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Kartra
All-in-One Business Platform
3.9
(55)
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Kartra Reviews & Product Details

Kartra Overview
What is Kartra?

Kartra is a comprehensive platform that helps businesses expand and scale through simple features and toolsets that help automate key functions. The platform features a drag-and-drop builder with a wide selection of page templates to create professional sites without coding, and you can use Kartra’s robust sales funnel builder to automate your funnels. Member management is easier and the platform allows you design membership sites, host online courses, and run sales as well as marketing campaigns.

Company Genesis Digital, LLC
Year founded 2013
Company size 51-200 employees
Headquarters La Jolla, California, United States
Social Media
Kartra Categories on Findstack
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What Kartra is best for?
How does Kartra compare to HubSpot?
What are the pros and cons of Kartra?
Kartra Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Kartra Pros and Cons
Pros
  • Sales funnel builder and automation
  • Add in-video CTAs and opt-in forms
  • Email automation based on customer behaviour, email templates, and split testing
  • Organise your client database in lists and custom tags
Cons
  • No current white-label options
  • Bit of a learning curve
Kartra Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Kartra Media
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Kartra Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 04, 2024
Kartra Logo
55 Kartra Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Aug 31, 2022
 Source
Overall Rating:
3.5
LP
Lauren P.
Marketing Consultant
Share
"Everyone has a platform that they love"
What do you like best about Kartra?

Having everything in one place is so handy. I love that my membership, my affiliate, my products, and my cart are all on the same platform. Yes many all-in-ones do this, but I like the flow of kartra. i also like the built-in page builder. It is a time saver. I also love having the analytics right there.

What do you dislike about Kartra?

It took a minute to learn the order in which to create the components in a campaign. Having the product be the last thing you build seemed counterintuitive, but once I had the order in my head that actual building is very easy.

What problems is Kartra solving and how is that benefiting you?

Ease of use and having everything in one place. It has also saved me time and money managing (and paying for) multiple platforms to run my business.

Small Business (50 or fewer emp.)
Apr 09, 2020
 Source
Overall Rating:
3.5
FF
Fabio F.
Founder
Share
"Kartra is a very powerful platform with many tools."
What do you like best about Kartra?

Have a good user interface, which makes our lives easier.

What do you dislike about Kartra?

- Kartra branding on emails should be removed and should be able to reduce the size of the information on the bottom (Unsubscribe and Address) - Should have an easier way to monitor links clicked on broadcast sent. (Right now it’s very complicated, specially if have more the one link on a single email) - Unpublish a page - Should have “Undo” on broadcasts (if by accident delete something, have to do it all again - “Confirm Delete" popup ) - Coupon for “Extra Month”, "Extra week" or specific time period - On “Sales” at Dashboard homepage, should have the option to see monthly sales (not only the last 7 days) - For no reason, many users have been blacklisted (should have a way to fix it)

What problems is Kartra solving and how is that benefiting you?

- Easy to create landing pages - Membership - payment integration - Monitoring - Automation

Small Business (50 or fewer emp.)
Nov 13, 2019
 Source
Overall Rating:
3.5
Dana R. avatar
Dana R.
Chief Photographer
Share
"So, So Good But Lacks In The User-Friendly Department"
What do you like best about Kartra?

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

What do you dislike about Kartra?

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed. Their page designer is also a bit on the clunky side without a lot of flexibility, and that's one place where they lost me. I don't like being held to rigid flows, templates and outlines. There's also not a way to remove their branding from emails, just so you know, in case that's a big turn-off for you. Kartra requires a lot of back and forth and in the beginning that can be extra confusing and frustrating. Once you get to know their method, it definitely makes sense, but it just seems that there has to be a better way of doing it so it's more user friendly. PS: Make sure you save your work... and save often!

What problems is Kartra solving and how is that benefiting you?

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Small Business (50 or fewer emp.)
Oct 23, 2019
 Source
Overall Rating:
3.5
MARIBEL A. avatar
Maribel A.
Former Owner And Principal Direct Primary Care Physician
Share
"Great platform but challenging to learn for the lessexperienced "
What do you like best about Kartra?

