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Semrush Logo
Semrush
4.5
(1,903)
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
Ask Questions about Semrush
What Semrush is best for?
How does Semrush compare to Serpstat?
What are the pros and cons of Semrush?
Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
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Semrush Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 04, 2024
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
Paco A. avatar
Paco A.
Grafico Pubblicitario
Share
"Very complete and feature-rich software"
What do you like best about Semrush?

excellent availability and fast, professional and detailed assistance.

What do you dislike about Semrush?

Data dissonance with direct measurement tools such as GA4 and/or your competitors.

What problems is Semrush solving and how is that benefiting you?

Support has confirmed and they are working to resolve some discrepancies in the data of several of your tools, specifically Keywords Overview and Tracking position but also Traffic Analytics probably

Small Business (50 or fewer emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
HV
Heylin Isayana V.
Founder
Share
"My faithful companion for my day to day in digital marketing!"
What do you like best about Semrush?

My journey with SEMrush has been extraordinary, and I'm excited to share my thoughts. ✨ As a digital marketer, I rely on SEMrush to navigate the ever-changing online landscape. This platform simplifies every aspect of my job, from keyword research to competitor analysis and performance tracking. When it comes to keyword research, SEMrush shines. It's like having a treasure map to discover high-value keywords that drive organic traffic to my website. In addition, the competitor analysis tool has proven to be invaluable. It gives me insights into my rivals' strategies, keeping me one step ahead in this competitive digital world. But that's not all. The site audit function is a real game changer. It's like having an SEO expert around the clock, making sure my website is in tip-top shape for the search engines. And backlink analysis is a breeze, identifying and securing high quality backlinks. Tracking keyword rankings and monitoring my website's performance over time is essential to my success. SEMrush goes beyond raw data by providing me with actionable information that gives me a competitive edge. Most impressive is SEMrush's commitment to constant improvement. With each update, it's clear that SEMrush is more than just a tool; it's a trusted partner in my digital marketing journey. I feel that SEMrush has become an integral part of my daily marketing routine. Its easy-to-use interface, extensive features, and excellent support make it a must-have tool. If you want to excel in the digital realm, SEMrush is your secret weapon. I wholeheartedly recommend it to other marketers. Thank you, SEMrush, for being my best digital marketing partner. 🧡

What do you dislike about Semrush?

I can only say that I love it, I am totally fascinated with everything SEMrush has to offer as it has proven to be an essential companion in my digital marketing journey. 🤩 I think one of the things it excels at is its comprehensive features such as keyword research, competitor analysis and performance tracking, which have streamlined my daily tasks considerably. While the price may be a bit steep for small businesses, it is well worth the investment for the information and benefits it provides. Learning to use it can take some time, but once you get the hang of it, SEMrush becomes an indispensable part of your marketing toolkit. Overall, SEMrush is a game-changer for digital marketers, providing the tools and knowledge needed to excel in the online landscape.

What problems is Semrush solving and how is that benefiting you?

SEMrush has proven to be a versatile solution for various digital marketing challenges, benefiting me in multiple ways. It streamlines keyword research, helping me discover high-impact keywords and improve the visibility of my content, which translates into increased organic traffic. Its competitor analysis tools allow me to adapt and optimize my strategies by knowing my rivals and maintaining a competitive edge. The site audit function acts as a virtual SEO consultant, ensuring the technical health of my website and improving search rankings and user experience. The backlink analysis helps me manage my link building efforts, improving my website's authority. SEMrush also helps me with content optimization and provides valuable information on keyword rankings and performance over time, allowing me to adjust my strategies and maintain sustained visibility in search results.

Small Business (50 or fewer emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
JL
Justin L.
Senior Seo Specialist
Share
"A Game-Changer for Online Business"
What do you like best about Semrush?

