Mailchimp is a leading, web-based marketing automation service that allows users to create and share newsletter and gather analytics on customer engagements. The platform offers extensive tools that helps users create targeted emails as well as run Facebook ad campaigns, in addition to being able to automate follow-ups and monitor campaign progress. Mailchimp is also a reliable platform for collecting and analyzing email responses, while at the same time providing users with the tools to easily design, share and track email newsletter performance from a single dashboard.
Capabilities |
|
---|---|
Segment |
|
Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The software gives you all the basics for building a professional and engaging email with room for creativity. You can select the template that suits you best and make changes to it.
There aren't many template designs to choose from.
I'm able to put a bit of every piece of information I want to engage audiences with while keeping it neat and simple. I also realized I can put my own visual design and creativity of how I want to pass on the information. I built and manage a restaurant website and do their marketing and photography, so these jobs come together into the email, and I love that.
We like to use email marketing to upsell our products. Easy to connect with our e-commerce.
The free version only allows for 2000 customers so you need to be mindful of your audience.
Communication, upselling
Creating custom Email newsletters Maintaining an Audience is too easy, simple, and user friendly Since we are developers, its easier for us to explain the workflow to our clients
If a lead is duplicated among multiple lists, it counts as 2 separate leads, It should work like Active Campaign, where lead will be one and lists will be shown as Lead Tagss
Maintaining list of subscribers Sending specific newsletters to specific audiences Announcing office close days with a personalized message A closer connection with each individual subscriber and clients through personalized emails
The overall onboarding experience was very easy and seamless. It took us less than one hour to set everything up including uploading the list, setting up the DNS entries, and setting up all the backend to get us up and running for email marketing campaigns. The solution is undoubtedly easy to use even for the email Masters as everything has help associated and you can test your email campaigns along the way.
The branding of mail chimp included in the free version is more of a deal breaker for me. Other service providers do offer free emails in the plan and they don't forcefully include their logo in the footer.
Engaging with the newsletter list that we received from our website subscriptions, we also reach out to our prospects who are in conversation with our sales team to keep them updated about the latest trends and to send out Marketing emails.
Easiness to manage marketing emails and bulk email features, ready to use templates.
There's are not enough customised plans according to specific usecases
Bulk email marketing, using it for ready to use templates and also manage newsletter services i am planning to create.
We love Mailchimp because of its simplicity, user-friendliness, superior analytics, high number of API integrations, and the advanced features of the Pro prackage. Most of all, the ability to plot out and execute easy, drag and drop user journeys is essential for the way that we engage users, and we have yet to find a replacement for it anywhere else!
Some of the CANSPAM compliance features can be a bit cumbersome when using Mailchimp for non-marketing applications (such as internal emails within an organization with a large number of staff). RSS-generated emails can be helpful but often act wonky in terms of design and are often unreliable. And editing forms is challenging; do I edit in the form itself, or the landing page where it's embedded? That's a difficulty for sure.
We are both growing our lists as an organization and consolidating duplicate lists to build as healthy a subscriber base as possible. The analytics are allowing us to gauge whether or not we're over-saturating our users. We are also using user preference centers which takes all of our manual work out of subscription management and has saved us lots in time and mental energy.
Simple to use. Very user friendly and gives lots of reporting info.
It doesn't give you an accurate open count. True opens are when someone reads an email not just when it has been downloaded to their device or recieving in their inbox.
Mass marketing information to customers who have signed up for more info.
I like that Mailchimp allows my company to effortlessly email all our contacts and has a high rate of making it into people's inboxes without getting flagged as junk/spam. I appreciate that the final product looks polished and allows us to use graphics and links without getting flagged.
I have no complaints; the product works well and is much better than sending a traditional "mail merge". It allows for more creativity and engagment, and it's easier to communicate with all contacts.
We utilize Mailchimp to communicate with the masses regarding important milestones, celebrations, and important news/updates.
I've been using mailchimp for 4 years. Its easy to use and you can get as creative or use an already made template as you want! It holds a large number of emails for mass emailing and stores everything you've sent out.
Sometimes the mobile version isn't as user friendly. But I still use it!
I enjoy that it tracks who opens the emails so I can guage a level of interest from my database.