Kartra does many of the things that my virtual assistant loves for summits and webinars. It looks clean on the receiver (emails, etc) and colors are easy on the eyes when you are the user.

What do you dislike about Kartra?

I love learning in a simple way, but Kartra does not make it simple for the regular user to learn the platform even with the Kartraverse Training portal. It will require too much of my time to dig and start working it. I am a physician who would like to have the ease to start doing my own summits without the help of a virtual assistant but it would take me tooooo long! Also the price point is high. Now I have gone for a $99/month to a $199, so I am seriously consider to change. Categories to find what you want to do are not simple and as a person who would use it less than often for now, I is time wasting to go through each category to find the place I need to go and complete a specific job.

What problems is Kartra solving and how is that benefiting you?

I am starting an online school and do virtual summits. They have good templates and their platform is robust once you know how to use it, I guess. My assistant can put a summit funnel in no time, but not mE!!

Small Business (50 or fewer emp.)
Apr 08, 2019
 Source
Overall Rating:
3.5
AM
Andy M.
Chief Technology Officer & Cfo
Share
"Very Powerful and Capable but Steep Learning Curve"
What do you like best about Kartra?

The flexibility and numerous configuration options make this a very capable CRM and auto-mailer system. It seems like the OEM has really though through the use cases and the result is a very robust feature set

What do you dislike about Kartra?

The learning curve is not a curve, it's more like a 90-degree wall. In spite of the videos and online Wiki, this is a very complicated system to configure. All of the power and flexibility (and there is a whole lot of both) has translated into a system that is not intuitive in the least.

What problems is Kartra solving and how is that benefiting you?

My entire business is online and global so a system like Kartra is a must for our company. Kartra delivers on all fronts - very strong auto-mailer and campaign management, good CRM capability and VERY powerful web development platform.

Small Business (50 or fewer emp.)
Nov 03, 2018
 Source
Overall Rating:
3.5
AC
Anissa C.
Founder
Share
"Great for all in one marketing/membership options."
What do you like best about Kartra?

I like that I can use Kartra as an all-in-one system. E-mail marketing, landing pages, mini-websites, membership platform, and e-commerce options.

What do you dislike about Kartra?

If you are not tech savvy, it's a bit of a learning curve setting everything up.

What problems is Kartra solving and how is that benefiting you?

I've simplified my workflow and marketing automations. The huge benefits are that everything is in one system. It reduces the amount of systems that a person has to use.

Mid Market (51-1000 emp.)
Oct 21, 2021
 Source
Overall Rating:
3.0
Elesha J. avatar
Elesha J.
Freelancer
Share
"Not very user friendly"
What do you like best about Kartra?

I liked that it was easy to set up landing pages and send emails

What do you dislike about Kartra?

I feel like Active Campaign is much easier to use and offers way more options for creating marketing funnels

What problems is Kartra solving and how is that benefiting you?

contacting clients

Small Business (50 or fewer emp.)
Apr 09, 2022
 Source
Overall Rating:
2.5
Robin L. avatar
Robin L.
Owner
Share
"Kartra-So much more than a Shopping Cart...or so I thought."
What do you like best about Kartra?

Aside from the all-inclusive, email marketing, list building, web hosting, page building & so much more business management platform, the best feature I like best is knowing if you need help or support for anything, that Kartra is there for you. They give you every advantage under the sun to be successful in your business through their features and individualized customer support.

What do you dislike about Kartra?

