Instapage Pricing Overview

It's OK for newbies. A moderately simple-to-use for a WYSIWYG webpage editor. If you are looking for the exact feature set Instapage offers, without wanting to exert the small effort to combine any cheaper tools, this could be useful.

The billing practices are predatory and dishonest, the customer service is rude and inattentive. I do not mean that prices are too expensive. I mean that the renewal practice is designed to take your money quietly, before you remember to cancel billing, and then keep it. If you don't happen to notice that you were billed within 24 hours, their policy states, they will not refund you. (You also cannot cancel easily, of course.) In practice, this means that you will forget you have Instapage for months, randomly get billed for $2,400, and their ANNUAL renewal notification will go to your "Promotions" tab. Then, you will notice after their bizarrely tight 24-hour cancellation period, and their customer service will tell you that you're too late; they're keeping your money. I see that Instapage replied to another reviewer with the same issue. Rather than dealing with this issue, they try to gaslight the reader (you) and convince you that the reviewer is actually a competitor, or is perhaps confused and talking about another product. This is remarkably dishonest. Instapage really does have a predatory policy which is completely out of line with the rest of the B2B SaaS market, you can read it on their website. Here is our story: We are a SMB. Many companies like us have a few cardholders who lend out their number to people who register for tools such as Instapage. Our budget owner was the buyer and we had a marketer as the user. The service quietly renewed for thousands of dollars and it took us a couple months to notice. In the meantime, we did not use our account to make any new pages and the traffic to these pages (which have not run ads to for years) was something like a dozen users per month, probably all bots. In other words, our couple months of inactivity likely cost Instapage something like $10 in hosting fees. When we approached them to cancel our account and ask for a refund, they gave us the run-around. We even offered to pay for whatever the hosting costs were. We were not offered any reasonable refund, not even a pro-rated refund for the months that our account was left unknown and inactive. Now, you might say that their policy is no refunds, but let's look at the facts. This is predatory. Instapage quietly allows their expensive product to renew, knowing that it is providing no value to the customer. They sit there, hoping to profit off of something that they know the customer does not even use. Instapage incurs no cost from a customer's inactive account, but wants to maximize revenue from that. I submit that this is a dishonorable business practice and they should be ashamed of themselves. Any other B2B SaaS company will refund you or at least offer you a pro-rated refund, usually just if you are unsatisfied with the product. Heck, Amazon will even let you return physical goods. I'm not sure which market Instpage thinks they're playing in, or why they think this is a good idea. They are probably struggling to stay afloat, as their product is not sufficiently differentiated to compete with easy (cheaper) landing page builders like Squarespace or Wix or fuller marketing suites like HubSpot. Bottom line: Unless you are prepared to pay for a full extra year of this product, I would recommend finding an alternative. You think you will remember to cancel (and you will probably want to cancel, the product isn't that great), but you will have a day of meetings, or a flight, or you will be on vacation, or you will just not check your email, and boom. A couple thousand wasted. Either way, you're better off with a better product anyway. This one is overpriced and underdelivers.

We initially wanted a landing page, which Instapage allowed us to build. We did not realize any significant benefits from it. We have benefited more from simpler landing page builders which integrate better with CRM's and ad stacks.

The tools to create slick-looking landing pages are not bad.

They raised their prices (far beyond the value we were getting from them), promising tons of high-end features. We didn't see any great additional value. The customer service was also very stingy about the terms of their agreement wouldn't offer reasonable refunds or credits the way other companies do.

Their pricing scheme is too inflexible. We used them very little, but they charged for a company that would use them to a much higher degree. They should consider a small business package for a company that only needs a couple of landing pages.

Fairly easy to make landing pages without coding.

Their billing practices are abusive. In my case, I signed up and opted for annual billing to take advantage of the 12 month discount. Cost was about $1,200 for the year. I used it for maybe 4 months and figured it was a sunk cost. At the one year mark, a charge for $2,000 appeared on my credit card. I hadn't used or thought about Instapage for months. Somewhere buried in the terms and conditions there was a note about 'we will automatically renew if you don't cancel within 30 days of the renewal'. I contacted the company, they refused to provide any options for handling the situation other than they keep the money, and I get access to a service I don't use. I disputed the charge with my bank, and my bank was able to get $600 back. Instapage then retaliated by closing my account, even though I've paid $1,400 in advance for use of the site, which wouldn't be a big deal except now I have need to use the service. They don't provide good warning about their billing practices, and they will not work with you if you have a problem. Avoid this company.

I used instapage to try a new landing page to realize more sign-ups.

The service when I initially started using it did what it said it would do, albeit page load times were very slow. After a couple of months of using the service I realised there were far better alternatives and tried to cancel, unfortunately this is when my experience became a terrible one.

