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Semrush
4.5
(1,903)
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
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$29.00/month
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Ask Questions about Semrush
What Semrush is best for?
How does Semrush compare to Serpstat?
What are the pros and cons of Semrush?
Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
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Semrush Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 29, 2024
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
JA
Jonatan A.
Ceo
Share
"Great product for any marketeer"
What do you like best about Semrush?

The multiple functionalities in order to satisfy all the MKT area. SEO, SEM, Keyword Research, Competitor analysis...

What do you dislike about Semrush?

That some functionalities for connecting with API are not available on standard bundle so developement our own tools it is bit more difficult to automate with our internal mkt processes

What problems is Semrush solving and how is that benefiting you?

All marketing funnel info

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Morgan M. avatar
Morgan M.
Marketing And Sales Specialist
Share
"I love my experience with Semrush — An essential tool for every marketer!"
What do you like best about Semrush?

From competitor research to updates on my keyword rankings daily, it helps me stay on track!

What do you dislike about Semrush?

There's so many options, I wish I could learn how to better utilize them all.

What problems is Semrush solving and how is that benefiting you?

I use Semrush to help us improve our content through the use of targeted keywords. I love to review my daily rankings and watch how my company has improved.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Mert . avatar
Mert .
Customer Relationship Manager
Share
"Very nice for planning SEO compatible content"
What do you like best about Semrush?

SEMrush is a lot easier search engine marketing tool and it has almost everything in it. I like SEO Writing Assistant very much and how it integrates with Google Docs through an add-on.

What do you dislike about Semrush?

SEO Writing Assistant could be available in lower plans, too.

What problems is Semrush solving and how is that benefiting you?

It helps you to monitor anything related to your SEO and puts on advices.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
MM
Matthew M.
President
Share
"Scale it!"
What do you like best about Semrush?

Keyword tracking! It started as a process to revamp a few keywords based on what our customers are interested in. It quickly turned into #tag analysis and how to get the most impression via social media. After that SEM started seeing what we were doing and started provided subtle feedback to help grow in other areas of SEO.

What do you dislike about Semrush?

That I didn't find it sooner. It has changed the way I view marketing.

What problems is Semrush solving and how is that benefiting you?

SEO and Social impact

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
PJ
Preet J.
Digital Marketing Consultant
Share
"Various valuable insight of websites"
What do you like best about Semrush?

As a marketer representing other small businesses, it is vital that we have dependable and reliable tools to help assess and formulate our own go-to marketing strategies. SEMrush provides insightful data when searching for keywords and its competitors' data.

What do you dislike about Semrush?

One thing that I would love to see improvement on would be that there will be no data for many keywords I am searching for, while other softwares will show data for those same keywords.

What problems is Semrush solving and how is that benefiting you?

Since I am able to view competitors' backlinks, I am able to come up with a backlinking strategy in an effort to outrank them which has brought great results.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Rob P. avatar
Rob P.
Director Of Client Services
Share
"My go to SEO analysis and management tool. Use it!"
What do you like best about Semrush?

In my experience SEMRush is by far the best all-in-one SEO analysis, management and workflow tool. It continues to play a key, ever-increasing role in our organization. Standout features include: Domain overview - the "I have a meeting in 5 minutes which I haven't prepared for" saviour. Site audit - Our central hub for onpage optimization. Position tracking (and associated reporting) - Makes client reports much faster than ever. Keyword magic - Not only helpful for SEO, our paid search folks have taken notice and put it work well. Additionally, the paid analysis tools (search and display ad) is great. Link outreach I have my eyes on, but have not gotten into too much. Looks like a solid workflow. Competitive research tools - Super helpful in quickly understanding the lay of the land and then creating a strategy to bridge any gaps. As an aside, I've found the support team to be super responsive, helpful, and detailed in their replies.

What do you dislike about Semrush?

No SEO tool is perfect as 1) Google leaves much to the imagination and 2) There are a lot of links on the web. :) However, I continue to find SEMRush to be the most accurate and helpful of all the tools. Additional user pricing is (IMHO) on the high side.

What problems is Semrush solving and how is that benefiting you?

Enabling work to be defined by senior SEOs and then easily filtered down to juniors. Reporting has seen a massive increase in efficiency. Simply getting a detailed look at the health of a site in one easy-to-use platform.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
KH
Kelly H.
Web Specialist
Share
"Excellent Resources"
What do you like best about Semrush?

Very easy to understand reports with information and helpful tips throughout.

What do you dislike about Semrush?

A little confusing at times with navigation and where to find your reports.

What problems is Semrush solving and how is that benefiting you?

SEO site audit has been a true godsend. Using this has helped us clean up basic SEO stumbling blocks and make sure our site is ready for the search engines. The listing management tool has been extremely beneficial as it has allowed us to control local listings for many websites all in one place. Keeping our information uniform throughout the web.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
CE
Crissy E.
Copywriter
Share
"Indispensable SEO tool"
What do you like best about Semrush?

Position tracking, keyword research, and the ability to have multiple projects.

What do you dislike about Semrush?

