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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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5.0
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$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Frase.io?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
Serpstat video thumbnail
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Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 17, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 24, 2019
 Source
Overall Rating:
5.0
ED
Evgeniya D.
Marketing Manager
Share
"Amazing rank tracker! "
What do you like best about Serpstat?

Mostly use it for monitoring my and my competitors' traffic share and it is amazing! Stats data is really accurate and given in an understandable and clear way. Charts, graphs and all that stuff are clear, and they help me to analyze a current situation concerning my projects, work out appropriate measures which are targeted at the SEO strategy improvement. Besides, pretty enough tools which cover the wide range of needs and even more. Thank you, Serpstat for your databases and contribution in the development of my projects!

What do you dislike about Serpstat?

It would be better if they updated their databases more often. Sometimes, key searching results are irrelevant to the current situation which negatively affects my advertisement campaign adjustment.

What problems is Serpstat solving and how is that benefiting you?

Backlink analysis and search analytics, rank tracking

Mid Market (51-1000 emp.)
Jan 24, 2019
 Source
Overall Rating:
5.0
ZT
Zhanna T.
Marketing And Public Relations Manager
Share
"Checklist is a great help for me as a newbie"
What do you like best about Serpstat?

It really helps me to organize my work on SEO and keep everything under control. It gives me some new ideas on improving my site also. Even if I have no free time and give some work to my co-worker, I can see every made step by him.

What do you dislike about Serpstat?

They could develop the feature earlier :)

What problems is Serpstat solving and how is that benefiting you?

With its help, I can manage my SEO project by myself. I've already got great results.

Small Business (50 or fewer emp.)
Jan 23, 2019
 Source
Overall Rating:
5.0
VS
Vad S.
Marketing Director (A.I.)
Share
"Superb for Internet marketing and all that stuff. "
What do you like best about Serpstat?

Use Serpstat not so long but already enjoy all its advantages! The one platform is able to include absolutely everything connected with internet marketing and SEO spheres. Must be said about Serpstat's blog! Really interesting and useful content which helps me to do my business rather better! Continue doing what you do, guys!

What do you dislike about Serpstat?

Have nothing essential to say... Tool menu could be slightly improved, I guess. I mean that the structure of the sections is a bit complicated, as for me. But it takes about a day of use to get accustomed. So I don't think it's a great drawback.

What problems is Serpstat solving and how is that benefiting you?

Content marketing, Keywords, Links

Small Business (50 or fewer emp.)
Jan 23, 2019
 Source
Overall Rating:
5.0
CL
Clate L.
Chief Marketing Officer
Share
"Largest databases that keep on growing"
What do you like best about Serpstat?

Guys from Serpstat update their keyword databases almost every week. They have huge Google USA, UK, Canada databases, and it makes SEO analysis much more detailed and accurate than ever.

What do you dislike about Serpstat?

If you want to have fewer limits in using Serpstat, you'll have to pay more. Pretty obvious but still disappointing.

What problems is Serpstat solving and how is that benefiting you?

Content marketing, text analysis, competitors analysis.

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
5.0
LS
Lorenzo S.
Mr
Share
"Great SEO tool with affordable plans"
What do you like best about Serpstat?

The best feature i like from Serpstat is the big database for keyword analysis. I think that it has the biggest database among the most famous SEO tools. A great tool for the keyword analysis is "missing keywords" tab where you get some tips on missing keywords on your website/articles. It has a simple but precise audit analysis

What do you dislike about Serpstat?

Backlink data could be a little better or give more results than the actual situation, i hope they are working on it!

What problems is Serpstat solving and how is that benefiting you?

I'm using serpstats for uk/us analysis, mainly for keyword research. Top noch tool!

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
5.0
HZ
Helga Z.
Chief Marketing Officer
Share
"Functions are nice for both marketing and SEO!"
What do you like best about Serpstat?

I work in SEO for quite a long time, so Serpstat is an integral part of my working process. Every day Serpstat helps me to get relevant information according to the site I am working on. Price could be lower, but it is really sound investment, anyway. I don't use all the functions, actually. But those I regularly use perfectly meet my needs and requirements.

What do you dislike about Serpstat?

As I have mentioned above, the price is a little higher than it could be. I use about a half of the offered tools, so I have to overpay. Anyway, the service is amazing

What problems is Serpstat solving and how is that benefiting you?

Backlinks, rank tracking and everything related to SEO

Mid Market (51-1000 emp.)
Jan 22, 2019
 Source
Overall Rating:
5.0
VM
Valentine M.
Partnership Manager
Share
"All-in-one tool for the best price!"
What do you like best about Serpstat?

