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Semrush
4.5
(1,903)
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
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$29.00/month
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Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
Semrush video thumbnail
Semrush 0
Semrush 1
Semrush 2
Semrush 3
Semrush Screenshots
Semrush screenshot 1
Semrush screenshot 2
Semrush screenshot 3
Semrush screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 06, 2025
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jan 16, 2018
 Source
Overall Rating:
5.0
NJ
Nikola J.
Marketing Specialist
Share
"The now not so obvious choice of an excellent tool for SEO work"
What do you like best about Semrush?

What I like the most about SEMrush is how precise their SERP numbers are and the amount of suggestions that they provide for SEO improvements. It can definitely motivate you to update some things.

What do you dislike about Semrush?

I guess I could say that I dislike the delay their database has between refreshes, but that's just because we've been spoiled by Ahrefs and isn't an actual issue.

What problems is Semrush solving and how is that benefiting you?

With SEMrush you can track all of your keyword positions, as well as research any new ones you want, extract reports to reduce your workload and help out with the clients.

Mid Market (51-1000 emp.)
Jan 15, 2018
 Source
Overall Rating:
5.0
Mitch L. avatar
Mitch L.
Seo Manager
Share
"The Perfect SEO Tool"
What do you like best about Semrush?

SEMRush is just one of those tools that you can't live without. They have a very worthy competitor in a similar price range, but where SEMRush takes the cake is on their data for Google SERPs and SERP history. What I like best is that you can see the entire SERP ecosystem of a website from rankings 1-100. Other tools do this, but SEMRush provides way more data and updates more often than competitors. They also have multiple beta tools that eventually become fully integrated into the standard tool set. Domain vs Domain was a beta tool that has recently been fully integrated. It's very useful to see how well you stack up with competitors using this tool.

What do you dislike about Semrush?

My only gripe is that lower tier players cannot white label reports. Monthly reporting is an essential in agency world, so being able to white label and combine the SEMRush reports with other reports would be nice.

What problems is Semrush solving and how is that benefiting you?

SEMRush is an all-in-one SEO tool. It helps you save on costs compared to the enterprise tools like BrightEdge and Conductor. The toolsets within SEMRush are robust enough to keep your workflow tidy and the SERP data provides key insights for planning SEO tactics.

Small Business (50 or fewer emp.)
Dec 30, 2017
 Source
Overall Rating:
5.0
DB
Deepak B.
Inbound Marketing Strategist
Share
"Arguably the most robust SEO tool in the market"
What do you like best about Semrush?

Absolutely love their keyword research tool. Its phrase and related keywords reports give some really good suggestions and the metrics make it possible to decide upon not just the focus keywords but also some related keywords which make way for a strong keyword strategy. And, the fact that they are building a separate mobile database for keywords is also amazing. Their SEO content template tool is also a great one for beginners. You have to just put the keyword you want to rank for and the target geo and it will provide you a template to do that. It'll tell you the keywords you need to use in your content and on-page elements and the domains from which you need to rope some backlinks to make your piece rank on the first page. Also, you would absolutely love their Reports tool. It makes SEO reporting a breeze. The layout lets you bring the data on to the report in the form of tables/graphs/charts with just drag and drop. The only thing that is left for you is to analyze and summarize the data.

What do you dislike about Semrush?

There's nothing really to dislike about the current features in the tool. But, I would definitely like to see some more tools/features for on-page SEO and content research.

What problems is Semrush solving and how is that benefiting you?

Essentially we use SEMrush to minimize our keyword research time and to track our SEO efforts. The tool has been quite helpful in realizing both these objectives, so far.

Mid Market (51-1000 emp.)
Dec 28, 2017
 Source
Overall Rating:
5.0
Ryan N. avatar
Ryan N.
Vp Marketing
Share
"Accessible and Direct Search Insight"
What do you like best about Semrush?

This tool gives me ability to do quick check ins on site health from a high level. It also provides technical SEO information that can be hashed out with the development team. The ability to track progress over time is essential.

What do you dislike about Semrush?

Sometimes the historic search data seems to be off and we see some instances of false positives on bad backlinks.

What problems is Semrush solving and how is that benefiting you?

Having multiple client sites tracked in a single place.

Small Business (50 or fewer emp.)
Dec 14, 2017
 Source
Overall Rating:
5.0
TE
Tarek E.
Seo Specialist
Share
"Unbelievable data driven tool"
What do you like best about Semrush?

The data you can collect using this tool is incredible. It's a must have tool if you're marketing your website.

What do you dislike about Semrush?

