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Instapage
Instapage is where conversions happen
4.3
(478)
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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
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Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to ClickFunnels?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
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Instapage Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 18, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
KW
Kevin W.
Business Development Manager
Share
"Great Platform"
What do you like best about Instapage?

We built a great looking page by ourselves without spending thousands of dollars on a web guy. Quick, Easy, looks great, awesome customer support! Would definitely recommend!

What do you dislike about Instapage?

nothing I can think of except for maybe adding menus

What problems is Instapage solving and how is that benefiting you?

conversion tracking is easy

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
JB
Jeremy B.
Vp Ecommerce
Share
"Outstanding marketing tool for boosting bottom line easily "
What do you like best about Instapage?

Instapage is super easy to use and the builder is intuitive. At first I would use it to design micro sites, then started using it for multi page sites linking the various pages together, now for ab testing higher traffic landing pages.

What do you dislike about Instapage?

I do not like the text tool on the mobile site because it sometimes moves around a bit and can be tricky to retain formatting otherwise it's excellent.

What problems is Instapage solving and how is that benefiting you?

We have boosted conversion rate of our ppc landing pages by almost 25% just by trying a bunch of combinations and removing the ones that were not performing well. The boosted conversion rate let us feed more back into the campaign and now it's 3x higher spend than before so really we get 375% overall increase in leads from Adwords.

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
DK
David K.
Managing Member
Share
"Greatest Landing Page Engine Anywhere online! "
What do you like best about Instapage?

Instapage has tons of great landing pages ready to be edited and setup is a snap. It makes creating a new website laughably easy.

What do you dislike about Instapage?

Everyone over at instapage must be working 24 hours a day because I have gotten immediate responses every time regardless of the hour.

What problems is Instapage solving and how is that benefiting you?

All of my domains now have an email sign up or information leading people to my other sites. I used to have 40 unparked empty pages, now I have 40 highly converting landing pages, I love it!

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
KH
Keith H.
Ceo
Share
"Simple. Agency Friendly. Mobile Ready. Custom HTML capabilities + Themes. Tons of Integrations!"
What do you like best about Instapage?

I love how easy it is for my agency to work with customers on landing page campaigns together. We can add them under our account, add tracking code, integrate conversion forms and a slew of other things they connect to. You can go from nothing to a good looking landing page complete with tracking in a few hours.

What do you dislike about Instapage?

I wish there were ways to copy and paste, and also ways to snap to alignments and such more easily. Other than that, their experience is dead simple.

What problems is Instapage solving and how is that benefiting you?

We solved our need for both a website and conversion pages. We use Instapage to quickly produce landing pages that are attached to ad campaigns. This allows us to have a trackable, measurable, mobile optimized conversion funnel that we can quickly A/B test. Instapage allows us to also provide other services to our customers, like landing page design, and produce themes for them to use. So we are earning revenues from that as well as an Agency.

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
AF
Anne F.
Senior Manager, Demand Generation Marketing
Share
"My landing page builder of choice"
What do you like best about Instapage?

I've tried almost every landing page builder on the market (Unbounce, Leadpages, Pagewiz, Kickoff Labs, etc.) and I can say with confidence Instapage is the easiest, simplest, most intuitive landing page builder by far. I was able to build my first page in under 10 minutes using one of their pre-built templates. Even better, the simplicity of the tool is not compromised by lack of features - they have everything I was looking for: drag and drop editor, SEO plug-in, mobile ready pages, conversion tracking, A/B testing capabilities, and integration with my marketing automation software (Autopilot). They are constantly listening to customer feedback and adding new features to the list. I love them!

What do you dislike about Instapage?

Some small quirks, like the URL importer sometimes doesn't work they way you expect and there is no master template to apply tracking codes to every Instapage landing page.

What problems is Instapage solving and how is that benefiting you?

Attracting quality leads, converting leads with highly targeting landing pages and nurturing leads to a customer with content

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
AD
Arash Adam D.
Ceo & Founder
Share
"Instapage - A+ quality / flexibility"
What do you like best about Instapage?

Instapage is simple, has phenomenal attributes that make creating a website easy, with elegant templates. Best Choice!

What do you dislike about Instapage?

The fact a video cannot be automatically displayed without HTML snippet.

What problems is Instapage solving and how is that benefiting you?

Developing a high end landing page, that connects with our other pages. We have used Instapage to make our landing page much cleaner, and has worked perfect so far.

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
JH
Jason H.
Server
Share
"Instapage is awesome "
What do you like best about Instapage?

I love the support and how easy instapage is to use. Also the pages are very professional!