All the features are great. Its keyword clustering tool and text analysis helped me save my time when I needed to create site's architecture. Don't imagine how I grouped all the keywords manually before it.

What do you dislike about Serpstat?

Clustering process takes long sometimes.

What problems is Serpstat solving and how is that benefiting you?

Keyword research and building site structure.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
YK
Yana K.
Graphic Designer
Share
"Everything I need in one place"
What do you like best about Serpstat?

I've been using Serpstat for more than 2 years so far and it does provide everything I need for SEO, keyword research, content optimization and much more. One of its greatest pluses is its user-friendly interface, easy to navigate and intuitive side panel. It's simple to export data, do competitor keyword and backlink research and track historically website rankings. The prices are affordable for such a tool with so many databases. Here I have to mention it offers Bulgarian database which is really important to me. Serpstat has very professional support both online and on the phone. I appreciate the fact they respond to every request and do take your problem individually and not sending one of those formal automated responses. I highly recommend Serpstat to all starting businesses and marketers, as well as for everyone looking for a full stack of marketing functionalities and for those who are not willing to spend a fortune on online tools, as Serpstat plans are very affordable.

What do you dislike about Serpstat?

Filtering keyword reports could be better with more options.

What problems is Serpstat solving and how is that benefiting you?

Positioning amongst competitors, get a clearer view of the chances to rank, get a chance to serve more useful content to visitors and draw more organic traffic. Analyze the strong sides and downsides of competitors trying to avoid their mistakes and rank for keywords best suiting business goals and users interests. I can track trends in search or see a gap in the market movement to rank better with both low traffic and high traffic pages.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
ML
Margaret L.
Chief Marketing Officer
Share
"Rank tracking is the best here"
What do you like best about Serpstat?

Rank tracking helps me watch all changes in my site's positions and positions of my competitors. I can even see data about all domains that are ranked in the top 100 for my keywords. It's impressive. And also, it's cool Serpstat has mobile rank tracking.

What do you dislike about Serpstat?

Sometimes it's a bit slow. You have to wait too long

What problems is Serpstat solving and how is that benefiting you?

Watch my positions and find promising keywords.

Mid Market (51-1000 emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
PW
Paul W.
Chief Marketing Officer
Share
"A powerful tool"
What do you like best about Serpstat?

I used Serpstat for 8 months and I could affirm that it is one of the most powerful tools. Serpstat has high-level quality services. Try their Competitive Comparisons! It's easy to use and it gives you really confident information.

What do you dislike about Serpstat?

Sometimes, this platform has some problems with optimization.

What problems is Serpstat solving and how is that benefiting you?

I changed my position in the Google SERP.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
WK
Wojciech K.
Wojciech
Share
"Great SEO database"
What do you like best about Serpstat?

- nice ux - great database - many markets - not expensive - good plans - caching SERPs

What do you dislike about Serpstat?

- Audit section could be more detailed

What problems is Serpstat solving and how is that benefiting you?

- Keyword and competitors research

Mid Market (51-1000 emp.)
Jan 19, 2019
 Source
Overall Rating:
5.0
EE
Egin E.
Director
Share
"Sepstat is my time keeper"
What do you like best about Serpstat?

I think Serpstat is a wonderful tool. I could compare it with SEMrush. I had been using SEMrush for 2 years, but now I'm using Serpstat. Why? I compared their functionality and prices. I think Serstat is in a right way! Nice work, guys!

What do you dislike about Serpstat?

I hope it`s going to be a bit faster :)

What problems is Serpstat solving and how is that benefiting you?

I hope it`s going to be a bit faster :)

Small Business (50 or fewer emp.)
Jan 19, 2019
 Source
Overall Rating:
5.0
PC
Pedro Luis C.
Web Master
Share
"It does everything well at a good price"
What do you like best about Serpstat?

What I like most about this tool, besides its good price, is undoubtedly the ability to correctly address all the necessary issues related to SEO, with a friendly and fast interface. Excellent relationship between quality and price, as well as an opportunity for small fish to have real opportunities in the serps. Significant savings month after month as I get lost from much more expensive tools that do the same. The multiple types of export options available, which directly include a Google Drive and PDF, plus updates and community blog training are an excellent source of learning. Thanks to the SERSTAT team for offering us at a very good price this efficient all-in-one tool for SEOs.

What do you dislike about Serpstat?

What I like the least about the tool is that the interface is not in Spanish, although this does not affect me in the operation, since they give me access to local data nases.

What problems is Serpstat solving and how is that benefiting you?