I wish you could connect your Google analaytics account and search console. I'm sure would skyrocket the value of this tool.

What problems is Semrush solving and how is that benefiting you?

This software plays an integral role during my competition research process. Without SEMRush, I would be much more uninformed on how my competitors are preforming organically.

Mid Market (51-1000 emp.)
Nov 10, 2017
 Source
Overall Rating:
5.0
MR
Michelle R.
Administrative Social Media Coordinator
Share
"SEMrush helps me minimize my footsteps!"
What do you like best about Semrush?

I like that it is color coordinated. Many of our goals now are centered around "seeing less red" etc.

What do you dislike about Semrush?

I wish it would include in the report the best performing content from the week prior. That would help with content creation.

What problems is Semrush solving and how is that benefiting you?

All of our analytics are delivered to us in a concise, easy-to-read format each week. This has made it easier to track our progress and set goals for moving forward.

Mid Market (51-1000 emp.)
Nov 01, 2017
 Source
Overall Rating:
5.0
MS
María S.
Consultora Comercial
Share
"Semrush"
What do you like best about Semrush?

Thanks to semrush you can obtain data on the keywords by which users come to your site in addition to the positions you get for those keywords. SEMrush can be useful to know what the competition is doing, what keywords it uses, what positions it obtains, what approximate traffic it has, how much it invests approximately in SEM ... At the time of making reports it is very useful since you can obtain graphs of all the above comparing different websites.

What do you dislike about Semrush?

All data obtained are approximate, they are not always real, so the information you get is just an idea.

What problems is Semrush solving and how is that benefiting you?

Thanks to SEMrush I can obtain information that helps me to make reports about the competition as well as get ideas to improve other web pages. SEMrush also helps me to know the situation of potential clients and detect needs that they may have.

Small Business (50 or fewer emp.)
Oct 18, 2017
 Source
Overall Rating:
5.0
Scott E. avatar
Scott E.
Search Engine Optimization Consultant
Share
"Excellent all in one tool for SEO and SEM"
What do you like best about Semrush?

their tools for seo and sem are great, especially the audit tool and campaign tracking. I rely on their customer friendly graphs and competitive intelligence to show customers where they measure up to the competition and where they're performing well. It's really hard to estimate traffic to any particular site, but SEM Rush has some algorithm that calculates it. They also produce great content on their blog and with webinars. They really know who their audience is. I've also found their support to be top notch and are helpful walking you through using the tools features. Campaign tracking and SERP monitoring are also very useful. I've used the site audit feature for years now too.

What do you dislike about Semrush?

It's hard to dislike anything, but some custom reporting would be nice. Some sites aren't crawled yet. Keyword research feels more indirect and could be more robust like Moz. I wonder how accurate the estimated traffic is, but I feel it's the best competitive info out there. SpyFu also does a great job.

What problems is Semrush solving and how is that benefiting you?

Mainly we're trying to get business competitive intelligence from SEM Rush. It's great for estimating and approximating PPC spend and traffic.

Small Business (50 or fewer emp.)
Oct 11, 2017
 Source
Overall Rating:
5.0
YA
Yohan A.
E Commerce Manager
Share
"La mejor herramienta SEO del mercado."
What do you like best about Semrush?

Es la herramienta definitva para SEO y planificacion de palabras clave, cuenta con una base de datos muy amplia la cual ayuda muchisimo a la hora de hacer un analisis SEO de algun portal. La posibilidad de monitorear el progreso de nuestra estrategia a traves del tiempo es un factor muy importante y las alertas por email cuando hay cambio relevantes son sumamente utiles.

What do you dislike about Semrush?

La herramienta para analizar el diseño de los sitios carece de informacion relevante y algunas veces reporta issues que realmente no son problemas o que dificilmente se pueden solucionar.

What problems is Semrush solving and how is that benefiting you?

Analisis y creacion de estrategias SEO para una agencia de E-commerce y marketing digital.

Mid Market (51-1000 emp.)
Aug 08, 2017
 Source
Overall Rating:
5.0
B.J. E. avatar
B.J. E.
Digital Media Director
Share
"If you aren't following your competitors, you better believe they are following you."
What do you like best about Semrush?

I love the ability to track keywords vs competitors in specific areas of the country. I work for several urgent care centers in the Philadelphia area and it is great to be able to see how things are going in specific towns, rather than a more worldly or regional view. I am on their several times a day doing keyword and competitor research.

What do you dislike about Semrush?

Sometimes I don't think their "Tracking" matches up with what is actually going on. However, it does give a good general overview. Most of the time it is close, other times It seems way off.

