GetResponse Reviews & Product Details
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free, Paid Plans, and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing starts from $13.30/month for 1,000 contacts if you choose a 2-year contract and increases to $19/month if you want to pay monthly. The price also increases depending on the number of subscribers you want to accommodate, from 1,000 subscribers to 100,000 subscribers.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
Pricing starts at $41.30/month for 1,000 contacts (2-year contract) and up to $59/month for 1,000 subscribers for a monthly contract.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
The pricing starts at $83.30/month for 1,000 subscribers (2-year contract) and goes up to $119/ month for 1,000 subscribers if you’re paying monthly. It can get quite pricy if you climb up to 100,000 subscribers, as you’ll be paying $700/month.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
I like best on GetResponse are Autoresponders, Email marketing, Conversion funnel, Landing page, Email lists, and tracking APIs.
Billing is too high to give you full access to all the system method.
I solve tracking emails to get high traffic to my product page on the network.
The fact that I was allowed to start with the free plan to get feel GetResponse is awesome. I am highly impressed with the general user interface. Issues with building landing pages are over.
GetResponse is an awesome email marketing tool. I noticed that the price is a bit steep comparatively. GetResponse needs to improve on its resolution time cut down on the waiting time.
The introduction of GetResponse to my business has turned my marketing drive around as I am now able to keep effective and personal tabs on my customers. GetResponse has also brought my marketing budget down by 47%
There are a lot of customizable options for building an opt-in list online. If you don't want to create an entire website, you may try an email autoresponder. By using GetResponse, we just need to change the content of the template and send it out instantly. We can engage our subscribers by updating new content on our email template. GetResponse software editor is easy to manage all marketing tasks with full security. We can also find training guides videos to run a successful campaign.
No issue was found in GetResponse email software. It is easy to import email lists and create professional email templates for business.
I have been using GetResponse software for 2 years, and I love it. It’s incredibly versatile and user friendly. The amount of options we have available at a relatively low cost is incredible. I really like that I can completely customize my opt in forms to be any size or design you want. It helps me brand my site and stay consistent with its design. It’s also easy to create landing pages, which look great and are simple to format. I can upload my existing emails as templates. Then, I can simply alter the content of each one and send them out in a snap. I also love how their software has so many tools integrated into it.
Their customer service rocks! When I hit chat, a live person is assists immediately!
More information explaining how to navigate their features would be helpful
Love that it has multiple features to save and send letters out to your contacts
GetResponse has been so easy to use. With creating email templates, and easy plug and play formats it's made running the business super easy. Whenever I have any issues, the customer support team is amazingly helpful and walks me through step by step to assist!
When I changed account plans it deactivated my automation and I was not aware until months later. I have since had it fixed
Automating emails for easy delivery!
I love the conversion funnels, webinar hosting, and web pages it's a great addition and Customer support is great to
Split testing functionality is limited to subject lines and content — it would be good if you could test using sender and send time as well
I haven't had the chance to solve problems yet still growing and learning I have a small bus still trying to grow
Get Response is straightforward to use even for someone new to email marketing.
I've not found any downsides to using Get Response
I'm building a responsive email list with Get Response. I also keep in touch with my team members using it daily.
The UI and UX of the website are simple and easy to use. There are multiple ways that we can achieve the same result. It's convenient and the best part is the Customer Success team is great. They are able to answer all questions in a jiffy The knowledge base of Getresponse is extensive as well
When we are using uploading contacts from one another tool to Get Response, it does not tell us which contacts got rejected. So this is something that has to be done manually, where we have to download the list of contacts that got accepted, compare it with the original list, and then figure out the ones that got rejected. This is a feature that should be directly available
The problem we are solving is handling the Inbound Automation for our company. The best benefit is that you the feature of sending the emails at the best time that the recipient would read. Helps in improving open rates and click-through rates.
The thing that I like best about GetResponse is that they provide a lot of the tools that most beginner marketers are looking for. This allows for me, someone who's used GetResponse for some time now, to effectively teach others how to use it and they can start building out their marketing materials quickly.
I will say that I wish GetResponse would have kept up with the trends a little quicker in the past, but the nice thing is that they are doing more of that lately so that's a plus.
