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Tailwind
CSS Framework for Rapid UI
4.3
(138)
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Tailwind Reviews & Product Details

Tailwind Overview
What is Tailwind?

Tailwind is a social media scheduling and analytics software that helps businesses create, schedule, and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, views hashtag suggestions and conduct website analytics via a unified platform.

Company Tailwind
Year founded 2012
Company size 11-50 employees
Headquarters Oklahoma City, Oklahoma, United States
Social Media
Tailwind Categories on Findstack
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What Tailwind is best for?
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What are the pros and cons of Tailwind?
Tailwind Product Details
Capabilities
AI
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Tailwind Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Tailwind Media
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Tailwind Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 05, 2024
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138 Tailwind Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Aug 13, 2021
 Source
Overall Rating:
4.0
RS
Riley S.
Freelance Writer
Share
"Tailwind Makes Scheduling Social Easy"
What do you like best about Tailwind?

Part of my job is scheduling social media posts (including Pinterest). I love being able to take 5 minutes out of my day to schedule a week's worth of posts so that I can focus on other aspects of work and save time.

What do you dislike about Tailwind?

Tailwind does have some bugs. I have had scheduled pins erased on me and issues with time stamps at time, but overall, I recommend the site

What problems is Tailwind solving and how is that benefiting you?

Tailwind is such a lifesaver. I primarily use it for scheduling Pinterest pins, however, it is also great for scheduling Instagram content as well

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
4.0
JS
Jennifer S.
Owner
Share
"Great way to create and schedule posts"
What do you like best about Tailwind?

Tailwind is easy to use and simple to navigate.

What do you dislike about Tailwind?

Sometimes it's hard to prioritize scheduling and make time to do it.

What problems is Tailwind solving and how is that benefiting you?

I've seen a lot of growth in my Pinterest Following

Small Business (50 or fewer emp.)
Dec 10, 2020
 Source
Overall Rating:
4.0
AB
Antoinette B.
Owner
Share
"Aesthetically pleasing instagram bio links"
What do you like best about Tailwind?

I love how it looks aesthetically pleasing to have the Instagram layout that you chose to be visible when someone clicks your link in the bio. I love that you get to have options of what you want your followers to be able to click on and be taken directly to it. I also like that you can see how many clicks people did on a particular post once you view tailwind on the computer.

What do you dislike about Tailwind?

I wish you could design it a little more to make it more on brand. It is pretty basic with the layout for the branding aspect. I don't like there are limited live Instagram posts available.

What problems is Tailwind solving and how is that benefiting you?

being able to have smart bio with links that get my followers to where I need to direct them. very easy one-stop shop.

Small Business (50 or fewer emp.)
Sep 10, 2020
 Source
Overall Rating:
4.0
Sophie B. avatar
Sophie B.
Senior Data Analyst
Share
"Constant and secure programming tool"
What do you like best about Tailwind?

This tool gives me the ability to save hashtags and be able to provide you with possible hashtags that match your title as you start writing, it is one of the only products I have used as it has excellent tutorials, Tailwind makes it very easy to collect and I queued snippets of content from the web to my Pinterest account. I use it mostly for Pinterest, I use it for Instagram as well, so switching between the two works fine for me.

What do you dislike about Tailwind?

Among the few details that I don't like, navigating between pages is a bit tricky. The version of the app on your phone is not that perfect. I don't like that I don't pull the information from the Rich Pin, plus it's still hard to find the posts I'd like to share.

What problems is Tailwind solving and how is that benefiting you?

It has helped me post content at the right time to ensure maximum engagement on my pins. It also helps interact with the tribes, which seem to be more effective than group meetings at the moment. Tailwind does the programming and distributes the content during the week and the month, and has helped me create dozens of accounts quickly.

Small Business (50 or fewer emp.)
Aug 08, 2020
 Source
Overall Rating:
4.0
Katherine C. avatar
Katherine C.
Business Data Analyst
Share
"Excellent all-in-one programming platform"
What do you like best about Tailwind?

It's an absolutely essential tool for any blogger in general, I love how easy it is to post to social media and re-queue a post from my library, I also love the emails they send out with tips on how to get more out of your account, allows me to schedule a month of pins in less than an hour and helps me connect with other Pinners in my niche, you can also post directly to your facebook page from tailwind, it is very easy to collect and queue content snippets from the web on my Pinterest account, I also love the ability to save hashtags and provide you with potential hashtags.

