iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
As a consultant, I need software that is easy for new users to train on, and to get up to speed. I Contact is pretty user-friendly.
email templates are sometimes buggy and difficult to use
iContact helps me (on behalf of my clients) easily execute email campaigns to promote their businesses
Does a nice job of creating and sending campaigns and provides good data results.
It has a clunky user interface and limited contact export functionality.
By sending good emails to large numbers of users, we have gotten some nice business opportunities as a result.
iContact Pro supplies customized templates for our business. Additionally, the tracking capabilities are very strong. Customer support is very good.
Some of the design functions could be more intuitive and easier to use. The process of adding mailing lists can be cumbersome involving several steps. Could be simplified.
The business problem attempting to be solved is ongoing, effective, consistent communication with clients and prospects.
I like having a knowledgeable Strategic Advisor to make suggestions and help elevate my email marketing. It is easy to manage contacts, apply custom fields, and track engagement with each contact.
I dislike that their software is accessible for people with disabilities. This is a great opportunity. Technical issues are preventing the tool from being used to its fully capacity.
With iContact Pro, we have found a robust, email marketing tool. Benefits include a/b testing capability, integration with other software like Google Analytics.
Easy usability for the most part. I like the new interphase but the program overall lacks major features that other ESP have like MailChimp.
The program overall lacks major features that other ESP have like MailChimp. I don't like how there is a small upload limit in the image library.
We use this at my church and use it to send out emails and notifications to my congregation.
I use iContact for email marketing and the campaign creation, template editing, and email scheduling all work great for our needs.
The platform is not very user-friendly if you have no experience in it. Once you've got the hang of it, you're golden.
It's a solution to our complex email marketing problems (i.e. needing to send emails to different types of "clients" with opposite needs"
Intuitive, fast results. Putting targeted emails together is simple.
Takes a few screens to find what you want
Email marketing showd better results
IT is an attractive price point for a smaller organization
We still have duplication issues with this tool
Allows us to create more effective campaigns
Easy to use and put together campaigns for those who are starters.
The backend analytics weren't very thorough.
Brand recognition
iContact makes it difficult for a novice to get the desired result. Often the test email looks different than the building platform and even pop up preview. After using it for a while you learn some tricks, but if you want quality emails you will need to learn a little html.
Design options are not flexible or intuitive
We mostly use it to alert customers of our in store and ecommerce sales. We have seen good click through rates.
Extremely user friendly, headache-free email set up,
Limited capacity for photos and files, no landing page function, not many email design options, not intuitive.
Easy organization of customer contacts. Easy upload of customer lists.
I like the simplicity it allows me to schedule social media updates (tweets, etc.) the most. It saves me around an hour per day by eliminating all of the self-scheduling I previously had to do to keep track of our 5 (and counting) social media pages.
I do not have much negativity when it comes to iContact other than it is difficult to access any online or telephone support when I have an error or question as to how to use a feature I've never used before. The site takes a while to load & I'm yet to actually speak to a human over the phone when I have a question.
We are solving our conflicts of time management with social media and realized how much easier it can be when you use a streamlined software that takes our social pages to the next level. It was something that seemed so complicated before that needed an extra person (or intern) to operate daily, but now I'm able to fit it into my schedule with little hassle.
I love the data it collects on my drip email marketing campaigns.
I hate that I'm constantly having to call into Customer Support with issues.
Tracking data on our email marketing efforts. Benefits are realized who's most engaged.
Great email marketing tool for the enterprise level. .
Interface and design are a bit dated, especially when compared to other email platforms like Active Campaign.
iContact allows me to easily email my customers and reach them.
The support crew. Also, the fairly easy way to take an IContact template and add my own touches.
I would like to have a warning to people that do not contact means they cannot resubscribe. (did you fix this yet?) Many were surprised when they forwarded the newsletter to people who 'accidentally' then put the forwarder on the 'Do not contact' list. I also would like to the 'move' button available on all the subscriber lists. It's hard to place people from one list to another without maneuvering through the strategy that finally brings the 'Move' icon where I can use it.
I'm not trained well enough, but have been able to let many people know of my schedule and offerings.