Act! background blur
Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9
(434)
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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
Act! Categories on Findstack
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What Act! is best for?
How does Act! compare to folk?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 15, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Oct 29, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keeping track where memory fails"
What do you like best about Act!?

ACT keeps my business tidy if I allow it to. As long as I make quick notes on the way out of a business meeting, I have those notes forever to recall or to pass along to associates - forever. The back ups and ease of reporting is phenomenal! Adding companies and contacts is simplistic.

What do you dislike about Act!?

I have yet to get more people in my company to sign on so that we are all sharing information the same way. Some are simply pencil and paper and will never change.

What problems is Act! solving and how is that benefiting you?

Keeping up with contacts who move about in large companies as they are no longer desk-bound. I can catch them on the fly.

Mid Market (51-1000 emp.)
Oct 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I use ACT everyday, I don't know what I would do without it. "
What do you like best about Act!?

I like how it allows me to add everything I need in my customers file with more options than I knew about. Its so easy to use.

What do you dislike about Act!?

There's nothing i dislike. It is great for what I need it for. For my postion not all of ACT options do I use. Great for what I need it for

What problems is Act! solving and how is that benefiting you?

Benefits would be that all customer info is all in there i don't need extra folders to keep their info in. ACT allows me to keep it all together

Mid Market (51-1000 emp.)
Oct 25, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Long time Act user"
What do you like best about Act!?

It is simple to use and manage contacts. Lists can be imported and managed for group or individual contact.

What do you dislike about Act!?

Though Act is able to import standard .csv files, it does not export easily.

What problems is Act! solving and how is that benefiting you?

I have used act for 10 years. I use it to manage my sales pipeline, then follow up contacts with existing customers.

Small Business (50 or fewer emp.)
Oct 23, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best CRM "
What do you like best about Act!?

I love that all my clients are in 1 customizable CRM program.

What do you dislike about Act!?

There is nothing that I dislike - Nothing at all.

What problems is Act! solving and how is that benefiting you?

This is great way to track sales and products!!

Mid Market (51-1000 emp.)
Oct 23, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User Friendly, easy to access areas. "
What do you like best about Act!?

Now that our database has been finally set up correctly to work for us. We can now get more use of the of data that has been input. The negative was our issue not ACT! we were lacking in knowledge of creating our database. It holds plenty of data and gives us options to tailor the database to our benefits. There is plenty more for us to learn and use we are only use a very small section of the system.

What do you dislike about Act!?

It has taken sometime to understand how to design and set up. User friendly instructions would be good for the less IT lit person. Our IT set up was somewhat cumbersome as each computer holds the database and not the server. Not sure if that's our IT issue or this is how ACT works.

What problems is Act! solving and how is that benefiting you?

Great to add data and hold data for our company, it has given us more flexibility to create tabs that work for each department. Our training department and recruitment departments use the database constantly to ensure they are up to date.

Small Business (50 or fewer emp.)
Sep 04, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Act! Review"
What do you like best about Act!?

The Customer Service is exceptional. I highly recommend the Ultimate Support Plan. The technicians respond immediately and are very pleasant and helpful. You actually feel like you are speaking to person who is interested in solving your problem instead of a person reading from a script.Once you get a feel for your way around the site, customization is fairly simple.

What do you dislike about Act!?

I had some trouble in the beginning setting everything up, but again, the tech support was amazing. i wouldn't call it a dislike. I had some problems in the beginning with creating merge fields in templates, but was able to sort it out using the tech support.

What problems is Act! solving and how is that benefiting you?

Mail Merge is amazing, as well as being able to create documents, notes, etc. withing the contacts. Makes communication and record keeping SO much easier. I am a relatively new user, but I'm excited to find out all the ways we can use Act!

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I use ACT software for my recruiting database."
What do you like best about Act!?

I like having the ability to customize the database so that I can use it exactly how it best works for my business.

What do you dislike about Act!?