What do you dislike about Tailwind?

This platform offers me an excellent service, it has given me many good results, I do not have any negative comments towards this wonderful product.

What problems is Tailwind solving and how is that benefiting you?

I no longer have to spend hours and hours creating content, Tailwind saves an incredible amount of time by allowing people to schedule posts or pins in advance, it also helps to keep everything well organized, it also helps us a lot with the auto-post feature of Instagram, with this tool I have increased my productivity in a very significant way.

Small Business (50 or fewer emp.)
Jun 15, 2019
 Source
Overall Rating:
4.0
MK
Mas Bin K.
Graphic Designer
Share
"Set and Forget Reliable Post Scheduler for Pinterest and Instagram"
What do you like best about Tailwind?

Tailwind makes it so easy to collect and queue bits of content off the web to my Pinterest account. When you queue an image off any webpage using tailwind browser plugin it suggest you similar images which are impressively relevent to the one you posted, this helps you quickly find and queue similar content to your social accounts, in my case pinterest. Early i used to do this all manually and it would consume up so much time but with tailwind its much faster and much more efficient.

What do you dislike about Tailwind?

They have just about every feature you'll ever need to keep your social accounts active, got no complaints in regards to any feature just their pricing is a bit too high, if they could lower down their pricing by around 60% that would be perfect.

What problems is Tailwind solving and how is that benefiting you?

Pinning images using traditional pinterest bookmarklet is good if you are using pinterest for personal use but if you want to fully engage your pinterest audience then you need to try out tailwind, their scheduling feature has helped me post content at the right time to make sure there is maximum engagement on my pins.

Small Business (50 or fewer emp.)
Dec 07, 2018
 Source
Overall Rating:
4.0
VH
Veronika H.
Vertriebsinnendienst
Share
"It's easy to use"
What do you like best about Tailwind?

Not provided

What do you dislike about Tailwind?

Not provided

What problems is Tailwind solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Sep 19, 2017
 Source
Overall Rating:
4.0
JJ
Jacob J.
Owner
Share
"Tailwind works for the most part."
What do you like best about Tailwind?

Pinterest has an annoying feature where you cannot upload more than one picture at once. Tailwind is a solution to that. I have used it multiple times for mass uploading pictures to Pinterest and I have not had any issues, at least after I figured out what I was doing.

What do you dislike about Tailwind?

Personally I do not find it to be very user-friendly. I am fairly tech-savvy and even I struggled a little bit to get going. I'm sure they may offer tutorials or there may be some youtube tutorials but I decided to jump right in and see what I could do.

What problems is Tailwind solving and how is that benefiting you?

Until Pinterest changes their ways and decides to add a mass-upload option, then I plan on still utilizing Tailwind for those needs.

Small Business (50 or fewer emp.)
Jul 14, 2016
 Source
Overall Rating:
4.0
CD
Cassie D.
Marketing Coordinator
Share
"Pinterest scheduling made easy"
What do you like best about Tailwind?

Ahhh Pinterest. Our favourite long lead channel for clients with an aesthetically pleasing and visual product. Tailwind is the solution we could find for scheduling pins for clients, and being able to see at a glance that we were getting an even spread across all boards. Images are uploaded to the dashboard, assigned a caption, and assigned to the board of your choosing. Scheduling the pins for an optimal time and reviewing to ensure that they are achieving targets is easy with the aid of Tailwind. Also, the fact that the software is free goes a long long way.

What do you dislike about Tailwind?

Captions and links to sites had a tendency to awry. There's little point in pinning something a board if it doesn't direct back to your site or the page it's attributed to. It's time consuming to have to go in and manually edit the links once they've been pinned, and can almost cancel out the efficiency of the scheduling feature. Also, while the Chrome extension may be useful to some, rarely do we need to pin "on the fly" and it's rather burdensome instead of helpful, Edit: After chats with the Tailwind team, there's a distinct possibility that the linking feature simply eluded me at the time and did in fact exist.

What problems is Tailwind solving and how is that benefiting you?

