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Cognism
4.6
(576)
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Cognism Reviews & Product Details

Cognism Overview
What is Cognism?

Cognism is a premium B2B sales intelligence platform for global contact data and compliance management. Gain mobile no's and intent data. Save 50% of prospecting time and create more sales pipeline.

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Cognism Product Details
Segment
Mid Market
Enterprise
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Chat, Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Cognism Features
API Access
Account Management
Activity Dashboard
CRM Integration
Competitive Analysis
Contact Management
Cross-Selling Opportunities
Customer Data Platform
Customer Segmentation
Customizable Reports
Data Enrichment
Data Import/Export
Email Tracking
Lead Nurturing
Lead Scoring
Market Intelligence
Mobile Access
Opportunity Management
Pipeline Management
Predictive Analytics
Quote Management
Real-Time Analytics
Sales Alerts
Sales Coaching
Sales Forecasting
Sales Performance Metrics
Social Media Integration
Territory Management
Third-party Integrations
Workflow Automation
Cognism Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 02, 2024
Cognism Logo
576 Cognism Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 02, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Product and Sevice"
What do you like best about Cognism?

For me it's the customer service. There are other tools on the market which do a similar job but we're lucky to deal with a really strong Cust Success team. Alice who is our account manager has been excellent

What do you dislike about Cognism?

There's nothing massive that I'd highlight - like any tech platform there's the occassional glitch but always ironed out rapidly

What problems is Cognism solving and how is that benefiting you?

Really helps with building sales pipeline

Small Business (50 or fewer emp.)
Oct 17, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Prospecting Tool I've Used"
What do you like best about Cognism?

It has everything you need and nothing you don't. Alice and Kris have helped us dial in our marketing efforts saving us valuable time and money. It automates what you need automated and still allows for a personal touch. Between the product and the human support, it's hard to find anything better.

What do you dislike about Cognism?

Nothing yet. So far it has been producing great leads that nicely supplement our manual efforts, making us much more efficient as a team.

What problems is Cognism solving and how is that benefiting you?

Cognism is getting us and our messaging in front of the right people while saving us time. We are getting leads and meetings and the email delivery rate is much higher than other platforms we've used in the past. The team behind Cognism really helps us get the most out of it and helps us adjust as needed.

Mid Market (51-1000 emp.)
Feb 11, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform for lead development and data maintenance "
What do you like best about Cognism?

Cognism is a great platform for top-of-funnel lead identification and development, as well validation of our existing database. The team has been extremely consultative and has actually delivered on their feature enhancement promises and timelines.

What do you dislike about Cognism?

Initial feature set left a little to be desired but the product has grown more than expected in the time we have been a customer.

What problems is Cognism solving and how is that benefiting you?

Top-of-funnel lead development, prospect data, and database maintenance.

Small Business (50 or fewer emp.)
Feb 10, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Global contact coverage"
What do you like best about Cognism?

The depth and breadth of coverage. The privacy impact assessments that underpin Cognism's best practice approach to procuring and managing contact data. The accuracy of contacts. The customer service. Kris rocks.

What do you dislike about Cognism?

Different UIs for refreshing contacts versus finding new ones.

What problems is Cognism solving and how is that benefiting you?

Keeping our contact data up to date, part of GDPR best practice Finding individuals in specialised roles on a global basis

Mid Market (51-1000 emp.)
Jan 31, 2024
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Cognism is 8.75/10"
What do you like best about Cognism?

Very easy and intuitive filtering options

What do you dislike about Cognism?

The data from the Finnish market is not the best which is understandable since it is so small market.

What problems is Cognism solving and how is that benefiting you?

Removing manual tasks and reducing the time spent in prospecting

Mid Market (51-1000 emp.)
Jan 26, 2024
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great software to use for importing data"
What do you like best about Cognism?

It's capability to importy data from SalesNavigator to other systems

What do you dislike about Cognism?

I do not have anything to add here because I only use Cognism to import data.

What problems is Cognism solving and how is that benefiting you?

I do not have to manually import data from one system to another. Cognism does it for me.

Enterprise (> 1000 emp.)
Dec 06, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Cognism has really helped with research"
What do you like best about Cognism?

It has lots of features & tools to help with research, which has aided my role a lot.

What do you dislike about Cognism?

I don't really have any to add, as it does what I need it to

What problems is Cognism solving and how is that benefiting you?

Helping to find better data

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Fantastic Lead Generation Tool!"
What do you like best about Cognism?

Over the last three years, Cognism has served as a consistent lead-generation tool for our sales team. The support and service offered by Cognism are fantastic, with the team consistently delivering training on new functionalities and helping us optimise platform usage to guarantee a return on investment.