What I like best about SEMrush is its comprehensive and user-friendly local SEO listing tool. This tool simplifies the management of local business listings across various online directories and platforms, making it a breeze to ensure consistent and accurate business information across the web. With SEMrush's local SEO listing tool, you can easily update and monitor your business listings, improving your local search visibility and ultimately helping potential customers find your business with ease. It's a valuable feature for anyone looking to enhance their online presence and drive more local traffic to their website or physical location.

What do you dislike about Semrush?

One aspect of SEMrush that I find less than ideal is its pricing. While SEMrush offers a wealth of valuable tools and features for digital marketers, the cost of some of its subscription plans can be relatively high for smaller businesses and startups. It may not always be budget-friendly for those who are just beginning their online marketing journey and don't know how to take advantage of all the features.

What problems is Semrush solving and how is that benefiting you?

SEMrush solves the problems of keyword research, competitor analysis, and local SEO management, benefiting me by improving website visibility, outperforming competitors, and enhancing local search presence.

Small Business (50 or fewer emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
ER
Elias R.
Founder
Share
"Best platform for SEO and Social Media Management"
What do you like best about Semrush?

Love having a complete platform where I can do keyword research, backlink health checks and market research. For a small marketing team, it certainly helps strengthen our strategies by providing insightful data. As our team grows and our strategies need to be more ellaborate, Semrush has allowed us to make key decisions that have been impactful and we 've been very successful in our SEO efforts.

What do you dislike about Semrush?

I wouldn't say I dislike anything. Our team is very satisfied with what Semrush has to offer. It's been super useful and the platform is easy to use and navigate. I haven't encountered any inconveniences so far.

What problems is Semrush solving and how is that benefiting you?

We had a website that needed some redisign and SEO issues. Semrush helped us identify the issues we needed to solve, define link structure, improve our SEO efforts by implementing a blog and include keywords in our page copy to rank for words that are relevant to our industry (web development). Semrush has also helped us manage our social media as we use the tool to schedule posts which is super useful and saves us a ton of time.

Small Business (50 or fewer emp.)
Oct 14, 2023
 Source
Overall Rating:
5.0
Karen S. avatar
Karen S.
Founder
Share
"Great help...again!"
What do you like best about Semrush?

Time and again, Semrush customer support has quickly responded to our questions kept us working. They don't just send a link to an obscure page we have already not understood. They make sure they fully understand our questions and they demonstrate complete answers in our own account. I truly feel my team is supported.

What do you dislike about Semrush?

Initially, it feels expensive. Sometimes, the various features feel a little disconnected. It's highly complex but we have definintely seen Semrush's continuous improvement for the tools and the overall interface.

What problems is Semrush solving and how is that benefiting you?

Semrush provides a great, comprehensive digital tool for managing our clients' online presence. Each client has a different focus or priority, and Semrush lets us dial in just what we need.

Mid Market (51-1000 emp.)
Oct 12, 2023
 Source
Overall Rating:
5.0
Aubrey C. avatar
Aubrey C.
Cloud Marketing Specialist
Share
"Massive Insight that leads to Massive Improvements"
What do you like best about Semrush?

There are a lot of tools and bits of data to dive into with SEMrush if you like to get lost in the sauce. Additionally, they have ways to make these insights more digestible with easy-to-understand reports. many of their reports include action items that you can then take and begin to implement. A few more notes on what I love about SEMrush: SEMrush's Content Tools - I use these on a weekly basis because they make it so easy to develop SEO-optimised pieces. Setup is a Breeze - If you have the information handy (domains, socials, GA4, competitors, keywords) you could get the tools set up in a day or two easily. Their Customer Service - The team always provides thorough and detailed feedback to help you understand, identify, and remediate the issue.

What do you dislike about Semrush?

I wish there were more options to manipulate all of their data with filtering, time ranges, etc. so I could get more lost in the sauce. These may just be paid features that our team doesn't have. SEMrush also has a pretty steep learning curve. I took it and hit the ground running, picking everything apart because that's what I like to do with new tools. Some of my teammates have had a harder time because there is SO MUCH you can get into.

