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Semrush
4.5
(1,903)
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
Ask Questions about Semrush
What Semrush is best for?
How does Semrush compare to Serpstat?
What are the pros and cons of Semrush?
Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
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Semrush 1
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Semrush 3
Semrush Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 06, 2024
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Apr 20, 2023
 Source
Overall Rating:
5.0
AH
Abel H.
Seo Associate
Share
"SEMrush is the only tool you need for you SEO needs"
What do you like best about Semrush?

I like to use the organic research tool since it helps me visualize how my optimization efforts are performing.

What do you dislike about Semrush?

I like the UI of Ahrefs more than that of SEMrush. It's crisper and I personally prefer it.

What problems is Semrush solving and how is that benefiting you?

SEMrush is staying on top of industry updates, so it's great to know they are staying consistent.

Small Business (50 or fewer emp.)
Apr 06, 2023
 Source
Overall Rating:
5.0
BP
Bhargav P.
Founder
Share
"Great tool to measure your SEO efforts"
What do you like best about Semrush?

Semrush is an awesome tool if you are working on SEO (Search Engine Optimization) projects as an agency or stand-alone website. Semrush has amazing integrations and social media trackers, too.

What do you dislike about Semrush?

Semrush could become a limited tool for beginners. If you do not have ideas about how to make data-driven decisions, Semrush would end up becoming a complex software to use. The more you use features, the easier itwill become.

What problems is Semrush solving and how is that benefiting you?

Semrush not only helps us to identify the keywords, backlinks, and content gaps for our website, but it also helps identify opportunities in the competition. Semrush also has paid ads keyword tracking in it. The feature help you to make your PPC better and scalable.

Small Business (50 or fewer emp.)
Apr 03, 2023
 Source
Overall Rating:
5.0
Heather S. avatar
Heather S.
Executive Director
Share
"Super easy to use and understand"
What do you like best about Semrush?

Semrush is a program loaded with features that can help people at all levels of an organization. It gives insights that many other programs like it don't include.

What do you dislike about Semrush?

Sometimes the information can be difficult to find, but a simple chat or contact of the help group is all you need. They always can find what you are looking for.

What problems is Semrush solving and how is that benefiting you?

It helps us find where our customers currently are. Whether it is their location or what they are currently interested in. We can whittle down the information in such a manner that we can hone our marketing directly to them. It also helps us with the SEO abilities of all of our websites and our customers. While we don't take advantage of all the things Semrush has to offer, we use a large part of them and are thankful for the ever-expanding options in the program.

Mid Market (51-1000 emp.)
Mar 31, 2023
 Source
Overall Rating:
5.0
akande b. avatar
Akande B.
Digital Marketing Voluteer
Share
"Incredible SEO tool. My favorite so far"
What do you like best about Semrush?

The ever-engaging and colorful user interface. It brings SEO to life generally.

What do you dislike about Semrush?

A bit slower run-time. It takes a longer time to load in some cases

What problems is Semrush solving and how is that benefiting you?

Helping to write user-based and articulated content for a blog post. Also with an incredible AI tool

Small Business (50 or fewer emp.)
Mar 23, 2023
 Source
Overall Rating:
5.0
Thomas H. avatar
Thomas H.
Systems Architect
Share
"Semrush: All-in-one tool suite for improving online visibility and discovering marketing insights."
What do you like best about Semrush?

The tools and reports help marketers with online and offline SEO as well as Competitive Research. The tool suite combines 1) Technical SEO elements such as a) Site Audit and b) Backlink Audit as well as 2) Competitive Research components such as a) Keyword Research, b) Brand Monitoring, c) Traffic Analytics

What do you dislike about Semrush?

As new tools are introduced to users, the SEMrush user interface changes frequently.

What problems is Semrush solving and how is that benefiting you?

I. Problems solved: Organic Research helps me determine the volume of keywords that are driving traffic to my websites. II. Benefits realized: I schedule weekly reports for 1) Site Audits, 2) Position Tracking, 3) Low-Text-HTML-ratio for pages that were previously published but require additional refactoring.

Enterprise (> 1000 emp.)
Mar 22, 2023
 Source
Overall Rating:
5.0
DH
David H.
Seo Analyst
Share
"One of the most robust web metrics tools out there."
What do you like best about Semrush?