I use the ACT Cloud and I have had some technical difficulties.

What problems is Act! solving and how is that benefiting you?

I am able to use it for candidate database, client database, as well as job database.

Small Business (50 or fewer emp.)
Jul 13, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I have used ACT! for 20 years or so. It is the only CRM for me."
What do you like best about Act!?

ACT! remembers all calls and emails and allows me to interact with clients as if they are my only contact.

What do you dislike about Act!?

Nothing. It's all good!!!!!!!!!!!!!!!!!!!!!!!!!!!

What problems is Act! solving and how is that benefiting you?

ACT! enables me to close opportunities and track all my interactions.

Small Business (50 or fewer emp.)
Jul 10, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Our team uses ACT a lot!"
What do you like best about Act!?

ACT is easy to create new fields and drop downs so we can sort and find things simply.

What do you dislike about Act!?

I dislike the update speed. If more than one person is working in it, you have to refresh in order to see any changes.

What problems is Act! solving and how is that benefiting you?

ACT helps us connect our teams in both offices. I can put notes in a company and so can other team members so, we know who touch based last and so on.

Small Business (50 or fewer emp.)
Jun 14, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A Great CRM"
What do you like best about Act!?

ACT allows me to record activities, encourage me to make calls and send follow up emails and stay in touch. It also allows me to sort by a myriad of criteria to help me located or identify selected contacts..

What do you dislike about Act!?

ACT syncs badly with Outlook and that makes keeping my iPhone and iPad contact lists current. We have almost 18,000 contacts and some ACT search functions are slow.

What problems is Act! solving and how is that benefiting you?

Keeping in touch with referral sources and reminders to stay in touch with existing clients.

Small Business (50 or fewer emp.)
Jun 05, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great flexible software and reliable"
What do you like best about Act!?

I like the helpful courteous tech support especially act has become more complicated to install and to get in trouble with. Mostly in the morning, they're always there patiently making sure our lives and business are less stressful and organized than ever.

What do you dislike about Act!?

Swiftpage E-marketing as part of it seems obsolete.

What problems is Act! solving and how is that benefiting you?

Database, History and opportunities. In my life in sales, these functionalities are absolutely necessary.

Small Business (50 or fewer emp.)
May 17, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Exceptional Support Experience"
What do you like best about Act!?

I needed some assistance with ACT. The tech logged into my computer and fixed my issue and volunteered to update the version. A nice bonus for me. After more than 15 years using the program, I still think it is the best contact manager for my business.

What do you dislike about Act!?

I was happy that there was no part of the session that was a problem.

What problems is Act! solving and how is that benefiting you?

I use Act every day. I've used it since it was first released about 2003 in DOS!

Small Business (50 or fewer emp.)
Feb 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The Best Contact Management Program"
What do you like best about Act!?

Never feeling lost in working within Act with their awesome customer support. Love the lay out.

What do you dislike about Act!?

Updates sometimes can be extremely irritated, without knowing about them. Need to expand support to 24/7

What problems is Act! solving and how is that benefiting you?

Since I have multiple business, having separate data bases. Keeping me on target with appointments that are sometimes set 2-3 months out.

Small Business (50 or fewer emp.)
Feb 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Service - Knowledgeable with ACT and with Microsoft Windows and Office Integration"
What do you like best about Act!?

Jeff, the technician was very knowledgeable about the recent Windows-10 Update and the Office update. The issues were clearly identified, not only was the ACT problem solved, but it solved additional issues with other applications using Windows Services in Word

What do you dislike about Act!?

In this case, nothing. The service was more than spot on.

What problems is Act! solving and how is that benefiting you?

I use ACT as my CRM tool for my business. I also use the eMail marketing program that interacts directly with ACT and my website.

Small Business (50 or fewer emp.)
Jan 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Way to Keep Customer Records Straight"
What do you like best about Act!?

Endless customization options allow us to keep what we want and do away with what we do not. There is also a lot of support online for troubleshooting and/ or tutorials.