What problems is Semrush solving and how is that benefiting you?

The competitor intelligence is game-changing because, with a little work, you can compare keywords, tracking, and authority among multiple of your competitors at once. We also have been able to create better SEO-performing content with all of their content tools and really nail down our ranking strategy. With all these tools we have been able to see a positive trend in our organic traffic since we began implementing these changes.

Mid Market (51-1000 emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
Rehnuma K. avatar
Rehnuma K.
Technical Content Writer
Share
"Semrush is a great SEO tool that makes my work easier!"
What do you like best about Semrush?

Semrush saves hours of my effort because it allows to do intense competitive research, their traffic analytics, their content strategy, source of organic traffic, and most importantly-- the keyword gap. I almost everyday use its 'keyword magic tool' and it gives fine results always. Although very rarely, but I also use on-page features of semrush such as for site auditing, seo content template, and the on-page seo checker. I only want to say one thing that semrush is a package full of advanced seo and content management tool. None of my work can be accomplished with Semrush and its simple to use. There's no complicated feature that needs users to have expertize in SEO.

What do you dislike about Semrush?

Although, I use Semrush provided by our organization but I feel the pricing plans of Semrush is a bit high. Rest everything else is good to go!

What problems is Semrush solving and how is that benefiting you?

Semrush helps me to search top-ranking keywords, allow me to analyze a lot of competitor's websites, provides me reference article for my keywords, and more. Plus, I recreate a lot of competitors' SEO and content startegy based on the insights and suggestions Semrush provides. Therefore, we do not have to spend hours in doing all these practice manually. Instead, Semrush do all the research and provide me details in minutes or even seconds.

Small Business (50 or fewer emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
NS
Nate S.
Founder
Share
"Very Helpful"
What do you like best about Semrush?

Semrush is a grreat marketing tool and we are able to do a lot of our marketing work using it.

What do you dislike about Semrush?

The dashboard can be a bit tricky to navigate when first starting out but there are pletny of resources to help with that.

What problems is Semrush solving and how is that benefiting you?

We use it a lot to conduct keyword research

Small Business (50 or fewer emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
KH
Kaitlin H.
Founder
Share
"My Favorite SEO Software Out There"
What do you like best about Semrush?

I've used SEMrush for years at both small and mid-size companies and it indeed provides the best tools for the best values in terms of SEO tools. I have used others such as Moz, Ahrefs, and more and SEMrush always seems to beat them in features and pricing. I love they are constantly adding new features and for any issues I've had the customer support team has always gotten back to me promptly and with very detailed answers specific to my problems.

What do you dislike about Semrush?

Sometimes the UX can be redundant or things are not where you would most expect them to be. They could sometimes do better at drawing more attention to new product features. There have been occasions when new features roll out and there's no mention anywhere, you just stumble upon it.

What problems is Semrush solving and how is that benefiting you?

It offers a lot of different products within one software and there are a ton I don't even utilize. I love their new app store and how they are creating their own and working with third parties to offer even more options. They are expanding their AI offerings, which is very important in SEO and content marketing right now.

Mid Market (51-1000 emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
NS
Nelson S.
Founder
Share
"Great Tool"
What do you like best about Semrush?

The international SEO tool is great. It has helped our business a lot

What do you dislike about Semrush?

I dont think that I have seen many downsides, only complaint is that the reports tool could be more worked out.

What problems is Semrush solving and how is that benefiting you?

SEMrush is solving all SEO problems that I have encounteres

Small Business (50 or fewer emp.)
Sep 21, 2023
 Source
Overall Rating:
5.0
Shivam J. avatar
Shivam J.
Ppc Expert
Share
"Semrush is the ultimate digital marketing competitive analysis tool."
What do you like best about Semrush?

The best thing is that we can find every aspects of competitive analysis, take from keyword analysis, ads analysis, competitors strategy and all the competition available in the market

What do you dislike about Semrush?

