iContact, is one of the best platforms that are currently on the market for mail marketing. Below are some features that I find very positive about this tool. I find that the prices of iContact are very accessible, and the price quality ratio is considerably good. I like to offer a 15% discount when paying the subscription in advance, that is, annually. I also like that it offers a free test with a duration of 30 days, with an option for 100 subscribers and 400 emails. I also like that this platform offers integration with Salesforce, although the price of this is a bit high. Another thing that I like about iContact is that it offers the function to choose between two designers, according to which fits better. In addition, they offer around 700 free templates, giving a series of options to modify to my liking.
As mentioned above iContact offers integration with Salesforce. But I find that the price is really exaggerated. I also do not like that the platform only offers 5MB of storage for images, this is really very little and will be done in the blink of an eye, and you have to pay to expand the storage capacity.
iContact is a great marketing solution in the company. It has many functions that streamline all the work making it very useful. The price is accessible which does not generate faults in our budget and by paying it annually we can save some money. You also have many options. Many functions, reports, edit the prefabricated templates is quite easy, among others.
The interface is extremely easy and intuitive to use for a new customer and in particular an SMB or non-expert. iContact offers all of the standard features that any moderate to power user would need, and has supplemented these features with some nice integrations. Overall, it's a great value priced solution, that should meet most mid-sized users needs and budget.
For the price, iContact offers an extremely good value for most customers or business. However, if you need to run advanced nurturing campaigns, or need vertical specific capabilities there are more sophisticated solutions (Bronto - retail), or Marketing Automation solutions (Marketo).
Primary business application is to send out monthly newsletters to our customers and users.
I have used iContact since 2008. The interface for building messages is pretty simple, the reporting tells us a lot about what happens when a campaign is sent. I especially like being able to re-use old messages; it's a huge time-saver.
I don't like the limitation on images; considering how cheap storage is, it seems nickel-and-dimey to me to charge so much extra for additional space. We've also had cases in the past where our list was called into question and we've had to revalidate large numbers of email addresses, which resulted in many lost contacts.
My customer has been printing a catalog of their products for many years, but the costs for printing have risen to the point where it is no longer profitable. Recently they asked if we could switch from a catalog request form on their website to an email-only request. We were able to tap into iContact's API so we can check to see if an email address already exists in the database, then issue an auto-generated coupon code for a 15% discount if it's a new address. Our customer will save thousands each year and we hope to build their contact database by a significant number.
iContact offers a knowledgeable staff that will assist you with setup, any issues, concerns etc. The system is relatively easy to use and executes easily.
I feel that iContact could simplify the software to make it easier for novice users. There is a small amount of ramp-up time to learn how to use it thoroughly and seamlessly. The pricing model is high for startups and small businesses making it difficult for them to purchase a monthly subscription on an ongoing basis. Other software is more competitively priced and has a shorter ramp-up time. They do offer a free account; however, it's very limited in how many contacts you can send to each month.
The software checks off many boxes; we can create newsletters, coupons, and landing pages quickly. It has saved us time when creating new creative copy for prospects and current clients.
I like the functionality and the ability to create different looks with emails. Uploading contacts is easy and I am also using the auto responder.
The cost - mail chimp is free and I’m unfortunately considering switching. As a small business looming at ways to reduce expenses is important.
I feel like people no longer want long emails so moving to a short blog like set up is best with clickable links.
I like how easy it is to upload contacts, segment lists and customize the fields that are connected to each contact. The system is very simple and logical in it's use, and easy for new users to learn.
Uploading separate lists have a tendency to combine when there are duplicates between list sets, and when one list is deleted the duplicate is also deleted from the second list (whether you want it to be or not). Multiple users are only available when paid for and set up in a higher-level subscription which can become pricey very quickly in comparison to the base price per subscriber.
Our old online communications system was sunsetting, and we needed to find a new (and hopefully less expensive!) option for our email communications. iContact has allowed for that simply and effectively-- and at a substantially smaller cost than our previous system!
Loved the statistics and ease of use, once I got use to it and pretty easy to navigate. Lots of templates to use and I know there were lots of things we could do if we had more time to work with it but not enough staff to do it.
Price was too much once we surpassed 2500 clients and for our small bookstore, it just became unafforable for the amount of use we got from it.
We need to email to the masses at low cost and get statics that are trackable quickly. This did support that and we did have a good open rate of 25-40% usually, which was good for us.
Low price, non-profit discount, decent templates, and access to full archive of sent messages, draft, and data
No mobile interface, low-quality HTML editing experience, and miserable pre-send experience of flagging existence of errors without directing user to specific error or assisting in any resolution.
Low-cost broad outreach to membership