There’s nothing to dislike! It’s a great resource.

What problems is Semrush solving and how is that benefiting you?

I do content creation and SEO for photographers and manage multiple projects for photographers websites.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
PG
Paul G.
Owner
Share
"SEO for Non-SEO's"
What do you like best about Semrush?

Easy to use toolset even for the inexperienced. The toolset provides immesurable information that can be used to improve your website and search engine presence. For a quick overview of your website, the dashboard provided by Semrush gives you quick data on your position tracking, including visibility, keywords, your last site audit, onpage SEO checker, backlink audits, traffic analysis, top pageviews, Google Search Console performance, and more. Access to deeper dives are available with single clicks on whatever category you select - for example with Site Audit, you simply click on the site health graphic and you can quickly see how your website health has changed, the number of errors significantly impacting your website, the warnings on things you should address, and notices on additional work you can do to improve your website. The guesswork is taken out of improving your website. Semrush provides you with exactly what you need to do.

What do you dislike about Semrush?

The toolset can be a bit overwhelming for a newcomer. There are lots of resources provided by Semrush such as onscreen tips, blogs, ebooks, SEO Academy, webinars, and more that help - it will take a newcomer time to learn the power of this tool. Would like to see the tools sorted by sequence for newcomers to the SEO world. For example, If you are new to SEO, do this first, this second...etc to begin gettnig the biggest bang. Skip the sorting sequence for all experienced folks to get right to it.

What problems is Semrush solving and how is that benefiting you?

As a non-technical person who is building out a website, there are so many things to do that it becomes overwhelming. In addition, without Semrush, there would be no chance for me to understand what is preventing my website from being found and performing well. The Semrush toolset provides deep levels of information on what is going well and what is going wrong. The toolset also tells me what actions to take in order to improve.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
SM
Srinivas M.
Marketing Specialist
Share
"User friendly Competitor Analysis"
What do you like best about Semrush?

I like the way we do Baclink analysis and report the spam links within the dashboard using its own Disvow file and report the same to Search console. Its prett easy and hassle free. Also i like the suggestions given by tool in terms of website hygene check and Linkbuilding opportunities.

What do you dislike about Semrush?

I would like SEM Rush to provide suggestions to the user in terms of Low competition keywords when user is facing difficulties when search dislays high competition keywords and no chance of selecting required less competition keywords.

What problems is Semrush solving and how is that benefiting you?

I resolved Website Health and it got improved from 72 to 86 and also spam backlinks of 1800 domains got removed from search engines. Improved Domain authority by following suggestions from SEM Rush link building opportunities tool. There are so many things we can do using SEM Rush. I recomend this tools to every Marketer.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Michael W. avatar
Michael W.
Co Founder & President
Share
"Finally an SEO road map!"
What do you like best about Semrush?

SEMrush is a fantastic tool for any agency looking to impress & deliver for clients. Along with Agencies, it's a useful tool for content ideas, PPC & general SEO practices. Would highly recommend this tool, unless they are a competitor, then SEMrush isn't for them.

What do you dislike about Semrush?

There are lots of tools and it can be overwhelming. We just focus on the few tools that are give us the insights we need for results.

What problems is Semrush solving and how is that benefiting you?

SEMrush has given us deep competitive insights that guide our content strategy. Gives us comparative insights for our progress, and guides our PPC campaign keywords.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Mark S. avatar
Mark S.
Digital Marketing Manager
Share
"The Rolls Royce of SEO tools"
What do you like best about Semrush?

My favorite parts of SEMrush are the site audit tool & the SEO writing assistant. I have had a few training sessions with the team at SEMrush and they were very knowledgeable. I really enjoy the ease of reporting and the ability to create data rich reports at ease.

What do you dislike about Semrush?

I have had SEMRush for over a year now and I have only really learned how to use about 30% of the tools available. Also many of the tools dont work because my websites are location.crowneplaza.com and it only works for crowneplaza.com I have had a few training sessions with the team at SEMRush and they were very knowledgable. however, they moved through things very fast and i was not able to keep up.

What problems is Semrush solving and how is that benefiting you?

I am solving issues with my websites on page SEO. I am solving issues with my reporting and the quality of my reports. I am solving issues with my SEO writing ability.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
AG
Andrew G.
Ceo
Share
"Solid SEO management for pros"
What do you like best about Semrush?

Rank tracking with geo proxy - this makes it easy to do local SEO rank monitoring for organzations that have multiple locations or business fronts. Solid crawl test tools - good interface for infrastructure monitoring of client sites. Data studio link (albeit on enterprise plan) - allows you to run custom SEO dashboards through Google Data studio to provide a dashboard experience for stakeholders or clients.

What do you dislike about Semrush?

It's a little pricey to get data studio connectivity. Multiple users expound costs. For example, if I wanted to get agency contacts into the system, that would double and triple my monthly cost. With Moz by comparison, it's much more reasonable to have multiple logins.

What problems is Semrush solving and how is that benefiting you?