What do you dislike about Instapage?

I don't dislike it at all. Everything fits my needs and then some.

What problems is Instapage solving and how is that benefiting you?

Collecting my leads and conversions.

Small Business (50 or fewer emp.)
Nov 20, 2015
 Source
Overall Rating:
5.0
Leif E. avatar
Leif E.
Founder And Ceo
Share
"Great service"
What do you like best about Instapage?

Easy to use and easy to implement A/B testing makes it much easier to determine which features and order of elements are best to attract customers.

What do you dislike about Instapage?

Can't customize completely and hard to link existing pages to instapage landing page can be a problem that makes it hard to get the exact right look we're going for.

What problems is Instapage solving and how is that benefiting you?

A/B testing, quick changes to landing page

Mid Market (51-1000 emp.)
Nov 18, 2015
 Source
Overall Rating:
5.0
DR
Dean R.
Technical Support (Contracted)
Share
"Best Landing Page Creation"
What do you like best about Instapage?

If you are looking to quickly and professionally create a landing page to sell your product or service, InstaPage.com is the way to go. I'm a professional developer and I've worked for companies like Apple and UUNET technologies. The folks over at InstaPage are top notch. Their customer service is very responsive and knowledgable. When I first looked at their pricing I thought it was a tad expensive, but now that I've used the product, it's well worth the price. And if you need customization they are often willing to write some additional code to make it happen and they didn't even charge me for that additional work. It also integrates with just about every popular campaign management site like MailChimp, Active Campaign, CRM etc. They also provide webhooks for additional customization. I just can't can't say enough good things about InstaPage. They let me try it out for 45 days for free without any limitations. So check it for 45 days for free. You will not be disappointed. www.InstaPage.com Sincerely, Dean Robinson Peace Logic, Founder

What do you dislike about Instapage?

There's not much to dislike. I think of anything really.

What problems is Instapage solving and how is that benefiting you?

I'm a recruiter for Lyft and Uber and I generate most of my lead using instapage.

Small Business (50 or fewer emp.)
Oct 31, 2015
 Source
Overall Rating:
5.0
Andreas F. avatar
Andreas F.
Founder Blockchaincoach.Ch
Share
"Best Landingpage utility on the market !"
What do you like best about Instapage?

Instapage has a very easy to understand interface. Everyone can create a nice looking landing page within a few minutes ! Whats also great is the connection to many 3. party services like mail chimp etc.

What do you dislike about Instapage?

I would like to have some kind of blur effect. Sometimes if you have a picture as a background, text is very difficult to read. What would also be great if there was a cheaper, simple package for small businesses with just one landing page.

What problems is Instapage solving and how is that benefiting you?

It helps small businesses create nice looking landing pages, without having to touch HTML, CSS etc.

Small Business (50 or fewer emp.)
Oct 30, 2015
 Source
Overall Rating:
5.0
SM
Scott M.
Founder
Share
"Instapage has streamlined my online marketing flow."
What do you like best about Instapage?

I love that I can make pages really fast and deploy them to my Wordpress site with only a couple clicks. I use pages for lead generation, content pages, webinars, thank you pages, special offers, and even payment pages (with embedded forms).

What do you dislike about Instapage?

I'm not sure it's a "dislike", but I'd love to see two things: First, more themes/templates. There are a ton right now, but we always want more options, right? Second, the ability to make a form just send an email instead of forcing an integration. For example, I want a form on my page to just be a contact form. That's not possible right now. I can only make a form that leads to an integration provider. That's great for newsletter signups or something, but not for a simple contact form.

What problems is Instapage solving and how is that benefiting you?

Instapage solves the problem of making unique pages for unique use cases. I don't always want to use the same layout that my Wordpress theme provides. Often, I want to have a unique layout just for that one page. Instapage makes that so much easier than in the past.

Small Business (50 or fewer emp.)
Oct 30, 2015
 Source
Overall Rating:
5.0
JP
Justine P.
Virtual Assistant
Share
"Fantastic experience, love the proactive customer support - can't think of a single complaint!"
What do you like best about Instapage?

When I signed up you surpassed all other tools in terms of your communication.

What do you dislike about Instapage?

There's honestly nothing I dislike. Well done.

What problems is Instapage solving and how is that benefiting you?

Was after more options (and cheaper options) than Lead Pages provide. I like your templates and the fact that we have more freedom with Instapage designs.

Small Business (50 or fewer emp.)
Oct 20, 2015
 Source
Overall Rating:
5.0
TO
Tommy O.
Founder
Share
"Seriously impressed."
What do you like best about Instapage?