What problems is Semrush solving and how is that benefiting you?

SEM Rush has allowed me to see how content changes are improving overall organic search. It has allowed me to justify changes to my supervisors, show progress, and they have given me more latitude to tweak with the website.

Mid Market (51-1000 emp.)
Jun 22, 2017
 Source
Overall Rating:
5.0
CB
Chris B.
Data Scientist
Share
"Great SEO tool that's continually expanding its feature set."
What do you like best about Semrush?

The interface and feature organization are clear and they've always provided great support. I rarely have to spend time trying to access the data I need or troubleshoot and the built in reports cover most of my necessities.

What do you dislike about Semrush?

There are new features that I don't need and can clutter up the project dashboards. Typically I have other tools that are specialized for these purposes.

What problems is Semrush solving and how is that benefiting you?

Keyword research/tracking and competitive research are the primary solutions I use SEMrush for. I've compared data across a number of systems and SEMrush has always been consistent for me. I also find the visualizations valuable for identifying areas to drill down, specifically overlapping keyword targets and opportunities.

Small Business (50 or fewer emp.)
May 14, 2017
 Source
Overall Rating:
5.0
GD
Gaetano Nino D.
Head Of Growth & Demand Gen
Share
"Any SEO not using SEMrush is at an extreme disadvantage"
What do you like best about Semrush?

Competitive keyword and domain level data. Mapping keywords and rankings to specific URLs.

What do you dislike about Semrush?

Data seems to take awhile to be refreshed in the index sometimes. The rank tracking is not as accurate as it could be. There are also too many functions within the tool. SEMrush should stop trying to do "too much" and do fewer things, but do them 10x better than everyone else.

What problems is Semrush solving and how is that benefiting you?

Helps prioritize SEO opportunities. Also helps you discover where competitors are stronger / weaker than you.

Mid Market (51-1000 emp.)
Apr 27, 2017
 Source
Overall Rating:
5.0
JP
Jussi P.
Marketing Project Manager
Share
"I'd need more than 24/7 to use everything SEMrush offers"
What do you like best about Semrush?

Versatility. It seems there's nothing I can't get help with through SEMrush. The main thing is SEO, but there a whole bunch of other stuff they can help with: brand monitoring, position tracking, backlink audit, SEO ideas., etc. The tutorial videos are helpful, so take advantage of them. Otherwise the amount of info might be overwhelming at first. Price is reasonable (we pay about $100/month) for how much SEMrush offers. It might be too much for small business to fork out (and might be that it's even unnecessary if you're a one or two person business), but I wholeheartedly recommend it for larger businesses. Competitor tracking is very useful, especially because you can see competitor backlinks and use that information to your advantage. For those who rely on social media a lot, there are also great tools for basic social media analytics. Just make sure to connect all accounts (Google AdWords and Analytics, Webmaster Tools, social media channels, etc.) to get full use out of SEMrush.

What do you dislike about Semrush?

Site audit seems to find new problems somewhat randomly at times. If I fix something, it suddenly finds completely new issues that for some reason were not there in the previous audit. I would also like to get recommendation globally, not just by a geographical location (for example US or Europe). I'm not sure if there are some technological limitations for why this option is not available.

What problems is Semrush solving and how is that benefiting you?

On-page optimization, and SEO improvement in general. Finds broken links, and other SEO issues easily. The backlink audit is also very helpful.

Mid Market (51-1000 emp.)
Mar 01, 2017
 Source
Overall Rating:
5.0
Curtis Conrad S. avatar
Curtis Conrad S.
Co Owner & Founder
Share
"Troubleshooting SEO with real time reports is easy, quick, and cheap. "
What do you like best about Semrush?

You can have a fairly well-encompassing analysis of your websites SEO without even paying for it.

What do you dislike about Semrush?

The free option tends to time out if you navigate away from the page when clicking an option that takes you to a new window or tab.

What problems is Semrush solving and how is that benefiting you?

Trying to maximize search engine optimization troubleshooting. SEMrush, the paid and unpaid version, both have immense qualities for analysis and tips.

Small Business (50 or fewer emp.)
Feb 10, 2017
 Source
Overall Rating:
5.0
RC
Ryan C.
Full Stack Marketer
Share
"SEMRUSH is an easy to use yet powerful SEM tool"
What do you like best about Semrush?

I love how easy it is to use SEMRUSH to do keyword research, competitor backlink audits, rank tracking, site audits, traffic analysis, page metrics, analysis, on page site audits, and more with their SAAS platform. I also like the fact that there are lots of links within the features that allows you to dive deeper into different metrics that will help your data and SEM analysis. It's also one of the most affordable SEM tools today.

