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Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
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What Drift is best for?
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Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 17, 2024
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Sep 19, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Chatbot with tons of functionality"
What do you like best about Drift?

Drift's chatbot product allows us to create basic chatbots for small one off purposes and complex qualifying bots that help filter out the noise that would ultimately slows down our sales team.

What do you dislike about Drift?

Reporting capabilities are still lacking so being able to get trending data is still in the works. Looking forward to their future releases of more robust reporting.

What problems is Drift solving and how is that benefiting you?

Increasing demos and trials of Sprout. The biggest benefit we've seen is not just the increase in conversions but also the quality.

Mid Market (51-1000 emp.)
Sep 19, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"B2B SaaS Company Using Drift"
What do you like best about Drift?

Setup and kickoff were very easy. We were fortunate to have an incredible Client Success Manager assigned to us when we began working with Drift, she worked 1 on 1 with us to assure our instance was set up the way we needed it to be.

What do you dislike about Drift?

There are some quirks that pop up from time to time where we disqualify leads in the chat and they still get pushed through to our CRM as MQLs. We also see older playbooks and past seat holders appear on the chat bot.

What problems is Drift solving and how is that benefiting you?

We are trying to interact with web visitors when they typically wouldn't interact with us. We've been able to get more qualified information from prospects before handing them over to our sales team.

Mid Market (51-1000 emp.)
Sep 17, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Effective way to communicate with prospects in real-time"
What do you like best about Drift?

Drift is chat-first, so their functionality for real-time communication is better than what's provided by e.g. HubSpot, Intercom. They're releasing interesting features at a rapid pace. It's intuitive, and sales teams can pick up on it quickly. They're responsive and they really do love their customers.

What do you dislike about Drift?

Reporting can be buggy and is not particularly customizable.

What problems is Drift solving and how is that benefiting you?

We're using Drift on high-intent pages for our prospects that want to speak with someone right away. We've actually found that bots *decrease* our conversions on forms when we're not available, so we're using it real-time during business hours only. Drift deals are bigger and close faster than our other lead sources.

Small Business (50 or fewer emp.)
Apr 17, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to begin, very easy to setup!"
What do you like best about Drift?

Love the bot features, and we already see leads coming from our own website!

What do you dislike about Drift?

The Drift email connection takes a bit getting used to.

What problems is Drift solving and how is that benefiting you?

Filling out forms for demos takes quite awhile to get replies from, and sometimes they are missed opportunities. Strike while the iron is hot!

Enterprise (> 1000 emp.)
Mar 30, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Drift is really easy to use"
What do you like best about Drift?

It is a very smooth interface with plenty of options to customize based on various conditions. We also implemented an ABM strategy with our sales team using Drift.

What do you dislike about Drift?

The POST API calls The reporting isnt great.

What problems is Drift solving and how is that benefiting you?

ABM Lead Generation CRO

Small Business (50 or fewer emp.)
Mar 20, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Absolutely fantastic"
What do you like best about Drift?

increase in monthly demo set up faster qualification automated demo set up increased conversion

What do you dislike about Drift?

there is nothing i dislike about drift. everything from functionality to customer support to sales is phenomenal

What problems is Drift solving and how is that benefiting you?

drift is amazing. we are booking more qualified meetings each and every month

Mid Market (51-1000 emp.)
Feb 07, 2024
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good so far"
What do you like best about Drift?

The automated meeting booking works really well.

What do you dislike about Drift?

Some notifications feel unneeded, but overall it's good.

What problems is Drift solving and how is that benefiting you?

It helps us book meetings

Mid Market (51-1000 emp.)
Nov 20, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good idea"
What do you like best about Drift?

I like the idea behind drift and the live view on who is on the website

What do you dislike about Drift?

It was pretty complicated to register. The app could be better

What problems is Drift solving and how is that benefiting you?

quick response to customer

Mid Market (51-1000 emp.)
Oct 06, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great product"
What do you like best about Drift?

It spans all areas of business development.

What do you dislike about Drift?

Could be integrated more into rest of tech stack.

What problems is Drift solving and how is that benefiting you?

They help with inbound and website tracking

Small Business (50 or fewer emp.)
Sep 18, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Drift makes call center work simple and easy"
What do you like best about Drift?

The layout is clear and everything is simple to use.

What do you dislike about Drift?

Not Drift's fault but that ping notification can drive you mad.

What problems is Drift solving and how is that benefiting you?

It acts as the center for multiple call lines. It allows us to field calls and make sure they go to the right people.

Enterprise (> 1000 emp.)
Sep 15, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Drift is helping me on my work"
What do you like best about Drift?

Integration with the tools like calendar, CRM and Email. Also, it´s easy to use.

What do you dislike about Drift?

The colors could be different, more attactive. It looks like a bit "bi-chromatic" in my opinion (black and white).

What problems is Drift solving and how is that benefiting you?

It is very convenient and fast because it has integrations with my tools so everything is connected. Also, the look and feel is very intuitive.

Mid Market (51-1000 emp.)
Sep 11, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Helpful for prospecting"
What do you like best about Drift?

Seeing the activity on the sight is helpful for prospecting

What do you dislike about Drift?

I've had difficulty engaging prospects when they're live on the site

What problems is Drift solving and how is that benefiting you?

See which prospects in my territory are engaging with our content.