The customization of the reporting. The ability to do competitor research and retain the information in one centralized location. Data is easy to understand and report to stakeholders.

What do you dislike about Semrush?

Incorporation of some tools, like .Trends, into other tools are a bit spendy when it's available as a whole from other metrics tools. It would also be nice to compile different data sets into one customizable report too.

What problems is Semrush solving and how is that benefiting you?

Being bale to monitor social media campaigns, along with competitors' social media, is invaluable. Also, the value of parsing data into a logical comprehension for stakeholders outside of the realm of SEO cannot be overstated.

Small Business (50 or fewer emp.)
Mar 20, 2023
 Source
Overall Rating:
5.0
Kass D. avatar
Kass D.
Customer Service Representative
Share
"Fantastic tool for keyword research, competitor analysis, and tracking website performance."
What do you like best about Semrush?

What I particularly loved about SEMrush was its user-friendly interface that made it easy for me to navigate and find the data I needed quickly. Additionally, the platform's reporting capabilities were top-notch, allowing me to share data with clients in a way that was easy to understand. Overall, I would highly recommend SEMrush to any digital marketer looking for a comprehensive tool to improve their website's search engine optimization and overall performance.

What do you dislike about Semrush?

I find the pricing to be a bit high, particularly for small businesses or individuals with limited budgets. However, I believe that the value and capabilities that SEMrush offers outweigh the cost and can ultimately help businesses grow and improve their online presence.

What problems is Semrush solving and how is that benefiting you?

One of the most significant issues that SEMrush addresses is the ability to conduct thorough keyword research and track website performance. With SEMrush, users can easily find relevant keywords to target, analyze their website's traffic and ranking, and identify areas for improvement.

Mid Market (51-1000 emp.)
Mar 17, 2023
 Source
Overall Rating:
5.0
SN
Sean N.
Marketing Manager
Share
"Great Option for SEO analysis"
What do you like best about Semrush?

The ease of identifying competitors' SERP terms and where they get their traffic from

What do you dislike about Semrush?

Often too many tools and features that seem underfinished

What problems is Semrush solving and how is that benefiting you?

Identify SEO opportunities and areas for improvement.

Small Business (50 or fewer emp.)
Mar 10, 2023
 Source
Overall Rating:
5.0
Laurie P. avatar
Laurie P.
Owner/Marketing Consultant
Share
"Best SaaS customer service I've ever experienced"
What do you like best about Semrush?

The tool is amazing, but the customer service has been off the charts. I'm super impressed with the professionalism and the honest drive the team has to help.

What do you dislike about Semrush?

There are so many different tools in there that it's sometimes hard to know if I'm using the tool to its capacity and finding info in the right places.

What problems is Semrush solving and how is that benefiting you?

Figuring out the right keywords to target and then tracking how we're doing in terms of ranking for those keywords. Also using it for backlinks research.

Small Business (50 or fewer emp.)
Mar 08, 2023
 Source
Overall Rating:
5.0
KG
Kevin G.
Founder
Share
"Useful data as a website owner and great support"
What do you like best about Semrush?

Very useful site audit and backlink audit tools, useful keyword research capabilities, and great one-on-one onboarding support from a dedicated onboarding specialist to make sure I get the most out of the software!

What do you dislike about Semrush?

No major downsides that I've noticed in my three months of using the software so far - one potential factor is the price (I think it's a bit more expensive than Ahrefs as a basic subscriber with two users), and the other one is that Ahref's DR rating seems to be more of an industry standard that SEMRush's DA rating for evaluating websites

What problems is Semrush solving and how is that benefiting you?

How healthy is my website, and what specific steps do I need to take to improve my website health? This is great from both a user experience and SEO perspective Which keywords should I be targeting in my on-page SEO efforts as well as for my advertising campaigns?

Small Business (50 or fewer emp.)
Feb 27, 2023
 Source
Overall Rating:
5.0
Lisbeth G. avatar
Lisbeth G.
Marketing Consultant
Share
"Making SEO enjoyable"
What do you like best about Semrush?

I love Semrush because it makes SEO optimization enjoyable. It is a platform that allows you to do keyword research and site auditing in a few seconds. The best part about SEMrush is being able to see your competitors and their strategies too.