What do you dislike about Cognism?

There is nothing I dislike about Cognism.

What problems is Cognism solving and how is that benefiting you?

Cognism has served as a consistent lead-generation tool for our sales team.

Mid Market (51-1000 emp.)
Oct 31, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Simple"
What do you like best about Cognism?

It's incredibly self explanitory. You can filter as much as much or little as you like to create your lists. The ability to get accurate mobile phones numbers is a god send, and the integration with salesforce makes life easy as it reduces duplication. The email campaigns are great too.

What do you dislike about Cognism?

It would be useful if there was an intuition begind your searches. i.e. you tell Cognism your role/product, and ideally the type of people you would like to speak to, AI could then create the list based on your input. This would take away the need to input filters which could actually restrict some people you want to see.

What problems is Cognism solving and how is that benefiting you?

It's providing us with mobile numbers for decision makers.

Enterprise (> 1000 emp.)
Oct 25, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Relevant and Trusted"
What do you like best about Cognism?

Cognism helps to get data easily and correctly and i got more knowledge from this platform about software

What do you dislike about Cognism?

Its actually more comfortable source but some times delay occurring otherwise best choice

What problems is Cognism solving and how is that benefiting you?

All the sales related things

Mid Market (51-1000 emp.)
Oct 18, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Software for B2B reachout"
What do you like best about Cognism?

Easy Interface. Extremely easy to navigate.

What do you dislike about Cognism?

Sometimes the data doesn't match up hence resulting in incorrect emails.

What problems is Cognism solving and how is that benefiting you?

Reaching out to the right prospects.

Enterprise (> 1000 emp.)
Oct 18, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Prospecting"
What do you like best about Cognism?

Very good for prospecting & finding emails

What do you dislike about Cognism?

Could be updated more often - sometimes contacts are not updated

What problems is Cognism solving and how is that benefiting you?

It helped me finding alternative contacts

Mid Market (51-1000 emp.)
Oct 10, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Cognism is a powerful tool for prospecting."
What do you like best about Cognism?

Having access to constantly updating data makes life at work easier for me, more so the Cognism Chrome Plug-in means being able to get up to date phone numbers for stale accounts, which is invaluable for my line of work.

What do you dislike about Cognism?

Not a downside per say but I have found that some numbers need updating. With this said, it is quick and easy to notify Cognism about this and have any old numbers updated.

What problems is Cognism solving and how is that benefiting you?

Cognism allows me to have access to a constantly updating database of contacts which I can use to prospect for leads.

Mid Market (51-1000 emp.)
Aug 20, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool for prospecting"
What do you like best about Cognism?

Prospecting using Cognisem offers numerous benefits for businesses seeking to optimize their sales and marketing strategies. Firstly, Cognisem's advanced AI algorithms enable precise targeting, allowing companies to identify and engage with potential customers who are most likely to convert. This targeted approach saves time and resources, ensuring efficient lead generation. Additionally, Cognisem's data-driven insights provide invaluable market intelligence, helping businesses gain a deeper understanding of their audience's preferences and behavior. This knowledge empowers organizations to tailor their messaging and offerings, increasing customer satisfaction and loyalty. Overall, Cognisem's prospecting capabilities drive revenue growth by streamlining the sales process and maximizing conversion rates.

What do you dislike about Cognism?

One potential downside of prospecting using Cognisem is the reliance on technology. While AI algorithms can provide valuable insights, there is always a risk of inaccuracies or limitations, potentially leading to missed opportunities or misguided targeting strategies if not carefully monitored and adjusted.

What problems is Cognism solving and how is that benefiting you?

Cognism is solving several problems in the sales and marketing domain. Firstly, it addresses the challenge of inefficient prospecting by leveraging AI algorithms to identify and target potential customers with higher accuracy, saving time and resources. Cognism also provides valuable market intelligence, enabling businesses to understand their audience better and tailor their strategies accordingly. This leads to improved customer engagement, higher conversion rates, and increased revenue. Additionally, Cognism streamlines the sales process by automating repetitive tasks, freeing up sales teams to focus on building relationships and closing deals. These benefits enhance overall business performance and growth potential.

Mid Market (51-1000 emp.)
Jul 20, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great solution"
What do you like best about Cognism?

Has so much data and i like the platform itself and search feature

What do you dislike about Cognism?

I honeslty like most things about cognism but it would be good maybe to have buyer intent on the plug in

What problems is Cognism solving and how is that benefiting you?

Not getting enough pick ups due to old data and the same data provider being used for ages

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