Enterprise (> 1000 emp.)
Aug 07, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Drift review."
What do you like best about Drift?

How easy it is to you utilize. It is very user friendly as well as quick.

What do you dislike about Drift?

I wish there was a way to export a conversation straight to someone that it would be useful to see the conversation. In a PDF form

What problems is Drift solving and how is that benefiting you?

It's solving being able to have a conversation with someone who needs assistance when I may not able to get to thier conversation as soon as possible.

Enterprise (> 1000 emp.)
Jul 13, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great Customer Experience"
What do you like best about Drift?

Notifications of customer interactions on our website, specifically what information the prospect views.

What do you dislike about Drift?

The desktop application is not fully robust yet; any interaction other than messaging will send you to a hyperlink making the application essentially redundant.

What problems is Drift solving and how is that benefiting you?

Inbound messaging support.

Mid Market (51-1000 emp.)
Apr 14, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Effective and timely"
What do you like best about Drift?

With so many accounts its hard to keep an eye and check a dashboard repeatedly. The notifications help stay on top of what is happening with website activity.

What do you dislike about Drift?

I'd like to have a bit more customizability of the incoming notifications.

What problems is Drift solving and how is that benefiting you?

It primarily helps me to discovery buyer behavior and intent.

Enterprise (> 1000 emp.)
Apr 12, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Drift allows us to quickly interact with our prospects when they are ready to talk."
What do you like best about Drift?

Drift offers our website visitors a quick and easy way to interact with our solution experts and qualify prospects when they are ready to talk. The flexibility in conversation routing allows us to connect visitors with the right person to answer their questions or book a meeting after hours. The customer success team is always very helpful and willing to go above and beyond to help our team find success. If there is information or analytics that we cannot find in the platform, they will pull that information and provide us with the analysis needed. We have worked with a few different customer success representatives over time and have never experienced a gap in support. Drift truly wants to see its customers succeed and is constantly making the effort to improve their platform and product offering.

What do you dislike about Drift?

It can be considered a large investment compared to other chatbots, but the ability to quickly engage with our prospects delivers a nice return on investment. The in-platform reporting could be a lot more flexible, but the Drift team is constantly making improvements and considering customer feedback when making platform updates. I typically need to export conversation data to conduct a detailed conversation analysis and uncover chat user trends. The bot could use a little bit more customization and flexibility in the way messages appear.

What problems is Drift solving and how is that benefiting you?

Drift is helping us engage quickly with prospects on our website and answer any questions they have about our solutions. We can also nurture target accounts with Drift Prospector and gain valuable insight into our website visitors and their behavior.

Mid Market (51-1000 emp.)
Mar 28, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Drift to Qualified"
What do you like best about Drift?

Drift is a great platform with a great user-friendly experience including its app. As an admin, it was much easier to navigate than other platforms I have used or tested in the past with respect to admin-related tasks.

What do you dislike about Drift?

Building the "playbooks" was challenging and while our rep provided some assistance I was ultimately told that it costs more money to obtain assistance in setting up the playbooks and routing.

What problems is Drift solving and how is that benefiting you?

Drift helped us connect website visitors to information, webstore, and a live sales representative if desired. It also allowed website visitors to book a meeting with sales reps. This assisted us in closing business in a more informative and timely fashion.

Mid Market (51-1000 emp.)
Dec 12, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Drive inbound traffic 24/7"
What do you like best about Drift?

Drift is one of the best chatbots I've used. It is very intuitive and easy to set up. It allows our sales team to have real-time conversations with prospects that are ready to purchase. There CSMs and support team are absolute rockstars and I can always count on them when needed.

What do you dislike about Drift?

No significant dislikes, but I've had some issues when syncing data to SFDC.

What problems is Drift solving and how is that benefiting you?

Drift allows our sales team to have real-time conversations with prospects that are ready to purchase.

Mid Market (51-1000 emp.)
Nov 21, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Helpful for SDRs, outbound"
What do you like best about Drift?

As an SDR, Drift is helpful with outbound activity. Drift shows accounts that have contacts who are active on our site, which helps me prioritize. It also shows the pages the account visits to help tailor my messaging. It is interactive as well to start conversations with live site visitors. It is easy to schedule meetings as well.

What do you dislike about Drift?

Sometimes there are bugs on Drift. For example, if a prospect is active on our site and "wants to talk to sales", Drift does not always pull in the right point of contact or it will pull in multiple contacts.

What problems is Drift solving and how is that benefiting you?

Drift helps me find and prioritize high intent accounts. This benefits me by reaching out to warmer accounts that are familiar with our company/product/solution to help get a meeting easier.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good, not great"
What do you like best about Drift?

Drift's ability to ask questions to prospects when they open the chat, and route the chat to the right rep assigned based on customer size, type, etc. This helps especially in the complex healthcare space of routing leads to SMB vs. ENT.

What do you dislike about Drift?

We have had issues with receiving notifications on Drift. We had to enforce the mobile app to be downloaded, and that seemed to be the workaround - however, it would be helpful if the desktop app / browser were better with sending notifications.

What problems is Drift solving and how is that benefiting you?

Drift is allowing us to engage with prospects that come to our website and want to speak to a representative. We have rolled out licenses to our SMB and ENT teams so they can engage with their respective accounts and territories. It also solves the issue of booking a meeting for us if a representative cannot respond to the chat.