Some sites offer a cool *looking* interface that isn't worth a flip. Instapage created a UI/UX that is not only insanely clean and beautiful but it's easy enough for an 8 year old to use. I've only seen one other UI this bullet proof and that was MailChimp, which can also be integrated with InstaPage.

What do you dislike about Instapage?

Absolutely nothing. It's seriously perfect.

What problems is Instapage solving and how is that benefiting you?

I spent 2 days shopping around for a landing page solution and was beyond flustered. I paid an arm & a leg to one of InstaPages competitors only to realize their system wasn't any good. I finally stumbled upon InstaPage and my jaw hit the floor. I knew my week was about to get a lot easier..... Their UI is a piece of cake, the pages basically built themselves. I am a designer (20 years experience) therefor I am NOT easy to please when it comes to details. Instapage has it all. Their templates were obviously designed by perfectionists, to the pixel.... I cannot imagine how many thousands of hours went into getting this right. I'll never look elsewhere.

Small Business (50 or fewer emp.)
Oct 20, 2015
 Source
Overall Rating:
5.0
VJ
Valerie S. J.
Principal
Share
"The Least Stressful Part of Starting a Business"
What do you like best about Instapage?

I addition to not having much in the way of start-up funds, I had a lot to learn about my potential clients when I started my own cloud bookkeeping business. There was no way I was going to learn graphic design and web-development, but having a landing page was a must. With no creative skills, and not much patience, I was able to make a fantastic page with Instapage. Since making it several months ago, I haven't had to change much and have even gotten compliments from important people who see the web-pages of start-ups and modern small businesses all the time. Right away, I knew my web presence "spoke the language" of the people I wanted as my clients. Even with my limitied abilities, I was able to make a modern, clean plage that was also visually appealing adn informative. Instapage's customer success team was with me the whole way, going above and beyond over and over, to this day. My initial desire to have something to park at the domain I bought, became something much more than I thought I would be able to do so independently and on such a tight budget. Thanks to Instapage's ease of use and great results, I was even able to sell a new client on a page for one of their projects! I don't hesitate to ask when I need to fix or want to change anything. And best - they reply quickly, even though I am usually emailing them at 4AM!

What do you dislike about Instapage?

I wish it were easier to get the messages people send through the contact form. I don't (yet!) need any sort of campaign email programs, many of which they integrate with. I would like a simple delivery of those messages and contacts right to my gmail or integration with some kind of email/contact management service, not marketing services, with a free plan for my super limited use, instead of getting notified and having to go to Instapage to retieve the info. (Though, based on my experience so far, they will read this and email me to tell that I can and how and what I am doing wrong!)

What problems is Instapage solving and how is that benefiting you?

It makes it super easy for me to give people the low-down on how I can help them with their small busieness and put them at ease by setting the tone with the landing page first. I find people get anxious when it comes to bookkeeping and this way, I can start a conversation without them feeling intimidated. Also, instead of floating around out there in the ether until I can afford a webpage, I was grounded from the start with something legitimate at my domain, with my matching email, twitter account, etc.

Small Business (50 or fewer emp.)
Oct 01, 2015
 Source
Overall Rating:
5.0
Nicholas S. avatar
Nicholas S.
Founder / Growth Marketer
Share
"Simple, Easy-to-Use Landing Page Creator"
What do you like best about Instapage?

I've used all of the major landing page design tools (Unbounce, LeadPages, and Instapage). They all have their pros and cons, but the one that is the most well-rounded is Instapage. It has exactly what someone needs to build an amazing, responsive page. This team really got the "drag-and-drop" concept perfected. I've never seen a drag-and-drop interface executed better than this. It makes building pages actually fun.

What do you dislike about Instapage?

There isn't much to dislike about Instapage. Maybe a few more integrations would be nice, but for the most part, this platform has everything you would expect.

What problems is Instapage solving and how is that benefiting you?

I'm an inbound marketing consultant, so I'm constantly building and testing landing pages. I need something that looks good, is easy to edit, and can be split tested. Instapage answers all of these problems! Oh, and the templates are awesome.

Small Business (50 or fewer emp.)
Jul 19, 2015
 Source
Overall Rating:
5.0
GO
Grace O.
Entrepreneur
Share
"Very user friendly and effective"
What do you like best about Instapage?

The user interface is very friendly. The sites are very easy to build with very aesthetically pleasing, and a large range of templates to start with. The templates can be kept as is, with only changing content, or customised to any level. The ease with which I can navigate around the page and create my desired look makes Instapage an awesome choice.