What do you dislike about Act!?

Editing multiple records at the same time can be done but it is a bit tricky.

What problems is Act! solving and how is that benefiting you?

Keeping customer records and notes straight. Entering order notes.

Small Business (50 or fewer emp.)
Jan 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"great product"
What do you like best about Act!?

Search the entire database for any word in my entire database, very useful indeed

What do you dislike about Act!?

"Notes" and "History" are on two separate tabs. , Very inconvenient for me. In older versions, they were together, much better

What problems is Act! solving and how is that benefiting you?

Keep track of all my conversations with the parents of my school and my vendors

Mid Market (51-1000 emp.)
Jan 23, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Swiftpage ACT is easy to use and provides one-click searches by company name or location"
What do you like best about Act!?

Setting up TASK for re-call customer reminders according to priority and timing for industries who have date-specific sales planning (according to customers' needs)

What do you dislike about Act!?

When using TASK, once a record is handled, it takes you back up to the top of the list instead of picking up where you left off....... Synchronization only happens up to the web for one user. It would be helpful (especially when one individual is using two computers that it synchonizes up to the web and back down to the remote PC's used by the individual.

What problems is Act! solving and how is that benefiting you?

It is far and away better than other CRM software that I've used over the years. The export function enables and easy print out of a field guide by company name and geography for quick reference.

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great customer database"
What do you like best about Act!?

I have one relatively easy to use repository for customer information. The reporting searches are relatively easy, as well.

What do you dislike about Act!?

It is difficult to change the layout if I want to add more fields to my main layout.

What problems is Act! solving and how is that benefiting you?

Ability to keep track or various customers. The benefits amount to knowing when they are up for annual reviews, or when they hit a milestone and must be contacted to insure IRS compliance.

Small Business (50 or fewer emp.)
Jan 19, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great interface with tons of tools"
What do you like best about Act!?

I like the search engine that can be used by simply searching with a phone number. This gives me the flexibility of looking someone up FAST!

What do you dislike about Act!?

I dislike the interface that is very outdated and feels like DOS. Needs to be brought ot the 21st century

What problems is Act! solving and how is that benefiting you?

Keeping track of all customer orders and stages of them. With the reminders popping directly in front of me this makes me do it right then. Being able to email right from a list of pre written emails really saves time.

Small Business (50 or fewer emp.)
Dec 16, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Act is the Best!!!"
What do you like best about Act!?

Being able to manipulate data in my Database. I love the way it integrates with the remote database on my laptop. I can be out doing sales calls on day. Keep all my notes and updates on my remote database. And then sync it to my main computer in the office. I use the exponencia auto-dialer and can make my calls using skype or majic jack. When on the road I have mounted my laptop in my car and can send them customized templated emails with pdf attached sales brouchures immediately using the hotspot on my phone about our meeting. That impresses a lot of clients. I can keep notes so I can have total recall of my last conversation with them. I can access their web page and their social media pages in tabs that make it very easy. And I can create limited custom fields and totally manipulate data in my database without programming. I can program in Access, but it's just not worth it because Act does is really easy. I've been using act since the beginning. I've looked at others, and keep up with the new web based browser systems, but none can offer the power of Act pro.

What do you dislike about Act!?

Used it from the beginning. Nothing!! Now Outlook on the other hand, is a pain. I've shut off the Outlook 2016 updates. I found I'd just get Act communicating well with outlook, and outlook would update it and mess everything all up. The only think I use outlook for is to send emails through act so I just stopped it from updating. That solved that problem.

What problems is Act! solving and how is that benefiting you?

All my sales contacts. I do all my marketing from ACT. I can manipulate the data in my database and set up very complex data pulls. I use the skype add it from exponencia that allows me to click a button and it auto dials a call. After the call, send a followup email, and the email and notes of the call are there forever. I keep abreast of the competition for act. Nothing comes close.

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