What do you dislike about Semrush?

The terms used on the site can be very overwhelming at first, but they have a bunch of video tutorials to understand their terminology. I wouldn't say I liked the acronyms used at first, but a quick google search can help you familiarize yourself with them.

What problems is Semrush solving and how is that benefiting you?

It's making finding potential SEO Keywords a brief. This is helping our content team develop high quality content to boost our ranking in the search engines and bring new customers.

Small Business (50 or fewer emp.)
Feb 25, 2023
 Source
Overall Rating:
5.0
AB
Andrew B.
Founder
Share
"There are so many things to love about Semrush!"
What do you like best about Semrush?

There are so many things to love about Semrush! One of the best things about it is its powerful suite of SEO and digital marketing tools that can help businesses of all sizes and industries to boost their online visibility and grow their online presence. Semrush's tools are incredibly user-friendly and intuitive, making it easy for even beginners to use them effectively. Additionally, the platform's regular updates and new features ensure that users can always access the latest and most advanced tools for their digital marketing needs. Overall, Semrush is an invaluable asset for anyone looking to improve their online marketing efforts and achieve greater success in the digital world.

What do you dislike about Semrush?

It is difficult to get the hang of at first, but once you get going and learn how to use all of the features, it's great! Customer support is always at hand to help out with any issues too.

What problems is Semrush solving and how is that benefiting you?

Semrush is solving a multitude of problems related to digital marketing and SEO, and its solutions have been incredibly beneficial for me and countless other users. For instance, Semrush's keyword research tools help users to identify high-value keywords and optimize their content accordingly, boosting their search engine rankings and driving more traffic to their websites. The platform's site audit feature is also incredibly helpful for identifying technical SEO issues and ensuring that websites are optimized for peak performance. Additionally, Semrush's competitor analysis tools allow users to stay on top of their competition, identify new opportunities, and gain insights into what is working well in their industry. Overall, Semrush is a powerful and invaluable tool that has helped me to overcome numerous digital marketing challenges and achieve greater success online.

Mid Market (51-1000 emp.)
Feb 06, 2023
 Source
Overall Rating:
5.0
CC
Chris C.
Founder
Share
"A complete SEO tool with a range of insights"
What do you like best about Semrush?

The interface is the most helpful thing about the tool. Compared to competitors, its much more visually appealing, highlighting your next steps easily and signposting related features.

What do you dislike about Semrush?

Honestly, its biggest drawback is the price. It's costly even compared to similar products. While I do believe its worth the cost, a lot of companies may not have the budget for such tool.

What problems is Semrush solving and how is that benefiting you?

Semrush keeps all my needs met in one place. I can complete a strategy all in one tool; it provides excellent keyword recommendations, a topline view of a website's current rankings and even content analysis that compares to competitors. It's rare to have a tool that gives you the capability of forming a full strategy without the need to switch to another tool.

Small Business (50 or fewer emp.)
Feb 05, 2023
 Source
Overall Rating:
5.0
Sona S. avatar
Sona S.
Search Engine Optimization Manager | Content Strategist
Share
"Number one Research Helper!"
What do you like best about Semrush?

Extensive database, ease of use, so many features

What do you dislike about Semrush?

Sometimes I confuse which tool to use for the research I need

What problems is Semrush solving and how is that benefiting you?

I get all the information I need to optimize websites and create requests for high quality content!

Small Business (50 or fewer emp.)
Feb 01, 2023
 Source
Overall Rating:
5.0
BO
Brn O.
Marketing Editor
Share
"The best SEO software!"
What do you like best about Semrush?

Semrush offer really easy-to follow tutorials on all-things SEO. I came as a beginner and now feel like I'm an intermediate, but with lots still to learn. By far the best SEO software going.

What do you dislike about Semrush?

The only problem is the pricing, it's pretty expensive as an investment. I'd say only purchase a license if you have your own website that you're looking to make as SEO friendly as possible.

What problems is Semrush solving and how is that benefiting you?

Semrush is helping so many people understand the benefits and how-to's of SEO. There are plenty of people I know who don't think they have a clue what SEO is, but thanks to Semrush I'm now quite knowledgeable on the topic.

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