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Instapage
Instapage is where conversions happen
4.3
(478)
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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to ClickFunnels?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
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Instapage Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 02, 2024
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Nov 22, 2015
 Source
Overall Rating:
4.0
FW
Francis W.
Ceo/Founder
Share
"I really enjoy the templates but also having the control to change whatever I want."
What do you like best about Instapage?

I love the fact you can move, change, and add anything anywhere on the page. I know sites like Leadpages have a method to not being able to control things I just find it so difficult to find a landing page template that suits my needs on Leadpages. With Instapage that isn't an issue. I also like the cleaner look of Instapage and find it easier to navigate with less clutter.

What do you dislike about Instapage?

I've had issues with integrations not sending leads over to my email providers like Aweber and ActiveCampaign on occasion. It's intermittent at best and has been a deal breaker for some of my clients but I haven't had enough issues yet to axe it.

What problems is Instapage solving and how is that benefiting you?

They have a more web 2.0 look that's clean with distinct page sections that I really like and have found the clean look has helped with increased conversions.

Small Business (50 or fewer emp.)
Jan 31, 2024
 Source
Overall Rating:
3.5
BT
Bao T.
Founder
Share
"Does it job for AB testings."
What do you like best about Instapage?

The ability to add multiple domains was a welcome surprise. It made managing and organizing my projects a breeze. Whether I needed to analyze different websites or test various campaigns, the flexibility offered by this feature ensured seamless integration and efficient workflows. The A/B testing feature proved to be a game-changer. It allowed me to effortlessly compare different variations and determine what worked best for my needs.

What do you dislike about Instapage?

One of the most frustrating aspects was the presence of random bugs within the product. These unexpected glitches not only disrupted my workflow but also eroded my confidence in the product's reliability. It was disheartening to encounter these issues repeatedly, as they hindered my ability to use the product effectively and efficiently. When I reported these issues to the support team, the resolution process often seemed slow and prolonged. The delayed bug fixes only prolonged my frustration and hindered my productivity. Additionally, I found it disappointing that it seemes to have multiple ongoing problems. It gave the impression that the development and maintenance of the product were not given adequate attention.

What problems is Instapage solving and how is that benefiting you?

The A/B testing feature provided comprehensive insights, enabling me to optimize my strategies and achieve better outcomes. Another standout feature was the heatmap functionality. While occasional bugs were present, they did not significantly hinder the overall performance of the heatmap. It provided valuable visualizations of user interactions and behavior.

Mid Market (51-1000 emp.)
Aug 17, 2023
 Source
Overall Rating:
3.5
Joshua C. avatar
Joshua C.
Chief Executive Officer
Share
"We've used Instapage for over 5 years"
What do you like best about Instapage?

I love how user friendly it is. It has a lot of customization options and features. Giving us the abiliity to use it as a replacement to Lead Pages with much more functionality and customization options.

What do you dislike about Instapage?

They have changed their model over the years and increased pricing drastically. Fortunately, they have been easy to work with and have helped us with our needs. We have stayed with them. Our goal was to have a simple tool for creating sales pages and lead pages. This gives us that tool.

What problems is Instapage solving and how is that benefiting you?

It gives us the ability to spin up quick lead pages and sales pages. We are able to duplicate pages we have built and easily create new ones for our business. This has been a valuable tool.

Small Business (50 or fewer emp.)
Jul 24, 2023
 Source
Overall Rating:
3.5
MB
Maryn B.
Business Owner/Chief Trainer
Share
"The do-it-yourself flexibility keeps me loyal"
What do you like best about Instapage?

I fell in love with Instapage 7 years ago when I was looking for a landing page platform because the do-it-yourself setup was so slick and flexible. I have never used a template - not even a single time - but have created maybe 100 landing pages or more for various events, resources, trainings, websites and so on. As Instapage went big on enterprise mode I have roadtested several other platforms but simply couldn't get the same kind of functional flexibility that Instapage provides.

What do you dislike about Instapage?

For me, it was a hard turn ini the wrong direction when Instapage went all in on enterprise mode. The price went way up to justify a whole host of very high-level upscale features that my teensy microbusiness didn't ask for and would never use. If I were entering the landing page building world now I would never go with Instapage on price alone. That said, I haven't been motivated to take all my landing pages anywhere else .... yet.