What do you dislike about Instapage?

Having '.instapage' in the domain, however I understand this is what comes with the free account. Same story with the footer at the bottom of the page, 'create a free landing page'. Although understood as to why this is present in the free account.

What problems is Instapage solving and how is that benefiting you?

I am using instapage to gain leads to put into an emailing list. I have learned of the benefits of using the A and B variants, and the wonderful ability to integrate with different other platforms including Active Campaign.

Enterprise (> 1000 emp.)
May 20, 2015
 Source
Overall Rating:
5.0
JH
Jorge H.
Vp Global Enterprise Solutions
Share
"Simple and Powerfull"
What do you like best about Instapage?

I am constantly working in personal projects and experiments to test some theories or ideas I have about Digital. I started more active executing these experiments in 2007 (Symposier.com). After 8 years I had produced 6 different experiments and multiple versions of each one of them and for every initiative and every new version the need of updating and managing the micro-site or landing page, that introduced the concept to its audience, was a complex activity... not because the web is difficult, but because I needed just ONE PAGE a Landing Page and the alternative then and now are focus on more... Square Space looks great, but their landing pages are not efficient (for me); WordPress or hosted Drupal were way more vs what I needed and I needed up always asking a developer to build what I needed...until last week. By accident, I landed on Instapage.com and since then I have been working on it by my self, adjusting my landing pages and campaigns in the must simple way and without compromising power or quality. The authoring tools are intuitive, the templates are attractive and the support was amazing the first time I needed. I highly recommend it for small business, personal projects or experimental initiatives. I haven't explored any enterprise feature at Instapage, because I haven't had the need, but for all of the above looks like the right tool to create, publish and manage your marketing communications to multiple audiences.

What do you dislike about Instapage?

adding fonts to their already large library of fonts is not automated yet

What problems is Instapage solving and how is that benefiting you?

now i can create landing pages for different targets faster than ever, which translates into faster time to market, faster testing and better marketing

Small Business (50 or fewer emp.)
Jan 14, 2015
 Source
Overall Rating:
5.0
EC
Eric C.
Community Manager
Share
"Color me impressed"
What do you like best about Instapage?

I've used alot of landing page services before. I wouldn't even call this a landing page software.. It's literally the easiest way to build a website, period. Super simple, a ton of cool features and the support is awesome. It straddles the line of the template feel with total control. The sites perform awesome and the pricing is solid.

What do you dislike about Instapage?

Features are rolling out slowly. Not that I mind, it's really jam packed with value.

What problems is Instapage solving and how is that benefiting you?

Driving targeted traffic to specific landing pages increasing sales. I can easily A/B test and drive sales.

Mid Market (51-1000 emp.)
Jan 14, 2015
 Source
Overall Rating:
5.0
SA
Sidnei A.
Analista De Pesquisa De Mercado Sênior
Share
"Instapage the best capture page creator"
What do you like best about Instapage?

It is very simple to create a capture page with Instapage. very simple and easy to understand system. All menus are intuitive and the pages are fully configurable. Suffice only have creativity and use the full potential of Instapage. I used other email capture systems but the only one that really facilitates the creation and use is the Instapage.

What do you dislike about Instapage?

Lock the times, but nothing that compromises the work

What problems is Instapage solving and how is that benefiting you?

With instapage the amount of subscribers to my blog increased significantly. Using the Tool A/B can measure the format that most converts and thus use in all Blog campaigns

Small Business (50 or fewer emp.)
Feb 02, 2024
 Source
Overall Rating:
4.5
KB
Kuo B.
One Of The Online Markting Team Member
Share
"Definitely a great tool for marketing, I would actually recommend it to people that I know."
What do you like best about Instapage?

Well, good quality and easy operation, have to say it is an excellent tool for making landing pages. Moreover, I am quite impressed by the customer support, those people are amazing.

What do you dislike about Instapage?

It cannot be considered as a dislike or weakness, It is more like my personal issue. Maybe it is just because that I am quite new to Instapage, but I find it difficult sometimes to deal with problems such as custom domain settings and DNS records kinda thing.

What problems is Instapage solving and how is that benefiting you?

A couple of weeks ago I had some issues with my landing pages, not being alive because there is no CNAME record for my subdomains. And through customer support, I was told that In order for Instapage to be able to host my landing page, a CNAME record that points to Instapage's server is also necessary, so I will need to go back to my domain registrar to make a CNAME record that is pointed to secure.pageserve.co. I mean the problem didn't get solved immediately but I was told where the problems came from, so I could contact my domain registrar to solve my problems. So thanks.

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