Executing SEO management for multiple clients as an agency provider. Allows for a more concise look at rankings than with other tools.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Jordan M. avatar
Jordan M.
Conversion Marketing Specialist
Share
"Conversion Optimization Specialist"
What do you like best about Semrush?

Its wealth of SEO tools that cover my needs. They far exceed Moz and other programs I've used in the past, and it is all pretty easy to use. We used other tools in the past with SEMRush, but have ceased using them. SEMRush satisfies all our needs .

What do you dislike about Semrush?

It is spendy. Not all businesses can afford. Thankfully the last two could afford it.

What problems is Semrush solving and how is that benefiting you?

We mostly focus on SEO. It has help us with keyword searches. The filtering makes keyword searching much faster. The difficulty scores also help a ton. We also use projects to monitor our progress.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
KG
Kylee G.
Marketing Coordinator
Share
"Does more than meets the eye!"
What do you like best about Semrush?

I love the analytics on keywords! Also the fact that I can update the hours and monitor them across many platforms is amazing! They also have great customer service!

What do you dislike about Semrush?

It can be a little complicated to use, but I usually can get in touch with my account rep really fast.

What problems is Semrush solving and how is that benefiting you?

Their customer service is unparalleled! I do have a lot to learn though as there is a ton of tools to use.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
UE
Uppli E.
Senior Seo Specialist
Share
"Research & development using SEMrush"
What do you like best about Semrush?

Tracking keyword positions, domain overview, tracking competitor positions.

What do you dislike about Semrush?

The fact that Google analytics access and search console access is required separately for each section on semrush. Wouldn't i be easier to have one single permission request?

What problems is Semrush solving and how is that benefiting you?

Keyword research, mining for featured snippets, topic research for articles and a lot more.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
TA
Thiago A.
Seo Specialist
Share
"Semrush - The best tools for SEO"
What do you like best about Semrush?

Technical audit Keyword Magic Tool Keyword Manager Those tools help me a lot when comes to optimisations, Keyword Research and Competitor analysis.

What do you dislike about Semrush?

The Backlink audit can be improved - Sometimes the tools shows good backlinks as a toxic one - So, this can be improved.

What problems is Semrush solving and how is that benefiting you?

When comes to report and see data in a visual way? SemRush is the best - Help me a lot to show the progress of the campaign to the clients.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Kaitlyn A. M. C. avatar
Kaitlyn A. M. C.
Marketing Specialist
Share
"Most Complete Service, little expensive for smaller business owners"
What do you like best about Semrush?

I can do all my analytics work on one platform: Google Analytics, Google Adwords, SEO. --Much easier format that is updated more frequently than competitors. I have used AhREFS, moz.com, SpyFu, etc. This platform always seems to be superior for my needs. I previously worked on the agency side, and used it there too. So now I have used it on both client-facing and agency-side.

What do you dislike about Semrush?

The price for smaller business owners leaves no room for negotiation. Agencies, which have multitudes of clients have a price difference not substantial enough. A program that I use called Drift.com has a small business membership, where it's just one user and a certain amount of times you can log in a month. Works great for a growing business. You can really streamline.

What problems is Semrush solving and how is that benefiting you?

Quick, succinct keyword research. The results work for both Adwords and SEO. Building the website becomes easier as well because you know so much on the front end. I would love the time to be able to dive into the social media aspect of the platform but have not taken that leap quite yet.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
MB
Martha B.
Coo
Share
"Purchasing Semrush was the best thing we did for our website and business"
What do you like best about Semrush?

Semrush identified areas on our website that needed attention. It allows us to understand why \we are not ranking with Google in the search engine process. We had page issues, critical errors, broken links, missing tags. Semrush's system is great at identifying missing keywords. Backlinks that were broken and need to be fixed, allow us better relationships with our community. it helped us with monitoring social media posts and enable us to see what was working and not working. The site audit supports the weekly goals of continued progress. Set weekly targeted goals and monitor progress by continuing to use the audit tools for our site. The benefit from the additional business is being realized by the additional traffic and exposure of the site status. This allows us to continue to manage our site and identify problems before they become an issue.

What do you dislike about Semrush?

It is a bit of a challenge to manage all of the information that you can monitor. Take good notes so that you can remember how to navigate the menu.

What problems is Semrush solving and how is that benefiting you?

We were losing traffic and speed, Semrush audits are a game-changer. It helped us identify that we lost a number of keywords during a website transition. our traffic is up as well we are reestabishing our keywords.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
RD
Ryan D.
Owner And Seo Specialist
Share
"Great SEO Driven Tools"
What do you like best about Semrush?

I use the social media posting and keyword gap tools the most. It makes searching for keywords easy! Creating a social media calendar for my clients is easy with the posting tools.

What do you dislike about Semrush?

The price is very fair for SEM Rush. My biggest complaint is the price for adding on users. I feel it's a little high and would add more users if it wasn't so high.

What problems is Semrush solving and how is that benefiting you?

I am able to determine the right keywords my websites need. I love the reporting tools, they connect with Google Analytics and Search Console to help find the right keywords.

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