Accuracy of the research is not even close to 80%. That is why you might take data of past and apply it in present.

What problems is Semrush solving and how is that benefiting you?

Semrush makes easy for the business to find the right way to target, thereby providing the stats of the conpetitors and relevant market study.

Small Business (50 or fewer emp.)
Sep 19, 2023
 Source
Overall Rating:
5.0
DS
Dan S.
Founder
Share
"Semrush makes SEO Simple"
What do you like best about Semrush?

Semrush allows me, an SEO novice, to confidently address issues within my business's website while also providing a ton of help, tips, and information that can be leveraged to engage in/elevate my content marketing. Everyone knows they need to be content marketing but it can be frustrating if you're wondering if your efforts are making a difference. Using Semsrush gives me the confidence that I'm not just shooting in the dark.

What do you dislike about Semrush?

When using the Semrush site audit tool, there are a number of different items to account for. Between "warnings" and "errors" and "issues". It's clear errors should be dealt with as first priority (or at least it is to me) but after that it just seems that fixing an "issue" can result in more "warnings" and it's hard to know how to prioritize those items. Almost seems intentionally confusing.

What problems is Semrush solving and how is that benefiting you?

Semrush is a bottomless margarita of content topic ideas. Beyond understanding how well my website is ranking etc, I love using semrush's content marketing tools. I'm trying to establish my recent startup as a thought leadership brand in a new industry. To do that requires a ton of authentic content. When the idea well is dry I can go to semrush and get a ton of topic ideas, blog title samples, and it even gives me information about the search volume, ranking difficulty, and trending status of certain topics

Small Business (50 or fewer emp.)
Sep 18, 2023
 Source
Overall Rating:
5.0
JC
Jason C.
Founder
Share
"Great Digital Insight into Your Own Website and Marketing as well as your Competitors"
What do you like best about Semrush?

Semrush shows were your are deficient and where you are excelling in your digital marketing efforts.

What do you dislike about Semrush?

Semrush is a little bit overwhelming at first.

What problems is Semrush solving and how is that benefiting you?

Semrush shows me where my keyword gaps are, how I rank in comparison to my competitors, and how my backlinks are doing and which should be disavowed.

Mid Market (51-1000 emp.)
Sep 15, 2023
 Source
Overall Rating:
5.0
ST
Saalim T.
Founder
Share
"Best tool for Content Marketing and keyboard research"
What do you like best about Semrush?

Best part of SEMRush is Its pinpoint accuracy in search volume data ensures you make informed decisions. From uncovering hidden gems to tracking trends, SEMrush empowers me perfect SEO strategy like no other. A must-have for digital marketers.

What do you dislike about Semrush?

There local search grid is not much accurate. In some Audit provide wrong position of keywords on map grid.

What problems is Semrush solving and how is that benefiting you?

Provide complete audit option to fix issues on website also provide ranking tracker to keep tap on every keywords ranking

Small Business (50 or fewer emp.)
Sep 14, 2023
 Source
Overall Rating:
5.0
JM
Jasmine M.
Product Manager At Ms Pride Odisha Feminine Products
Share
"Semrush: Ten on ten content marketing world"
What do you like best about Semrush?

There is always a sense of hurry while I work and the process of opening a new account in Semrush is so smooth that I was able to setup my account properly in a few seconds. The tons of features ranging from SEO to content marketing to many more is just commendable. I was easily able to find great keywords and also market the content on various platforms due to it.

What do you dislike about Semrush?

The learning curve of the platform is really steep, at the start phase of using Semrush which makes it difficult to learn at beginning. There are times when the real time data and the data output of Semrush is different.

What problems is Semrush solving and how is that benefiting you?

Semrush is probably one of the best platform for every marketing teams out there. The vast number of features and functions in it like the SEO tools which lets me find SEO friendly keywords for using in the webpage and enhance it, the content marketing tools which lets me share and market the content in the best manner, and a lot more. Overall it is one of the best social tool out there.

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