What do you dislike about Semrush?

I didn't like the fact that sometimes SEMrush would crash and I'll have to redo my analysis. It could also be because I've tried to extract dozens of links at the same time. Also, SEMRUSH doesn't allow multiple different computers to be opened. There are times that I'll be working on my desktop and my laptop, and I'll have to login again if I move from one computer to the next. I'm hoping at least 2 computers that are simultaneously logged in would help with this, but I guess it's their way of preventing multiple people accessing the software at the same time.

What problems is Semrush solving and how is that benefiting you?

Being a professional blogger, it's important to learn how to drive traffic to your own websites. And one of the best ways to drive traffic is through SEO or search engine optimization. Because of the SEO changes in the past few years, it's now more important than ever to be better at what you do. And SEMrush has helped me with that by allowing me to analyze what's working for my competitors.

Small Business (50 or fewer emp.)
Jan 31, 2017
 Source
Overall Rating:
5.0
Dave M. avatar
Dave M.
Independent Business Owner
Share
"A Must have for competitor insight"
What do you like best about Semrush?

The main organic competitor section and Paid top competitor section. Back-link and top Anchor text.

What do you dislike about Semrush?

I don't like the fact that the paid spend numbers do not match reality, I know what we pay and it's not even close.

What problems is Semrush solving and how is that benefiting you?

We have gained insight into our competitor keywords and where possible position, rankings.

Mid Market (51-1000 emp.)
Jan 17, 2017
 Source
Overall Rating:
5.0
Christopher J. avatar
Christopher J.
Digital Demand Generation Manager
Share
"Keyword and Competitor Research at its best"
What do you like best about Semrush?

I use SEMrush to perform keyword and competitive research. I am able to quickly not only review the backlink profiles of my competitors but also research the keywords they rank for. It is the easiest way I have found to quickly build up that profile.

What do you dislike about Semrush?

There is a steep learning curve. Also, with any data gathering platform you have to go in with specific questions. If you don't then you will get what I like to call data fatigue. This is when you are overwhelmed with the amount of information and therefore are unable to get actionable insights.

What problems is Semrush solving and how is that benefiting you?

My role is focused on generating qualified leads. To do this I need to build a strong keyword and competitor profile. SEMrush has allowed me to do this in a very quick manner that I can act on immediately.

Small Business (50 or fewer emp.)
Oct 25, 2016
 Source
Overall Rating:
5.0
JH
Jason H.
Insurance Marketing Director
Share
"SEM tool I can't live without"
What do you like best about Semrush?

I love the range of tools available in one place. I can run position reports, audits, get content ideas, social media options. I can setup reports to run on keywords or on clients. We love SEMRush!

What do you dislike about Semrush?

To be honest there is nothing we actually dislike with SEMRush. We find it easy to use and recently spent some time looking at some of the hidden away gems.

What problems is Semrush solving and how is that benefiting you?

As a digital marketing agency we use SEMRush to win pitches and show our clients we really understand their industry, what marketing activities they have done in the past and also what their competition is up to.

Small Business (50 or fewer emp.)
Jul 15, 2016
 Source
Overall Rating:
5.0
ED
Elwyn D.
Ceo & Founder
Share
"Best SEO Tools"
What do you like best about Semrush?

The user friendly software and access to historical data.

What do you dislike about Semrush?

Nothing. The platform is perfect. All required features are built into the system.

What problems is Semrush solving and how is that benefiting you?

It was hard to do reporting at the end of each month. However with SEM Rush tools, it has made my work a lot easier.

Small Business (50 or fewer emp.)
Jul 13, 2016
 Source
Overall Rating:
5.0
Jesse B. avatar
Jesse B.
Marketing Manger
Share
"Best SEM tool. Ever."
What do you like best about Semrush?

All the data, and the reports and projects feature. I used as many free tools I could find, moz, similarweb, varvy, and semrush. Semrush got me to part with my hard earned cash because they had it all. At the time I didn't know about the reporting and projects sections. Now they are one of my favorite features.

What do you dislike about Semrush?

That is costs money. :) Although I admit it is a ridiculously good price for all it includes. I want SEMrush to make money though, because they keep creating amazing features and give me access to world class software for the price of one meal a month at Cheesecake Factory:

What problems is Semrush solving and how is that benefiting you?

Online information blackout for fledgling business. I sound so knowledgable after a 30 second perusal of my first scan of their business in semrush.com dashboard. I ask them about their competitors and they are like, "How do you know?"

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