This is a useful work around for the inability to schedule pins within app/software. As mentioned, it's beneficial to see the spread of the pins to board ratio, but the inability to confirm links is an important feature - perhaps a paid model is required?

Small Business (50 or fewer emp.)
Feb 19, 2022
 Source
Overall Rating:
3.5
Craige H. avatar
Craige H.
Mindset & Accountability Coach
Share
"Solid option for instagram and Pinterest"
What do you like best about Tailwind?

Tailwind create and also the ease of use of the platform. It's easy to upload and optimize pins or posts in bulk. Also the platform is established and quite reliable

What do you dislike about Tailwind?

Pricing plans - they've raised the prices recently which from a business standpoint is understandable but doesn't suit many small businesses anymore especially when there is so much Pinterest and Instagram approved that offer similar features for a lot less

What problems is Tailwind solving and how is that benefiting you?

Automating the Posting to pins to multiple boards, statistics on board health, more clicks to pins due to higher consistency on the platform and a better workflow.

Small Business (50 or fewer emp.)
Jan 05, 2022
 Source
Overall Rating:
3.5
Karrie B. avatar
Karrie B.
Fractional Coo | Burnout Consultant
Share
"Easy social scheduler"
What do you like best about Tailwind?

I like that not only can I time my social media posts but I can also see my the display of the feed that will be displayed on IG. Easy to use and you can store lists of # for different types of posts. Smart bio link is very helpful to drive traffic off the platform.

What do you dislike about Tailwind?

Seems like you frequently need to re-link the accounts and relink to FB and IG and it takes multiple times as I always seem to get a few errors before it will actually connect.

What problems is Tailwind solving and how is that benefiting you?

Pre-scheduling of post so that it can be done all at once vs having to go and do it each day. Saves lots of time and effort. You can also recycle posts of the graphics if needed/wanted for later dates once it is uploaded into the system.

Small Business (50 or fewer emp.)
Sep 12, 2019
 Source
Overall Rating:
3.5
Lara B. avatar
Lara B.
Certified Life Coach
Share
"It promises more than it does "
What do you like best about Tailwind?

The fact that it post automatically for me. Plann, preview, Unum, I have tried them all but one of them allow you to post automatically. Tailwind does.

What do you dislike about Tailwind?

The fact that (and tailwind falsely advertises the opposite) when you post automatically, Instagram reduces your visibility to your follower. You only have visibility to 7% of your followers and you post through tailwind it goes lower than that. The timings they calculate for posting are always wrong - it feels like they always take the timings with the least engagament.

What problems is Tailwind solving and how is that benefiting you?

It helps me to organise my Instagram better but as I said before I was looking for something to post automatically without compromising my engagement.

Small Business (50 or fewer emp.)
Mar 20, 2019
 Source
Overall Rating:
3.5
AI
Anna I.
Communications Coordinator
Share
"A Helpful App"
What do you like best about Tailwind?

I love how easy it is to schedule pins and manage content delivery.

What do you dislike about Tailwind?

The analytics are a bit sparse and you can’t look too far back, so you have to keep weekly records to get a big picture perspective.

What problems is Tailwind solving and how is that benefiting you?

We’re using it to manage our Pinterest account. It really helps with bulk promotion and content distribution.

Small Business (50 or fewer emp.)
Dec 29, 2017
 Source
Overall Rating:
3.5
Samantha L. avatar
Samantha L.
Owner
Share
"Great for managing Pinterest as a business tool"
What do you like best about Tailwind?

Pinterest can be difficult to utilize for a business since it's completely different from other social media platforms. Since I'm still in the learning phases of figuring out how to target my ideal client through Pinterest, Tailwind is such a huge help to me for making sure that I'm heading in the right direction.

What do you dislike about Tailwind?

T dashboard page gives you suggestions for how to improve your Pinterest account, but I wish there was an option to dismiss suggestions. I typically take their advice, but certain suggestions (ie: inviting collaborators) don't work for me and I don't like having the pop up still on my dashboard suggesting I do that. Definitely a small complaint, but it's really the only thing bothers me so far.

What problems is Tailwind solving and how is that benefiting you?