What problems is Instapage solving and how is that benefiting you?

I am using about 2% of Instapage's features. Basically they have turned to big enterprise mode and I'm not there. They've made it clear they are no longer aiming to serve the very small businessperson. For me, the do-it-ytourself functionality of their landing page builder is still a big plus for me but I suspect I'm in a tiny minority.

Enterprise (> 1000 emp.)
Jan 24, 2023
 Source
Overall Rating:
3.5
AF
Ana F.
Web Designer At Olisipo
Share
"Plenty of templates and design tools"
What do you like best about Instapage?

I like it because Instapage is designed to be user-friendly and easy to use, with a drag-and-drop interface and lots of templates and design tools that help users create professional-looking pages quickly and easily.

What do you dislike about Instapage?

I don't like instapage because it is a paid service, the prices don't satisfy me.

What problems is Instapage solving and how is that benefiting you?

Instapage can be a great choice for you, especially if you are looking for a convenient platform with many features and integrations.

Small Business (50 or fewer emp.)
Jan 02, 2023
 Source
Overall Rating:
3.5
Jamie Y. avatar
Jamie Y.
Co Founder
Share
"Decent. Does everything we need but the price is a little high for the light usage we have."
What do you like best about Instapage?

The ease of use. The interface and the setup are clear and very user friendly.

What do you dislike about Instapage?

The number of landing pages for the cost.

What problems is Instapage solving and how is that benefiting you?

UTM tracking for leads. Very user friendly setup in this regard

Mid Market (51-1000 emp.)
Nov 23, 2021
 Source
Overall Rating:
3.5
LG
Laurence G.
Lifecycle Marketing Manager
Share
"Easy to create and launch effective landing pages in minutes"
What do you like best about Instapage?

It's SO easy to create lots of simple landing pages in a relatively short amount of time. This tool is great for building our PPC and gated content landing pages.

What do you dislike about Instapage?

It's insanely frustrating that you can spend hours perfecting the layout of a page for desktop, and when you switch to the mobile view all of your elements get scrambled and you have to spend even more time recreating a cohesive flow for mobile.

What problems is Instapage solving and how is that benefiting you?

We're able to achieve a uniform style and stay true to our brand across all of our landing pages.

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
3.5
Taylor N. avatar
Taylor N.
Marketing Manager
Share
"Great tool, wish it integrated better."
What do you like best about Instapage?

Easy to use in terms of design. I feel like I'm not restricted by their tools when I'm designing my pages. It's also easy to duplicate your pages and create new variations.

What do you dislike about Instapage?

Poor integration settings, especially for HubSpot forms and Google Analytics. I've had to spend hours configuring their forms to sync to HubSpot correctly. It would be nice if you could use HubSpot forms directly on the pages, even though a code block. It also doesn't play nice with Wordpress.

What problems is Instapage solving and how is that benefiting you?

We are able to spend less time designing our pages and spend more time improving our ads. I can be sure that the desktop and mobile experience is the same regardless of your device.

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
3.5
AL
Alec L.
Marketing Manager
Share
"Instapage Review"
What do you like best about Instapage?

Instapage is very user-friendly and easy to build pages quickly.

What do you dislike about Instapage?

Instapage has a lack of new landing pages and flair when building pages.

What problems is Instapage solving and how is that benefiting you?

Instpaage has helped us to create multiple landing pages to intake leads quickly.

Small Business (50 or fewer emp.)
Nov 25, 2019
 Source
Overall Rating:
3.5
JS
Jillian S.
Director Of Campaign Development
Share
"User friendly drag and drop website builder."
What do you like best about Instapage?

The most helpful tool Instapage offers its subscribers is the ability to build a website and view it at the same time. There is no coding involved - what you see in the builder tool is what you can expect to see on your finished page...it's incredibly simple!

What do you dislike about Instapage?

The only feature I wish Instapage had is the ability to create sub folders for organization purposes. My organization manages hundreds of pages and it would be nice to sort them in a more organized way.

What problems is Instapage solving and how is that benefiting you?

Instapage has helped my organization manage hundreds of landing pages in a clean, simple, easy to use format.

Small Business (50 or fewer emp.)
Jul 28, 2019
 Source
Overall Rating:
3.5
Jose S. avatar
Jose S.
Desarrollador Web
Share
"Great for landing pages"
What do you like best about Instapage?

