would otherwise have been a problem of not carrying the Google Analytics data over to Google Sheets. In this way, it's a great tool.

Mid Market (51-1000 emp.)
Sep 23, 2022
 Source
Overall Rating:
5.0
AR
Alessandro R.
Data Services Coordinator
Share
"I use it in the company and with a personal account, I always recommend it."
What do you like best about Supermetrics?

I find the work in supermetrics super practical, easy, and intuitive. It greatly facilitates the construction and management of my databases. the variety of connections

What do you dislike about Supermetrics?

sometimes I have difficulties with connecting data from adobe analytics and facebook, but I understand that it is a problem with the platform itself and not with supermetrics. I would recommend reviewing the update schedule system.

What problems is Supermetrics solving and how is that benefiting you?

I can cross multiple databases and easily integrate with google's big query, building brilliant data architectures. in relation to the connection of google analytics, it is brilliant, because it allows

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
EA
Eric A.
Social Media Advertising Specialist
Share
"the client-side value-add re: reporting automation"
What do you like best about Supermetrics?

Datastudio integration. It's been a godsend for our clients to view real-time dashboards of their current campaign performance. Our clients love the ability to see how things are going.

What do you dislike about Supermetrics?

The connectivity has been less than reliable. I have had to open numerous support tickets because your API and Facebook/Google were not refreshing. It was incredibly tiresome and left our clients thinking less of us.

What problems is Supermetrics solving and how is that benefiting you?

Reporting as stated above, Datastudio integration. It's been a godsend for our clients to view real-time dashboards of their current campaign performance. Our clients love the ability to see how things are going.

Mid Market (51-1000 emp.)
Sep 19, 2022
 Source
Overall Rating:
5.0
LG
Lukas G.
Data Strategist
Share
"Unproblematic querying, visualization, and immediate usage of data"
What do you like best about Supermetrics?

Quick integration and scheduled querying of data in the google sheet environment. This helps me to visualize the data and use it for important business decisions without spending too much time on data collection.

What do you dislike about Supermetrics?

Sometimes there are query errors, which appear mostly when more people from the team work with the same queried data. Working with supermetrics as a team could be definitely improved.

What problems is Supermetrics solving and how is that benefiting you?

Querriny of social media data, podcast data, google analytics and connecting those together. Important is also scheduling the queries, so we have every morning fresh data, prepared for vizualisation.

Mid Market (51-1000 emp.)
Sep 16, 2022
 Source
Overall Rating:
5.0
WW
Wojciech W.
Senior Performance Marketing Specialist
Share
"Senior Performance Specialist"
What do you like best about Supermetrics?

I use data connectors to Data Studio. I really like support and a wide range of services that helped me to reach company goals. The price is very low for that kind of intelligence.

What do you dislike about Supermetrics?

Nothing. I knew what I was doing :) I would love to see the connector with Impact app.

What problems is Supermetrics solving and how is that benefiting you?

I finally could look at the data like I wanted to see it. It has helped me to better understand my marketing performance and save a lot of budgets. Now I control all marketing flow in less time. I liked that I could visualise data from Facebook Ads and other channels and then blend it into one report. Big time saver!

Mid Market (51-1000 emp.)
Sep 16, 2022
 Source
Overall Rating:
5.0
SK
Simon K.
Digital Acquisition Manager
Share
"Great data management tool"
What do you like best about Supermetrics?

I use Supermetrics on a daily basis to amalgamate data from different sources into performance dashboards. Simple and powerful to use!

What do you dislike about Supermetrics?

Some metrics aren't available through APIs so cannot be pulled in, sometimes large data sets time out so can cause some manual diagnostic

What problems is Supermetrics solving and how is that benefiting you?

