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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Nightwatch?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 03, 2024
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
Janeiro B. avatar
Janeiro B.
Digital Marketing Consultant
Share
"Serpstat provides very valuable data"
What do you like best about Serpstat?

For my uses, there is much to like about serpstat. I really like the site audit tool and information I can gather on competitors. Most of all, I like all of the training and support they provide.

What do you dislike about Serpstat?

This is a well thought out tool. All of the issues I had initially has been resolved.

What problems is Serpstat solving and how is that benefiting you?

Serpstat has saved me a lot of time when researching prospects and client competition. It is also a helpful tool for evaluating and tracking keywords. I am still learning the tool, serpstat provides a great deal of training and this has been a huge benefit for me as well.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
DS
Don S.
Owner
Share
"Excellent all-around tool"
What do you like best about Serpstat?

Serpstat provides a well-balanced selection of capabilities. From keyword research to project monitoring, it's easy to develop new ideas and keep the old ones spooling.

What do you dislike about Serpstat?

It's not Serpstat's fault, but the number of queries I can run per day is considerably limited. That's because I bought the tool under a special plan ... so the rate was good, but I'd rather have more access.

What problems is Serpstat solving and how is that benefiting you?

I use Serpstat for keyword research, backlink analysis, rank tracking, and website analysis primarily. I love that I can do all of that on one site.

Mid Market (51-1000 emp.)
Sep 11, 2019
 Source
Overall Rating:
5.0
VK
Volodymyr K.
Seo
Share
"Flexible tool for search analysis"
What do you like best about Serpstat?

I use it mostly for monitoring keywords that are crucial for my business. Also, to me, it was essential if they can simultaneously monitor my competitors. I enjoy looking at those reports. I know exactly any movements on my local market.

What do you dislike about Serpstat?

It's quite a complicated platform if you are not an SEO/marketing person, it's great that I had a personal manager that helped me and answered all my questions.

What problems is Serpstat solving and how is that benefiting you?

Now I have an understanding of what's happening in search and whose my closest competitors and how they move. I have great insights in a very competitive market.

Small Business (50 or fewer emp.)
Sep 11, 2019
 Source
Overall Rating:
5.0
NM
Nadya M.
Product Marketing Manager
Share
"Extensive SEO Tool for Digital Marketers"
What do you like best about Serpstat?

There are two main features that I like the most. 1. Search analysis toolset is fascinating. It allows you to find differences in your SERP results per region/audience segment/niche is very powerful. 2. Serpstat's audit tools are very robust. It's very easy to do periodical audits without the need for costly third-party solutions.

What do you dislike about Serpstat?

I am fully satisfied with existing functionality, I only have feature requests: it would be great to have an integration with Google Webmaster Tools.

What problems is Serpstat solving and how is that benefiting you?

We are trying to improve online visibility of our clients and Serpstat helped us to improve it quite well! It also provides useful data about competitors as well.

Small Business (50 or fewer emp.)
Aug 30, 2019
 Source
Overall Rating:
5.0
DH
Daniel H.
Ex Manager
Share
"Pleasant search engine optimization tool for research keyword"
What do you like best about Serpstat?

After auditing your website this tool gives you hints where your web site desires modifications. It gives complete information about how many outside backlinks your website has and you can make greater back links by way of see your competitor site back links info. This tool also helps to discover which key phrases are useful for our website & which key phrases deliver natural site visitors.

What do you dislike about Serpstat?

There is nothing to dislike approximately this tool, handiest 1 issue i dislike about this tool is this device takes time to investigate the overall website online.

What problems is Serpstat solving and how is that benefiting you?

On page and stale web page search engine optimization I like to apply this search engine optimization tool. This tool enables to discover our competitor one way links and his traffic supply. Not only this you can also analyze that what organic keywords your competitor rank. In case you are new to search engine optimization then this device is very beneficial for you this device suggest you what improvement want for your web page. This device is a good supply for finding key phrases.

Mid Market (51-1000 emp.)
Aug 30, 2019
 Source
Overall Rating:
5.0
EW
Ella W.
Consultant Manager
Share
"One of the exceptional search engine optimization tools i've ever used"
What do you like best about Serpstat?

Certain breakdown of all our key search engine optimization metrics and overall performance history. It's very smooth to evaluate our overall performance against competition, and identify new opportunities to enhance. The "hyperlink intersect" tool is incredible! you could without problems see who's linking for your competitors and not your web page, and paintings through the report list to build your presence on the ones domain names.