Regarding the benefits obtained with this tool: As the name implies, everything related to SEO, research, competition analysis, SEO onPage, discovery and tracking of keywords, control of links, ... And mainly the monthly savings, thanks to the excellent price of SERPSTAT

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
GH
Gunawan H.
Mr
Share
"Great Tool for Limited Budget"
What do you like best about Serpstat?

I have been using Serpstat for almost 2 years. And what I like most about this tool is that it's very user friendly. The tools that I use most often are Site Audit, Keyword Research and Rank Tracker.

What do you dislike about Serpstat?

Until now, I haven't found anything I don't like about this tool.

What problems is Serpstat solving and how is that benefiting you?

Until now I have been actively using Serpstat to track the ups and downs of my website position on Google Serp with rank tracker. Also, it is easy for me to find new keyword ideas for my website with Keyword Research tool.

Mid Market (51-1000 emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
IB
Ivan B.
Cmo
Share
"Everything you need for SEO!"
What do you like best about Serpstat?

It's so pretty that one service includes all the needed tools for my site audition and promotion!

What do you dislike about Serpstat?

As I was a new user, it was quite difficult to understand how to use some tools. The interface seemed a bit complicated.

What problems is Serpstat solving and how is that benefiting you?

My website SEO analysis, keyword research, promotion.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
🇺A
🇺🇦 Ilya A.
Head Of Growth & Marketing
Share
"Rare mix of functions in one tool"
What do you like best about Serpstat?

What is unique about Serpstat is that it offers features which I haven't seen combined in other tools like rank distribution, historical data, and backlink analysis. That's really great!

What do you dislike about Serpstat?

I wish positions monitoring updated a bit faster, sometimes it can be slow

What problems is Serpstat solving and how is that benefiting you?

I can monitor when my ranks drop and fix them after it using this info

Mid Market (51-1000 emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
NH
Natalie H.
Head Of Customer Success
Share
"Perfect Rank Tracking"
What do you like best about Serpstat?

I advise everybody to use Serpstat for Rank Tracking. It allows me to monitor positions of my competitors as well as their visibility, traffic and the number of keywords. It also allows to compare several websites in desktop and mobile search.

What do you dislike about Serpstat?

It takes time to check all the positions, but not too much. Nothing critical.

What problems is Serpstat solving and how is that benefiting you?

I monitor my competitors' positions and use keyword research

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
Ivana T. avatar
Ivana T.
Diy Marketing Expert, Marketing Strategist And Small Business Marketing Advisor
Share
"The DIY Marketers SEO Tool"
What do you like best about Serpstat?

I'm not an SEO expert by any stretch, so spending $99 on SEMRush was really out of the question. I have lots of professional SEO friends who use SEMRush and I've found that I can do just about everything they can do for so much less. Honestly, I really like the tutorial videos and articles. As a layperson in the world of SEO, these are very important to me. Of course the SEO keyword features and Competition are fantastic AND -- I really love the site audit feature. I've used it to clean up old articles and redirections to my website.

What do you dislike about Serpstat?

I suppose the only thing I can say that I dislike (and this is SO MINOR) is the user interface -- it's a little stale - compared to SEMRush -- but really, are you going to complain about UX at $19 per month? NO

What problems is Serpstat solving and how is that benefiting you?

I use Serpstat to keep my website optimized and to help me create content that will drive traffic and rank.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
KI
Kelly Speers, Author And I.
President
Share
"Serpstat gives you the tools to keep ahead of the competition"
What do you like best about Serpstat?

I am able to keep an eye on my rankings while watching what other competition is doing with their site to get ahead. I can then choose to implement those practices or improve them for my own usage.

What do you dislike about Serpstat?

The complexity of the product is a dislike but not something that can easily be improved. When dealing with SEO the nature is complex so the software can't be point and click. Not the vendor's fault.

What problems is Serpstat solving and how is that benefiting you?

Watching our ranking position as well as what future keywords to target and build our listing from

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
Marius G. avatar
Marius G.
Growth Hacker
Share
"Found it by accident, fell in love with it"
What do you like best about Serpstat?

All features are great, but one of my favorites is the Site Auditor. It's easy to forget about broken links or duplicate meta tags, this features will detect them and inform you of these issues. It can easily detect technical and on-page SEO issues, which are an easy fix but often overlooked. I also love the URL vs URL feature, which allows finding keywords for which your competitiors are arnking and what are the diffferences between them.

What do you dislike about Serpstat?

Their databases are not as big as some of their competitors, but they've been growing steadily in the past year since I've been using Serpstat.

What problems is Serpstat solving and how is that benefiting you?

Rank Tracking, Keyword Research, Website Audit, Backlink Analysis

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