Easy to use, simple interface and easy to learn. Might be a bit hard to master, but there is a lot of customizable elements and creating templates is pretty simple.
There might not be enough customizing available on the template portion, and they should introduce more CRM elements. Many small businesses use Mailchimp AND a CRM when they could possibly use Mailchimp for both.
I've always used it as our main email designing and sending. I've also used it to clean and compile email banks for my company and potentially any clients we work with.
The platform is easy to use, allows for collaboration among my team, and provides professional-looking marketing of our services through email.
I would prefer if we had more flexibility when creating templates.
We are using Mailchimp to stay in touch with our clients and to market new services to prospects.
They make it easy to manage my contacts. Also, their templates are straightforward to use.
I would like some more personalized recommendations.
The number one problem it is solving is staying in constant contact my former and current clients.
Mailchimp is the perfect Email marketing software. It helps marketing and sales departments do their respective jobs. The Mailchimp interface is so easy to use, I can create multiple email campaigns in the most versatile way possible. All the necessary tools are available, allowing me to create an email campaign with well-designed and informative content. After the campaign, I received a detailed report on email deliverability statistics.
MailChimp is an excellent service, but it has some limitations, especially if you’re just starting out.
Mailchimp is my favorite email marketing software. I used it to build, design, and send email campaigns to customers. It provides a simple, intuitive interface and lets me customize emails in a variety of ways. I can track my deliverability rates and the performance of my email campaigns with detailed statistical data provided by Mailchimp. Mailchimp is very powerful marketing software. It enables me to grow my business in a very efficient manner. It has served as a vessel of growing my brand's image and image among my customers. After using its services, I noticed a major increase in customer engagement and revenue growth.
Everything like design, Automation, Tags, Categories.
Nothing much but Tagging can be improved.
Email Marketing, Lead Generation
We like how MailChimp makes it easy to integrate into the Magento 2 platform. We have multiple customer lists based on many variables for each customer, and MailChimp allows us to categorize each customer list. We also use it on a multi-store Magento 2 with other branded websites.
I would like to see better customer segmentation processes. For examply if customer does this or that on website they are presented with customer-specific sign up forms and offers
Keeping all of our customer email lists organized
I love the UI! It's beautiful, intuitive, and easy to use. I've never had a problem finding anything or figuring out how to do something. The design templates for HTML emails are wonderful, too!
I wish it was easier to send an HTML email to one person rather than just an entire list. I use an HTML email as a work sample and like to send it as a follow up to interviews, so I have to adjust my mailing lists every time. I understand that they have to be careful because of spam laws and the design purpose is for group emails but sometimes you just want to send a really good looking HTML email to one person.
It makes it easy to communicate information to a large group of people at once and design emails that are impressive even for people with no coding or HTML experience. You can easily manage mailing lists for different types of subscribers, too.
That I can arrange blocks in the templates to customize my emails. Other sites limit your ability to do this.
Can't remove mailchimp logo without upgrading but I don't mind it because it's a well-known service.
Custom email lists and group scheduling.
Automatically email and promtion easy and growing business revenue
This is best software nothing to dislike this all the features is best and easy to use this
Automatically email and new promotion and email reminders is the best and that make more sale
Good for small businesses do broader things, with the perfect tools and guidance every step.
Would be better if it offer the kind of advanced segmentation and automation features you're going to need if you want to do email marketing at mass level.
Direct marketing although emails may land in your subscribers' junk or spam folders instead of your subscriber's inboxes.
The ability to map out multiple customer journeys and set relevant email triggers is what appeals to me most. The aforementioned allows us to send automated messages to customers, based on their immediate action on our website. A simple action such as a customer abandoning items on their cart, could be a trigger to send them a relevant marketing email, which improves the likelihood of them , completing their order.
Mailchimp tends to randomly prompt me to undergo two-factor authentication. While this is a good security procedure, it can be a pain in the neck, on occasions when I am trying to get a task done on Mailchimp and thus in a race against time.
Marketing emails serves as an affordable way for my organization to stay in touch with customers, and Mailchimp is our tool of choice for getting this done. The ability to stay in touch with thousands of customers at once, via regular newsletters in their individual inbox is an important Mailchimp benefit for me.