Bringing in data from different sources to get an holistic view of performance

Enterprise (> 1000 emp.)
Sep 15, 2022
 Source
Overall Rating:
5.0
IL
Itzi L.
Marketing Specialist
Share
"Supermetrics review"
What do you like best about Supermetrics?

hav ing all the data pulled in one sheet makes it easy for me to use and analyze

What do you dislike about Supermetrics?

the queries break easily and it becomes frustrating

What problems is Supermetrics solving and how is that benefiting you?

it helps me analyze data in a quick and easy way

Mid Market (51-1000 emp.)
Sep 15, 2022
 Source
Overall Rating:
5.0
LG
Limon G.
Senior Seo & Sem Manager
Share
"Fully automated our paid data with our data warehouse"
What do you like best about Supermetrics?

Automation and easy to connect. It was a pleasant way to setup and integrated the data.

What do you dislike about Supermetrics?

The only downside is the pricing structure. It was expensive but worth it. Also need to work on the CX design for Google Sheet addon

What problems is Supermetrics solving and how is that benefiting you?

We were manually updating our data from different sources, and it cost us so much unproductive time and additional money. But now, with Super-metrics, we have automated the process and are also accurate (manual sometimes causing issues). Thanks. 😊

Small Business (50 or fewer emp.)
Sep 15, 2022
 Source
Overall Rating:
5.0
JC
Jeff C.
Director Of Ad Operations And Analytics
Share
"Supermetrics is the Best of the Bunch"
What do you like best about Supermetrics?

Supermetrics is easy to use, reliable and has an expansive collection of data connections that they are always adding. Those are pretty much the three things you look for in this type of service.

What do you dislike about Supermetrics?

The least helpful thing about Supermetrics is the pricing. It's definitely on the higher end of solutions. More than that they are constantly changing the lineup of connectors for certain tiers and whenever you make changes to a subscription you can lose sources you just assumed would be there. It's happened to us multiple time.

What problems is Supermetrics solving and how is that benefiting you?

It allows us to connect to multiple data sources for the dozens of businesses we work with. It helps us be more productive and we've seen performance increases. It saves time and money through much better productivity.

Small Business (50 or fewer emp.)
Sep 13, 2022
 Source
Overall Rating:
5.0
LJ
Lionel J.
Marketing Analyst
Share
"Greatly optimized our time with integrations for our media reports"
What do you like best about Supermetrics?

Integration with various tools for Google Data Studio in a simple and practical way.

What do you dislike about Supermetrics?

Not all tools are available. And there aren't many tutorials to help.

What problems is Supermetrics solving and how is that benefiting you?

It helps us integrate ad tools into Google Data Studio for directors to track campaign numbers.

Mid Market (51-1000 emp.)
Sep 12, 2022
 Source
Overall Rating:
5.0
KT
Kayla T.
Digital Marketing Manager
Share
"Most convenient way to pull your data into one place."
What do you like best about Supermetrics?

I love the variety of connectors and the reliability of the data. It truly streamlines our reporting processes.

What do you dislike about Supermetrics?

I wish Supermetric accounts weren't tied to Google accounts. It makes working cross-functionally very difficult. I also struggle with choosing between the sheets vs. data studio connectors because it limits our ability to analyze and present data sometimes.

What problems is Supermetrics solving and how is that benefiting you?

It streamlines my work on reporting for digital marketing campaign performance. Because I don't have to go to all our individual sources for data, I have more time to work on strategy, analysis and optimization which is what I'd rather be doing.

Mid Market (51-1000 emp.)
Sep 12, 2022
 Source
Overall Rating:
5.0
JP
James P.
Growth Marketing Manager
Share
"Easy plug in for Google Sheets"
What do you like best about Supermetrics?

I like the functionality with Google Sheets. It works as you think it would work. If you're familiar with creating reports in Excel using Pivot Table then you will have no problem using Supermetrics.

What do you dislike about Supermetrics?

Sometimes the data doesnt automatically refresh so it required a few extra clicks. But the data flows quickly and updates properly. I just wish there were not as many bugs.

