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Drift Logo
Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Drift
What Drift is best for?
How does Drift compare to ActiveCampaign for Marketing?
What are the pros and cons of Drift?
Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
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Drift 4
Drift Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 26, 2024
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Aug 29, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"good vibrations"
What do you like best about Drift?

La possibilità di parlare direttamente con i miei clienti dal sito

What do you dislike about Drift?

non è connesso con messenger quindi richede troppo lavoro di implementazione con facebook

What problems is Drift solving and how is that benefiting you?

rispondere alle domande di chi entra nel sito

Mid Market (51-1000 emp.)
Apr 29, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Trial review of Drift for sales team"
What do you like best about Drift?

Drift is a major improvement upon our current message bot system that comes with Hubspot. We can build playbook/scripts within the message bots to answer any customer questions quickly and to pre-qualify them correctly for the sales team.

What do you dislike about Drift?

I would like to be able to see the entire conversation that the bot and prospect have so I have more context before stepping into the conversation.

What problems is Drift solving and how is that benefiting you?

We are saving time by automating the initial conversation with prospective customers. The bot directs them to the right place whether it's content, customer services, or sales. If the prospect wants to speak to sales, the bot will "qualify" them before it pulls in a sales person.

Small Business (50 or fewer emp.)
Mar 20, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great for Support"
What do you like best about Drift?

I like the easy web integration, but what I like the most is the custom meeting URL that allows customers to pick the best time to meet.

What do you dislike about Drift?

Can't easily turn off how the chat pop-up behaves.

What problems is Drift solving and how is that benefiting you?

Mainly quick support. We also do a lot of product demos, and scheduling them using the Drift is really easy.

Small Business (50 or fewer emp.)
Feb 24, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Drift Review"
What do you like best about Drift?

Drift is very easy to use and visually pleasing. We use it as a live chat. The play books and bots should help customers find the answers to the FAQs they have when put into place.

What do you dislike about Drift?

If you do not pay for more expensive access, the play books and bots are very simple. Likewise, it is very difficult to search through old conversations and pull information.

What problems is Drift solving and how is that benefiting you?

We are looking for a cheaper live chat and realized we are one of the first doing that with Drift.

Small Business (50 or fewer emp.)
Jan 05, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Awesome but expensive"
What do you like best about Drift?

The chatbots are truly powerful, they basically allow you to capture leads while you are sleeping. Also the variety in triggers ensures that you always have the right conversation for the right segment.

What do you dislike about Drift?

Building the bots sequences is not as intuitive as it could be, also it requires a completely different mindset (in terms of tone of the communication)

What problems is Drift solving and how is that benefiting you?

Increasing conversion rates and customer satisfaction

Mid Market (51-1000 emp.)
Oct 26, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"It works - just don't get high hopes for Sales Generation"
What do you like best about Drift?

The interface itself is fairly smooth to use but does have a learning curve to it. The ability to interact with your website visitors is clearly the best feature.

What do you dislike about Drift?

It attracts a good deal of vulgar responses and aggression but is not the platform's fault per say. I would like to see the UI be a little more intuitive going forward, including the ability to switch between threads seamlessly.

What problems is Drift solving and how is that benefiting you?

Lead Generation and Website Traffic to Lead Conversion

Enterprise (> 1000 emp.)
Aug 28, 2023
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Drift is a helpful tool, but value is waning as prices skyrocket."
What do you like best about Drift?

I like Drift's ability to build out playbooks based on different data like acquisition channel, page, etc.

What do you dislike about Drift?

To be most effective, you must purchase a seat for your entire sales team. This can be extremely costly.

What problems is Drift solving and how is that benefiting you?

It is providing a chat conversion option on our company website - some of our users prefer this engagement route.

Enterprise (> 1000 emp.)
Aug 15, 2023
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Drift is Useful as a Sales Tool"
What do you like best about Drift?

Drift is a great tool for collecting customer info, routing leads to our sales channel, and logging all of this info for future use. It's helping us capture novel business with brand new customers that we previously would have missed.

What do you dislike about Drift?

I work on the technical support side of our business. My biggest complaint with Drift is that it is sales focused. That makes it difficult for us to route technical queries accurately and efficiently. It sometimes results in excess busy work on interactions with existing customers.

What problems is Drift solving and how is that benefiting you?

Drift is helping us capture new market share by interacting with non-committed customers. It generates fresh leads for our sales team which helps them exceed their sales goals.

Mid Market (51-1000 emp.)
Jul 04, 2023
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"A helpful addition for the sales department"
What do you like best about Drift?

Users can quickly exchange information with the respective specialist department via the chat. This helps the sales team, especially for new sales and existing customers. The possibility to book a meeting with the team directly is very useful.

What do you dislike about Drift?

I found the layout a bit confusing and not optimally tidy at first.

What problems is Drift solving and how is that benefiting you?

Uncomplicated approach for new customers or existing customers without them having to send emails or make phone calls to our company.As far as I can tell this helps to get a few more leads

Mid Market (51-1000 emp.)
Nov 18, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Drift Customer Service - Tranisha Maracalin-Burks"
What do you like best about Drift?

We are not seeing the results we had hoped from Drift, only a handful of leads over several months. However Tranisha Maracalin-Burks is wonderful. She took a deep dive into our account and suggested several specific strategies that we are implementing now. Her positive energy is amazing and made us feel so much more positive about Drift, she's a keeper!

What do you dislike about Drift?

The onboarding was great, but we are still not getting the leads we had hoped to get. We set a modest goal of 10 leads per month and have yet to reach 10 leads over 3 months. But I think we need to continue to refine our playbook and hope for better outcome.

What problems is Drift solving and how is that benefiting you?

The problem Drift solves is trying to convert website visitors to leads, jury still out on whether it will work or not.