What do you dislike about Serpstat?

Not a whole lot to bitch approximately. Within the destiny, it might be tremendous to have extra guidelines primarily based on overall performance.

What problems is Serpstat solving and how is that benefiting you?

Search Engine Optimization - improving search rankings, constructing back links, optimizing meta details. Serpstat helped us reach a 1st page search ranking for a brand new product target key-word inside months of launch.

Enterprise (> 1000 emp.)
Aug 13, 2019
 Source
Overall Rating:
5.0
LR
Logan R.
Mr
Share
"Allows us to grow our natural visitors"
What do you like best about Serpstat?

Smooth to use and friendly. After a brief exploring I started checking positions of our website with none problems. Additionally i've observed a top notch choice for competitor studies. It helped me to analyze our primary competitors undercover agent on their keywords, that they use for organic and paid search.

What do you dislike about Serpstat?

The downside is that service doesn’t have cell app but and the google chrome extension – for small checkings it'll be more useful than move right into a complete web version.

What problems is Serpstat solving and how is that benefiting you?

After we started using Serpstat, our organic site visitors increased plenty. of route, that became the end result of our paintings, but Serpstat equipment helped us plenty in achieving this. The principle advantage for me is that you could find all the equipment that you need to compete with some other corporations: search rank checker, website audit and studies of competition activity.

Enterprise (> 1000 emp.)
Aug 12, 2019
 Source
Overall Rating:
5.0
NP
Noah P.
Mr
Share
"My go-to seo tool for our web corporation"
What do you like best about Serpstat?

Having used serpstat from 2017 and it had proved an invaluable tool towards producing patron site audits at the side of tracking all aspects of search engine optimization associated problems. Add to this an internet chat customer service that is concise and knowledgable of the product they assist makes this our most effective "go to" source for our search engine optimization consultancy.

What do you dislike about Serpstat?

Nothing. most effective addition we are watching for is the mixing of instagram inside the social media audit options.

What problems is Serpstat solving and how is that benefiting you?

Specifically helping our clients enhance their ongoing web page troubles which in maximum instances has been inherited from preceding consultancies. With serpstat we're capable of music the upgrades on a well timed basis and offer customised reports to our clients which are precious closer to the control of a concise approach.

Enterprise (> 1000 emp.)
Aug 12, 2019
 Source
Overall Rating:
5.0
ES
Emma S.
Consultant
Share
"Multi function app"
What do you like best about Serpstat?

User-pleasant functions that have gathered loads of tools. No want to sign up on a couple of sites. I will get all of the facts in a single location. Series of site positions, web site evaluation for errors, evaluation of competitors, working with key phrases. It's far worth noting the sort of tariff plans. At times while there are few initiatives, you do now not need to spend more money. Another plus is the paintings of technical assist. if you have any questions - professionals offer prompt remarks and can privately assist solve your precise hassle.

What do you dislike about Serpstat?

At this degree, no negative factors had been identified. Yet not all of the capabilities studied and experimented with.

What problems is Serpstat solving and how is that benefiting you?

Take a look at question positions in engines like google. Web page audit for errors. Take a look at the web site for compliance with the necessities of serps.

Enterprise (> 1000 emp.)
Aug 12, 2019
 Source
Overall Rating:
5.0
LH
Liam H.
Mr
Share
"First magnificence seo device-set"
What do you like best about Serpstat?

Nearly everything i want to assess and monitor the websites i manage. The rate at which the key-word ratings update is amazing. Not like some different search engine optimization ranking offerings, there aren't any troubles with being blocked by search engines like google or having to use ip proxy offerings.

What do you dislike about Serpstat?

I virtually cannot consider anything i don't like. The product is continuously evolving.

What problems is Serpstat solving and how is that benefiting you?

My number one reason is to useful resource within the keyword ranking of the search phrases i am using in numerous websites. The gadget allows me to preserve on refining my picks and content material at very reasonable value.

Enterprise (> 1000 emp.)
Aug 12, 2019
 Source
Overall Rating:
5.0
OS
Olivia S.
Mr
Share
"Exceptional deal around for seo"
What do you like best about Serpstat?

I really like the weekly file generator that is routinely despatched to my inbox. The website audits provide a plethora of facts with easily exportable data.Customer support is extremely responsive and helpful. And most importantly for me in view that I paintings in multi-united states ecu organisation, Im able to pick the us of a for google seek engine.

What do you dislike about Serpstat?