What problems is Supermetrics solving and how is that benefiting you?

It allows us to get all our data into one place and create an easy view of performance.

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
JM
James M.
Digital Director
Share
"Affordable time saver that puts focus on essential things"
What do you like best about Supermetrics?

Supermetrics easily connects all social media and other analytics sources to our dashboard (we use Google Data Studio). The automation and always up-to-date information has saved us hours of tedious work and enabled us to bring more value to our clients by digging deeper and analyzing the events behind the numbers and getting a real insight into organic and paid ad performance instead of just reporting numbers. Another big use case for us has been customer research and surveys over n=500. Supermetrics helps us bring in the data and run statistical analyses like standard deviation, correlation and medians and present the results with confidence. We even did a huge 16x16 correlation matrix on Google Sheets and brought it to Supermetrics flawlessly.

What do you dislike about Supermetrics?

Some connectors are a bit hard to understand (scope of connector) and setting up new ones (there are plenty!) may require support. Fortunately, the support is very responsive in almost all languages available.

What problems is Supermetrics solving and how is that benefiting you?

As an agency Supermetrics helps us deliver reports to clients on all properties, both web and offline. As an SMB, Supermetrics helps us consolidate all our own online and offline properties into a single master view. In essence, Supermetrics is our single source of truth.

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
DC
Damian C.
Owner
Share
"Works as described"
What do you like best about Supermetrics?

I like that it just works, no need to worry about it going down.

What do you dislike about Supermetrics?

I don't like that I have to rebuild my queries. I wish you could save them to apply to future data pulls.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics links two accounts that I don't want to natively link for personal information purposes.

Small Business (50 or fewer emp.)
Jul 26, 2022
 Source
Overall Rating:
5.0
ES
Emma S.
Paid Search Analyst
Share
"Great tool for pulling data from multiple sources"
What do you like best about Supermetrics?

I like having the ability to pull from multiple sources with multiple metrics and multiple queries. It means we can have one Google Sheet for lots of different things and reports.

What do you dislike about Supermetrics?

For some reason, recently, the query bar has taken a long time to load / sometimes runs out of time, and errors (since the new update), making it challenging to work on the Google Sheets.

What problems is Supermetrics solving and how is that benefiting you?

I pull online advertising data using Supermetrics which makes it easy to forecast / benchmark and helps record performance by several different periods. We use it across all clients.

Small Business (50 or fewer emp.)
Jul 19, 2022
 Source
Overall Rating:
5.0
Dave D. avatar
Dave D.
Duke Of Url
Share
"The Time Savings Are Significant"
What do you like best about Supermetrics?

My primary use of Supermetrics is for their Data Studio integration. I tried a number of other systems and then bit the bullet and went with Supermetrics. The biggest reason was that it just works.

What do you dislike about Supermetrics?

I preferred their old pricing structure, but that's the only thing I can think of and that's business-related and not product.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics allows me to quickly and easily pull data from multiple sources into Data Studio easily. They also handle some of the common data blendings.

Small Business (50 or fewer emp.)
Jul 13, 2022
 Source
Overall Rating:
5.0
DR
Danny R.
Digital Media Buyer
Share
"Love Supermetrics - A great integration tool to track all of our agency's marketing tactics."
What do you like best about Supermetrics?

Myself, and my team, love Supermetrics because it allows us to track 100% of our metrics for all of our clients in one centralized place. We are then able to integrate that spreadsheet with Google Data Studio. We haven't had this much success with another product available on the market.

What do you dislike about Supermetrics?

Not much to dislike with Supermetrics, maybe the cost per license, but overall, I understand that, and the pros of the platform outweigh that. I would love to see more integrations built in the future as well.

What problems is Supermetrics solving and how is that benefiting you?

Our team had a problem of not being able to quickly track all of our marketing efforts seamlessly in one place, and Supermetrics practically shaved hours and hours off of the old workflow for a similar task.

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