It is so easy to make and copy comparative forms of points of arrival in minutes. The essential level has great highlights. The help group is incredible as well. I truly burrow the simplified practically. So natural to utilize. how my sites were shown and showed up. Impressed with every one of the sites that are facilitated by Instapage Love the customizations and the capacities to construct pages dependent on customizations. The simplicity of making and dealing with different points of arrival for us and our customers. Simple production of numerous points of arrival

What do you dislike about Instapage?

When I share it on Facebook the review and thumbnail resemble its spam I've had a couple of issues in case I'm utilizing an alternate program however nothing excessively troublesome. I might want more incorporations to different stages I would favor the licenses were less expensive, or there was an essential record for nothing.

What problems is Instapage solving and how is that benefiting you?

The extraordinary item for a structure point of view. I expected progressively proficient and opportune help in perspective on my speculation. Email crusades are considerably more effective and creating a sharp-looking road to distribute content. Battle execution has improved essentially with the utilization of presentation pages. My advertisements have seen an expansion in commitment, also. For organizations, it tackles issues with ROI, page execution

Small Business (50 or fewer emp.)
Jun 27, 2019
 Source
Overall Rating:
3.5
Josh J. avatar
Josh J.
Conversion Rate Optimization Specialist
Share
"An easy tool that gets better every day"
What do you like best about Instapage?

With running ads to different audiences across numerous channels, our biggest challenge is having a fast scalable way to keep up with the landing page needs of our PPC team. With instapage we’ve created multiple landing pages for many clients in a very short period of time.

What do you dislike about Instapage?

The system has some feature limitations that could be improved I think. Namely interactivity on the landing pages is pretty much non-existent. And the really custom HTML and CSS is still a little clunky.

What problems is Instapage solving and how is that benefiting you?

Creating landing pages for each of the unique experiences that our advertising team needs to target.

Enterprise (> 1000 emp.)
Jun 22, 2018
 Source
Overall Rating:
3.5
CK
Caroline K.
Graphic Design Associate
Share
"Landing Page Lifesaver"
What do you like best about Instapage?

I love how easy the set up was. The drag and drop design is easy for people who don't know code, but it also allows coding options for those who do. Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues. They are really good about always improving the interface and adding new features to the site.

What do you dislike about Instapage?

There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version. There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change. If you work with a template and some code, it can be challenging to edit the default coding. The built-in forms can be a bit limiting. The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.

What problems is Instapage solving and how is that benefiting you?

We needed a one-stop, catch all page for our advertising campaign. Instapage has been a quick, easy option to create and manage all our landing pages in one place without having to know any code, but also having code as an option for those who do. The ability to add our own tracking codes as well as track inside Instapage itself has been a big help as well.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
3.0
KF
Kyle F.
D
Share
"It's Okay."
What do you like best about Instapage?

The builder/editor is easy to use with useful features like element grouping, multi-select with mouse drag, and automatic mobile formatting (which isn't perfect, but it's helpful!).

What do you dislike about Instapage?

Some of the UI/UX features arent well thought out in the platform itself resulting in more work. I.e. the email notifications have to be set up per page, and you cannot add team members account-wide (has to be done repeatedly per "Workspace).

What problems is Instapage solving and how is that benefiting you?

Allows us to quickly create and launch hyper-relevant pages for our various clients, services, and industries. Pages are quick to load and easy to format in order to please Google's web standards.

Mid Market (51-1000 emp.)
Jul 11, 2017
 Source
Overall Rating:
3.0
SJ
Sherna J.
Manager Digital Marketing & Communications
Share
"Quick, Easy DIY Page Builder"
What do you like best about Instapage?

A page can be built & setup within 2 minutes, the interface is quite easy to understand and clean, huge lot of interesting templates to choose from

What do you dislike about Instapage?

Limited capabilities within forms i.e. no option for captcha code or no validation criterias, inability to change font to match internal branding guidelines, inability to add a 404 (page not found), now way to monitor source of lead, no "click maps" on landing pages to verify which CTA worked best

What problems is Instapage solving and how is that benefiting you?

I use instapage to solve my major roadblock i.e. inability to capture leads on my local CRM. Instapage helps me capture my leads from multiple sources, allows me to analyze visitors vs. submissions, collects leads in an exportable format that I can import into any CRM.

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