I tried to cancel membership with instapage, I made it very clear my work email address and that I would like to cancel immediately. At the time I was paying $199/month. The customer service team came back and confirmed they had received my email to cancel the membership and were sorry to see me go. They then came back a week later with an email that landed in my junk folder with a long list of things I had to provide to cancel, all of which they had on their system already. I did not see this email as it landed in my junk mail, why did it land in my junk folder unlike their other emails, why did they not at least pause the subscription? Why did they not follow up? Why did they not cancel the membership as per my clear request which they confirmed had been received and responded saying they were sorry to see me leave? Unfortunately, I was paying for the service on my American Express which is a large number of monthly transactions and their payments slipped through the net as my accounts team assumed we were still using the service. They continued to charge me and even had the audacity to put their fee up to $399/month without our permission. They've continued to charge for 15 months. I emailed Instapage expecting them to offer us a refund as we had clearly cancelled the membership and they had responded confirming they had received our request, instead they offered no apology but a blunt response saying they could not help. I've since checked their trust pilot reviews and can see this has happened to many businesses they work with. It's a subscription trap plain and simple, they make it as hard as possible to cancel and use tactics to keep you locked in even when you've made it clear you no longer want to use the service. I advise you strongly to avoid.

None, it's not a good product, the terrible page load speed makes it worthless. None, it is a terrible product, there are far better alternatives on the internet.

Instapage is a great tool to quickly create landingpages. I have been working with it for the past 3 years and changed on how I approach testing new product ideas. The editor is easy to understand for beginners, but powerful enough to create landingpages that really stand out. I also like the integration with zapier that opens up great possibilities for automating how you deal with new leads. Further, thanks to the tagmanager support it is really easy to set up tracking and the addition of the GDPR-Cookie Policy made life much easier for companies in the European Union. What I also really like is the possibility to personalize the content based on URL Parameters. It would be great to also have this option for images to make it even more personalized. Support at Instapage is actually great!

To be honest, I used to love instapage and recommended it to every client I worked with and every startup I knew. However in the recent half a year it feels like they went into the wrong direction: - the pricing is becoming a bit crazy. - this has probably to do with the constant addition of new features that in my honest opnion are not so valuable. I would be happy to have the "old" instapage, just a simple A/B testing landingpage tool with Zapier integration for a decent price. (also because I don't profit from all the cool new stuff, it only starts at higher pricing tiers, for the average user it just became clunky) - By adding all the new features the editor got really slow and buggy, some times saving and updating your landing page becomes a half-day job when it used to be a 2 minute task. don't get me wrong I really, really like instapage and I am using it almost every day, I just think they are heading in a wrong direction.

- Creating quick A/B testing landingpages for my own projects and for clients. - We use it to test business ideas, product features and for big lead generation ad campaigns. - By connecting it with Zapier, we managed to create complex user journeys to increase our conversion rates.

Where do I start? Insanely fast speed. Functional. Great price-to-value. Free trial Straight forward drag & drop functionality for advanced customization. but simple grid to keep it all organized. LOVE IT!

Some parts of the design aren't straight forward, but usually easy to find in a couple clicks. No custom HTML (but isn't really necessary, given other options).

Increasing email-optins, business sales, and conversion optimization. From what I saw of the A/B testing tool (haven't launched the page yet), I can see this saving me a ton of money without dealing with complex analytics tools.

If you are looking to quickly and professionally create a landing page to sell your product or service, InstaPage.com is the way to go. I'm a professional developer and I've worked for companies like Apple and UUNET technologies. The folks over at InstaPage are top notch. Their customer service is very responsive and knowledgable. When I first looked at their pricing I thought it was a tad expensive, but now that I've used the product, it's well worth the price. And if you need customization they are often willing to write some additional code to make it happen and they didn't even charge me for that additional work. It also integrates with just about every popular campaign management site like MailChimp, Active Campaign, CRM etc. They also provide webhooks for additional customization. I just can't can't say enough good things about InstaPage. They let me try it out for 45 days for free without any limitations. So check it for 45 days for free. You will not be disappointed. www.InstaPage.com Sincerely, Dean Robinson Peace Logic, Founder

There's not much to dislike. I think of anything really.

I'm a recruiter for Lyft and Uber and I generate most of my lead using instapage.

I've used alot of landing page services before. I wouldn't even call this a landing page software.. It's literally the easiest way to build a website, period. Super simple, a ton of cool features and the support is awesome. It straddles the line of the template feel with total control. The sites perform awesome and the pricing is solid.

Features are rolling out slowly. Not that I mind, it's really jam packed with value.

Driving targeted traffic to specific landing pages increasing sales. I can easily A/B test and drive sales.