The biggest thing I'm using GetResponse for right now is email marketing in line with my online business. It allows me to be able to keep in contact with my leads and continue to provide value to my audience without having to use a bunch of different tools to do so. The biggest benefit of GetResponse is that they are a well-known provider so my emails get delivered more often than not, and they don't land in spam as much as other programs have (from my experience).
The fact you can easily start without any tech skills then you are sure to deliver the email and also always have good automations. I suggest yout o stay away to freemium and start with the "email" plan to have all you need with the best deliverability, and easy to use. I also like the fact i can tell to my wife how to do tasks cause is easy and well translated
The only " i would like" is add subscribers to the basic plan
The email delivery knowing who has opened,clicked without any doubt I have the automationi like to help customer journey
The best part was the website builder and its marketing automation. Marketing automation makes the experience seamless and helps in the growth of business without much effort. You can create the website according to your need without involving any external help. The flexibility that these provide is awesome. Email marketing saves a lot of time and makes things easier automation.
I face some difficulties while creating a landing page but after spending some time I was pretty comfortable with the product and its features. But this problem is nothing as compared to its other useful feature so overall it's best.
Creating landing page, email marketing, Automating marketing work. Website creation without any external help.
The automated email response & landing pages are easy to create. Very intuitive.
The process of managing Unconfirmed emails.
Bulk Email communications have become easier
Its very easy to use and I liked the landing page as well it was easy to create one on Get response, and email marketing is really very helpfulAnd the best part I liked is the 24 hrs support team .. They are really good guys helping us whenenevr we need them.. and they are pretty quick as well when the help is needed... I would like to personally thank your entire team
As of now nothing Everything in Getresponse is up to the mark.. As such I have been using Get respinse for some time.. I have not faced any issues and even if I might have they have been resolved very fats by the support team
I didn't had a landing page, and Getresponse gave me the facility to do one.Also, the Creating list and sending messages to all has become very easy... NOw my next challnege is to add a external list or excel file in the list by creating a new list .. I wil lsurely take help of teh support team for teh same
Getresponse doesn't pay me for what I write here and if Getresponse paid me, I wouldn't write anything other than what I'm writing here. If you are an entrepreneur, please read my experience and you will understand why Getresponse SaaS is the best value for money professional program available in 2021. The bottom line in a nutshell 1) Fast interface. In contrast, ActiveCampaign is very slow. 2) support: 24/7 chat support + eMail support. Instant chat support, never have to wait. eMail support solves problems in Getresponse software in a short time. In contrast, there is no chat support in ActiveCampaign, only rarely and no help from ActiveCampaign. In fact, ActiveCampaign does not even reply to emails. 3) Price: the best value for money software is Getresponse 2021. It is much better than ActiveCampaign. It does much more than Sendinblue or Mailchimp. I have worked with both of them, so I have experience. Sendinblue does not respond to emails, Mailchimp also does not respond to emails and Mailchimp is very expensive. 4) The ActiveCampaign landing page builder does not have a webshop, Getresponse does. Yes, it's only a small webshop, but here it is and works fine through Stripe perfectly. 5) Sales funnel, webinar. Multiple languages all in Getresponse. The eMail footer too, so if you're an entrepreneur outside the US, this is a small thing for you, but it might be important for you. 6) Chat: a very good solution in Getresponse. 7) Forms: the ActiveCampaign forms are ugly. Getresponse's forms are beautiful and everything Getresponse's forms do.
As I have tested 5 other programs for two years in addition to Getresponse, I know that this is the best one at the moment. So any bugs that are in the Getresponse program will be fixed. I am not blind, there are bugs everywhere, but it is not a priority. There is nothing that I don't like about the Getresponse program at the moment.
Most important: 24/7 chat support! The best in Getresponse: 1.) eMail marketing 2.) webshop 3.) credit card payment
GetResponse offers simple, easy-to-use tools for creating, scheduling, and sending emails. In addition, they offer other essential marketing tools, such as landing pages. This means you can do almost everything you need to market your business online from one place, rather than having to try to integrate a ton of different tools. It's a one-stop shop of sorts.
My only complaint about GetResponse is that if you are juggling multiple email lists, it is easy to accidentally send an email to the wrong list if you forget to select from the dropdown. The dropdown menu is not as obvious as it should be.
With GetResponse, I have my email lists and funnels all in one place. As a result, it is easier to manage them, as opposed to one program for my sales/leads funnel and a separate one for my list. This simplicity as well as the affordability, makes me like GetResponse better than other providers.