Mid Market (51-1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Useful for customer success management. Not as useful for direct selling"
What do you like best about Drift?

Ease of use and the ability to keep the customer interactions documented easily. I think that could be expanded upon in adding links to sales force activity or opportunity.

What do you dislike about Drift?

I think Drift overstates its attribution to sales opportunities. This may be internal.

What problems is Drift solving and how is that benefiting you?

Easy customer interaction and account management.

Mid Market (51-1000 emp.)
Jun 16, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great tool, excited for future product rollouts"
What do you like best about Drift?

I like the timely notifications it gives when accounts on our homepage.

What do you dislike about Drift?

I dislike that when I get a notification, I have to click on the notification, then click live view and then click enter chat. One click should do the trick.

What problems is Drift solving and how is that benefiting you?

Sometimes I have a lack of visibility into engagement with outreach and Drift solves the problem of understanding when users are on our page that is more or less a result of my outreach.

Mid Market (51-1000 emp.)
May 26, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Drift as BDR"
What do you like best about Drift?

Being able to see which accounts are visiting our website, and knowing when someone watched your video.

What do you dislike about Drift?

The video feature is hit or miss, when it works it works great, when it doesn't it truly doesn't.

What problems is Drift solving and how is that benefiting you?

Video helps stand out amongst other sales reps. Seeing website traffic and what they are viewing helps generate leads and quality emails.

Mid Market (51-1000 emp.)
Dec 17, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Needs to develop more"
What do you like best about Drift?

Live mode- being able to see who is on your website and what they are looking at.

What do you dislike about Drift?

Can not categorise chats by Georgian or patch. Meaning the prospect is not always connected to the right employee. I also wish there was a way to block conversations if people swear- this would stop abusive or stupid conversations from occurring.

What problems is Drift solving and how is that benefiting you?

Answering questions that prospects have, making our organisation more contactable.

Mid Market (51-1000 emp.)
Dec 10, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Marketing"
What do you like best about Drift?

its useful, super customizable, and the support team is great. you can change, edit, or add playbooks as much as youd like and its good for capturing visitors on your site.

What do you dislike about Drift?

we've run into a lot of bugs with the platform, seems like we're contacting support a lot more than we should be. it's pretty user friendly but definitely takes time to learn how to work everything.

What problems is Drift solving and how is that benefiting you?

we're capturing more site visitors and addressing most commonly asked questions quickly, we're able to save responses in a log to be more efficient in responding

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Evolving, But Not Perfect"
What do you like best about Drift?

It goes without saying that Drift has revolutionalized our inbound strategy - we have been able to double our first meetings booked and gather some really strong insights from their company intelligence. Very easy to connect with customers and if there is strong adoption within the company can serve as a great hub of information. The Playbook Assistant (I beleive this is a newer feature) is great for updating underperforming playbooks and the Conversation Flow tab provides really interesting information as to where Drop-off occurs. Visitor analytics continue to improve as well - great feature.

What do you dislike about Drift?

There is a maturity to this platform that we have found is missing. Our CRM connection repeatedly breaks, and we are not alerted to it unless it is part of a larger outage. We have also had issues with routing being disconnected. It seems like when the platform as a whole is updated it tends to break old settings along the way. This leads to a ton of manual work on the marketing ops side. We have noticed bugs within AI bot scripts, which requires us to comb through conversations to identify. There is currently no ability to implement tracking scripts that communicate with other marketing platforms (LinkedIn campaign manager, for example). Turnover with CSMs - we have had 3 in the last year, and frankly the level of support declines with each turnover - likely due to many customers per rep but there is little to no proactivity.

What problems is Drift solving and how is that benefiting you?

We are working to qualify and convert inbound prospects as well as gather as much information as possible to be able to sync into our CRM to aid the sales process.

Mid Market (51-1000 emp.)
Nov 16, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Live chat for sales"
What do you like best about Drift?

I like the automation and being able to require contact information before a lead chat in so that I can get more context.

What do you dislike about Drift?

Sometimes bot messages are off or do not fit the tone of the conversation.

What problems is Drift solving and how is that benefiting you?

Converting web traffic to qualified leads.

Small Business (50 or fewer emp.)
Jun 30, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Basic Chatbot with a good support team"
What do you like best about Drift?

Great support team - always responsive and professional

What do you dislike about Drift?

Not the easiest tool to navigate, and the changes between the different tiers are a bit drastic in features offered

What problems is Drift solving and how is that benefiting you?

Need chatbot for website, esp when no one's manning it live

Small Business (50 or fewer emp.)
Oct 13, 2020
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"A User's Review of an Effective Web Chat Tool."
What do you like best about Drift?

Drift is an effective way to intercept potential customers while browsing your site. I view Drift as a tool that makes the user the equivalent of a store employee who can go up to customers and ask how they can help them. Drift's case is only different because it uses the help of an AI, so ideally, only "ideal" customers get routed to a rep.

What do you dislike about Drift?

Seems difficult to set up. I've had multiple higher-ups managing our Drift instance, and several years later, we still haven't ironed out all the quirks (such as not giving the appropriate reps access to their own conversations). And that's with in-house expertise on the tool.

What problems is Drift solving and how is that benefiting you?

The largest problem I'm solving with Drift is when prospects browsing our site decide to dip out before contacting us. I like the ability to help people in real-time and get acquainted via online chat, then moving to a more formalized call to discuss their projects. Further, Drift seems superior to other online chat bots because of it's high customizability.

Mid Market (51-1000 emp.)
Jul 23, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Bot Protector"
What do you like best about Drift?

helpful api that can help inside sales that helps provide a response to customers immediately

What do you dislike about Drift?

too many bots that come in and perverts that hit on our staff

What problems is Drift solving and how is that benefiting you?

immediate response