I certainly can not complain. I wager if i needed to choose, I would trade one aspect: the capability to remove sure warnings/mistakes from our website audit that are impossible to restoration or do now not align with our advertising and marketing desires.

What problems is Serpstat solving and how is that benefiting you?

I have been the use of serpstat for 2 months now and our serp has accelerated 15 positions. I am identifying wherein to attention our electricity in terms of content, and the way positive key phrases paintings between the unique international locations.

Small Business (50 or fewer emp.)
Aug 02, 2019
 Source
Overall Rating:
5.0
IS
Ilinca S.
Miss
Share
"Outstanding seo tool for maintaining customers"
What do you like best about Serpstat?

I like the computerized reports best. They may be very an awful lot customisable untill customer degree and of course have the capability to fashion it on your very own. This makes it easier for us, as we do not need to make them manually anymore. Aside from that the tools interior Serpstat are top notch for a fast analyses or where you want.

What do you dislike about Serpstat?

There are still things within the record that would be finished higher. That is for example the period over which the document goes, ability to feature your own text to the record and things to make the document extra usefull and more customisable. Apart from that the dutch translations will be higher, but this might also be for different languages that I don't know.

What problems is Serpstat solving and how is that benefiting you?

This was so smooth to put into effect and setup for a patron. No technical know-how wished for this. You'll simple be walked trough the one of a kind steps. This manner it isn't always a massive project to add new customers, make a short report on a capability patron. The software offers enough records to recognize in which you want to paintings on.

Small Business (50 or fewer emp.)
Aug 02, 2019
 Source
Overall Rating:
5.0
GM
Georgeta M.
Miss
Share
"Quality search engine optimization device a employer should use."
What do you like best about Serpstat?

Serpstat is the great seo platform our enterprise has used to date. The interface of the platform is awesome & user-friendly. The available options are many. From monitoring rankings, monitoring back links, key-word studies to competitor analysis and website audit, everything we want to optimize our websites is simply one click on away. Also, for any questions or some thing else we wished, the stay help team responded & helped me with at once.

What do you dislike about Serpstat?

We are very thrilled from the product so far. It might be terrific though if we may want to have the possibility of adding extra more competition in one project or if we could test our tasks rankings greater frequently.

What problems is Serpstat solving and how is that benefiting you?

With Serpstat we're capable of remedy problems inclusive of errors that a site may additionally have (trough the on web site audit document). trough the recommendations it offers & the advertising plan we will optimize our initiatives on diverse levels. And of route, we will create an environment for our customers wherein they are able to log in and see the effects of our efforts and updates.

Small Business (50 or fewer emp.)
Aug 02, 2019
 Source
Overall Rating:
5.0
IM
Izabela M.
Miss
Share
"Great price for great tool"
What do you like best about Serpstat?

Clean view of rankings and postions, website online audit device for short scan and one-way link checker are very usefull. I exploit it a lot and additionally use the lead generator to get a free experiment for capability clients wich runs automated when they fill in te form. The dashboard offers you an excellent view of modifications in visitors and positions. The advertising plan is i bit easy however it gives you a few path of what to do first at the website and you can also test the bins when you finished a undertaking wich works very well.

What do you dislike about Serpstat?

I miss a few greater exact options like content material and keyword thoughts and symantic tests. But overall I simply love Serpstat and integrate it with a few other tools to get an amazing view of all outcomes. When I actually need an amazing crawl of a website i need greater facts so consequently i take advantage of other equipment.

What problems is Serpstat solving and how is that benefiting you?

It makes my process plenty faster as all of the facts from gsc and analytics is likewise protected. You can customize your reviews in your clients and white label everything.

Small Business (50 or fewer emp.)
Aug 02, 2019
 Source
Overall Rating:
5.0
EN
Eliza N.
Miss
Share
"One of the nice search engine optimization structures"
What do you like best about Serpstat?

Serpstat has tons of information on one platform - key phrases, ratings, back-links, analytics, competition… and all for cheap charges. The main motive I was drawn to it changed into numerous cost it affords for this type of small sum of money.

What do you dislike about Serpstat?

It is this type of sturdy and comprehensive product that I can't truely discover something to criticize, also the men are constantly releasing major updates, tools and new databases.

What problems is Serpstat solving and how is that benefiting you?

I am using serpstat for an entire bunch of seo activities - beginning from keyword rankings to the competitor studies.

Small Business (50 or fewer emp.)
Aug 02, 2019
 Source
Overall Rating:
5.0
IE
Iana E.
Miss
Share
"Perfect search engine optimization platform, the great we've ever used."
What do you like best about Serpstat?