I'm consistently taking webinars, reading blogs and finding tips for Pinterest strategies. It's a very different approach than how you would use Instagram, Facebook, Twitter or Snapchat for a business, so I'm very much still in the learning process. Tailwind is helping me track what content is resonating with potential clients.

Small Business (50 or fewer emp.)
Oct 26, 2017
 Source
Overall Rating:
3.5
Aleia W. avatar
Aleia W.
Growth Marketing Manager
Share
"Great for sharing alll the pins."
What do you like best about Tailwind?

Ease of use, install the plugin and your done.

What do you dislike about Tailwind?

That you have to pay for a year to get unlimited pins. Only 1/5 of the suggested pins are relevant to what I post.

What problems is Tailwind solving and how is that benefiting you?

Getting traffic to my blog via Pinterest.

Mid Market (51-1000 emp.)
Mar 30, 2017
 Source
Overall Rating:
3.5
AS
Abigail S.
Social Media Marketer
Share
"Set it and forget it Pinterest"
What do you like best about Tailwind?

With the Pinterest scheduling feature, you don't have to spend all day pinning live. Analytics are a bit more robust than what you see from Pinterest's native dashboard. Love in the scheduler that you can shuffle your scheduled pins. We often pin images from a blog post to multiple boards and this allows us to not have identical pins going out in a row.

What do you dislike about Tailwind?

Analytics could be a bit more robust and wish the dashboard was more customizable.

What problems is Tailwind solving and how is that benefiting you?

Saves time by allowing us to schedule pins.

Small Business (50 or fewer emp.)
May 28, 2016
 Source
Overall Rating:
3.5
MS
Mia S.
Founder
Share
"It a great way to handle Pinterest Marketing"
What do you like best about Tailwind?

I'll admit the interface confused me the first time I used it because there should be a simple tutorial built into the app. So you kinda have to just figure out things a little bit and then its great. I added Tailwind because of Hootsuite and its perfect.

What do you dislike about Tailwind?

No user tutorial at first sign on so then you are stuck playing with it to get a hang of the controls

What problems is Tailwind solving and how is that benefiting you?

n/a

Small Business (50 or fewer emp.)
Nov 15, 2021
 Source
Overall Rating:
3.0
AW
Alaina W.
Blogger/Writer
Share
"Tailwind for Pinterest"
What do you like best about Tailwind?

I like how I can schedule pins days/weeks in advance.

What do you dislike about Tailwind?

I feel Tailwind Plus is too expensive, and I cannot schedule pins on my phone through the app.

What problems is Tailwind solving and how is that benefiting you?

I can improve my engagement and connect with more people.

Small Business (50 or fewer emp.)
Jan 07, 2018
 Source
Overall Rating:
3.0
MK
Miriam K.
Family Life Assistnt
Share
"Slow but Helpful"
What do you like best about Tailwind?

I am a big fan of the Chrome button that allows me to schedule, so that I can schedule something that I find while searching the web or from my email. That also allows me more easily to pin for my employer without having to logout of my own Pinterest account, since I work from my personal home computer. My new favorite feature is the ability to pin from Instagram. It's still in beta, so it is a little glitchy. But, it is a great possibility.

What do you dislike about Tailwind?

Tailwind seems to move slow. I often save it for the last thing on my to-do list because of that. I also find the interface cluttered and hard to navigate. It's possible that there isn't another product better, but if it were my decision, I might try something different for my team first. Like their ability to pin from Instagram, I wish they would create a way for you to more easily pin from a blog.

What problems is Tailwind solving and how is that benefiting you?

My team needs Pinterest to be able to schedule in advance. This allows us to schedule out ahead of time, which makes our presence on Pinterest stronger!

Small Business (50 or fewer emp.)
Nov 08, 2017
 Source
Overall Rating:
2.5
DR
Diana M. R.
Intern For Jewish Film Festival
Share
"Very Well Put Together"
What do you like best about Tailwind?

I really like Tailwind. It's fairly easy to use and understand.

What do you dislike about Tailwind?

I really feel the only drawback is the price. I would probably still be using it, but my small company can't justify the cost when Social Report will post to Pinterest as a part of my regular subscription.

What problems is Tailwind solving and how is that benefiting you?

I haven't really solved any problems because I had to switch providers.

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