This platform has every little thing we may additionally need - tracking positions, keeping track of back-links, keyword have a look at, rival evaluation, net website audit and also lots more. We've couple of web sites with many key-word phrases - serpstat merely inspects all of them.

What do you dislike about Serpstat?

The platform works efficaciously yet it would truely be terrific to get a few ordinary information on a way to use special equipment, or interpret the results to better optimize the web sites. I sense I ought to pass over any form of crucial features as I really don't find out approximately their accessibility.

What problems is Serpstat solving and how is that benefiting you?

Serpstat provides my team with the entirety we have been searching out - ratings checker, records, correct audit in addition to inbound link checker. That allows us to monitor every patron development as well as preserve an eye on all web site we are taking care of.

Small Business (50 or fewer emp.)
Jul 31, 2019
 Source
Overall Rating:
5.0
CP
Cici P.
Miss
Share
"Serpstat is a outstanding opportunity for key word and competitor research"
What do you like best about Serpstat?

It affords a considerable amount of statistics and facts in the in simple terms practicable facts format and with the ability to transport the records to excel, which makes incorporating search engine advertising information inside our facts simple. Serpstat may additionally make carrying out key word studies, opposition studies with very rapid pace, which reduces our time installed collecting info and resources us greater time to make use of the analytics and presents some distance higher techniques to our clients.

What do you dislike about Serpstat?

The interface is form of disorganized because they've included in a large quantity tons extra alternatives which create a lot more webpages of tabulated details. Even though that is critical for viewing and know-how the crucial additives, it'd become dull in the end, and complex to endure in mind whereby matters are all navigated.

What problems is Serpstat solving and how is that benefiting you?

Serpstat lets in us to quick to obtain a piece of facts and data about our customers web sites that lots people studies often. Serpstat will save our time in carrying out online research for web web page traffic together with other studies.

Mid Market (51-1000 emp.)
Jul 30, 2019
 Source
Overall Rating:
5.0
NK
Nadejda K.
Miss
Share
"High quality ma tool for small companies"
What do you like best about Serpstat?

Serpstat is the high quality solution for small businesses that don't have a related crm and who might be investing in one soon. The outlook plug in that permits income customers to song their email and use serpstat resources right inside outlook is a must have for our busy group.

What do you dislike about Serpstat?

I’d want to see sms as a feature. We don’t want textual content messaging but, however it's far on our roadmap.

What problems is Serpstat solving and how is that benefiting you?

We've given our income group pdfs and email templates to use inside outlook, plus completely featured advertising automation and lead scoring.

Mid Market (51-1000 emp.)
Jul 30, 2019
 Source
Overall Rating:
5.0
MI
Motya I.
Mr
Share
"The quality of marketing tool"
What do you like best about Serpstat?

I like the campaign improvement the most out of the various services provided via serpstat. The alternative design tools are also very beneficial while making deal with your customers. It help you to boost your efforts and get stable effects on the stop. Campaign improvement is so easy to work with and end your work right away.

What do you dislike about Serpstat?

There is not anything to be dislike however the pricing distinction is quite massive and we look for an opportunity for the package deal we require. There should be greater alternatives with greater pricing range. This could help us to choose exceptional for us or it would be terrific if we should customize our package as according to our necessities.

What problems is Serpstat solving and how is that benefiting you?

Serpstat helped us to deliver and organise our campaigns and other advertising stuff at very ease. This helped us to learn greater matters fast and get greater leads.

Mid Market (51-1000 emp.)
Jul 30, 2019
 Source
Overall Rating:
5.0
AB
Adrian B.
Mr
Share
"Good machine for email advertising and advertising and marketing automation"
What do you like best about Serpstat?

I love the ease of use and the capability to schedule and reuse vintage emails. They may be continuously updating the device so it works well and i've seen many upgrades over the years.

What do you dislike about Serpstat?

From time to time the edits do not stick like while you edit a font or try and center something, it takes a few finagling to truly get it to look the manner you need. however apart from that, i truly have no court cases.

What problems is Serpstat solving and how is that benefiting you?

Speaking with our clients and our potentialities to draw in new clients. I do not have various off the top of my head but we've got actually earned enterprise each at once from emails however additionally via brand popularity and agree with constructed through the years from the emails we ship on a ordinary foundation to our subscribers. We also song website metrics the usage of act-on. We've accomplished this for about 2 years now and it's helped us figure out our areas of weak spot to regulate our focus in a productive manner.

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