Well since my first review. Alot happened. Shortly after I did this review, something very strange happened. I woke up, did my thing and sat down in front of my laptop to login to my Kartra account. Everything seemed normal, entered my username & password then clicked login. Next thing i know, a popup appears telling me I have been blocked and to contact chat support. Now aside from trying to figure out why i was blocked, I now needed to find a way to contact chat support, from the outside of my Kartra account. Not an easy thing to do. My only option was to wait until I was in a different IP and try and login. When all of those methods failed , days had turned into weeks, and weeks into months. I had an associate who I iknew also had a Kartra account forward a message for me to Kartra support, explaining the situation. Another few weeks later, I was finally contacted by someone at Kartra, who never really told me anything. Just that I was no longer welcome at Kartra. This sudden lockout, cost me an entire years worth of commissions. Because as soon as I was locked out, everything in my account failed to renew, failed to re-activate and so on. None of my optin pages worked, my funnels were no more and basically my entire online business dissolved. To this very day, I have never been told WHY this happened, or anything. You would think that for something to end like this, the way it ended, that you would want to let this customer/client know exactly what happened. So they may learn and gain a better understanding of what happened. Kartra in this matter chose to ignore me, lock me out of everything, blacklist me. Totally breaking my online into tiny scattered pieces that I couldnt rebuild quite the same and it never did gain traction again. I wish I had more to tell you but even I dont know and will never know why , out of the blue, i was locked out, never to return to Kartra.

What problems is Kartra solving and how is that benefiting you?

The major problem that I had was being able to see exactly what I had as far as campaign 'pieces'. You'll wonder how your business ran without Kartra because when you dont have to log into separate websites for software, autoresponder's, Domain & Hosting vendors and page builders, are able to address ALL those aspects and more under 1 roof, you'll never want to use any other platform for your business.

Small Business (50 or fewer emp.)
Jan 10, 2022
 Source
Overall Rating:
2.0
Chris R. avatar
Chris R.
Principal Consultant
Share
"Is the UX nightmare a good trade for functionality?"
What do you like best about Kartra?

The all-in-one promise and pricing-value is attractive

What do you dislike about Kartra?

Really obvious there isn't a modern UX / CX team on this app. Tons of user tasks that on some tools might take two clicks take eight or more (they force you through wizards for settings on multiple features and there's no way to bypass it). You'll find some incredibly detailed functionality and then terrible admin implementation. Right now trying to decide if good functionality is worth being mad at the interface all the time.

What problems is Kartra solving and how is that benefiting you?

Building an online course that I may also link with some digital product sales in the future.

Small Business (50 or fewer emp.)
Nov 18, 2020
 Source
Overall Rating:
2.0
Melinda S. avatar
Melinda S.
Correspondence Specialist
Share
"Could Be Better"
What do you like best about Kartra?

It's very easy to navigate and allows you to store all customer information for the company. Support is quick to respond.

What do you dislike about Kartra?

There's a lot. Tasks that should be easily done, like removing a url is a total run around. Even when removing a customer from your database, it still stores within the internal system so the customer isn't actually deleted preventing you from using any of the old information. We've also had issues where email blasts have only gone to half our selected group and instead of it then sending to the rest, we have to manually find who didn't receive it - which could be tens of thousands of people.

What problems is Kartra solving and how is that benefiting you?

In all honesty, right now it seems to be causing more problems than it is solving them for our company.

Small Business (50 or fewer emp.)
Apr 09, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One platform that has it all!"
What do you like best about Kartra?

All the features that work together seamlessly.

What do you dislike about Kartra?

I cannot wait for a survey feature to be added so I can gather more information about my clients!

What problems is Kartra solving and how is that benefiting you?

Website creation, product + service sales, webinars, funnels, membership platform.

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great software for marketing and small businesses."
What do you like best about Kartra?

BAM- Behavior Adaptive Marketing. It enables you to change and adapt marketing to consumers based on various preferences.

What do you dislike about Kartra?

Technical support has only been provided over e-mail, thus taking a little while.

What problems is Kartra solving and how is that benefiting you?

Providing products to consumers as well as conducting e-mail campaigns and analyzing IRR. Great way to have professional and great looking email broadcasts.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"One shop...One stop!!!"
What do you like best about Kartra?

This software is hands down in one word powerful. The functionality is amazing. You can literally eliminate use of other programs by going with Kartra. The merchant options are great if you have a sales component that you need to incorporate. We are eliminating LeadPages and will eventually remove other software as we see what Kartra can replace.

What do you dislike about Kartra?

Some of the functionality is challenging to navigate. We certainly would use a sheet sheet of comparisons with other software so that we can get a jump on knowing what to eliminate going forward.

What problems is Kartra solving and how is that benefiting you?

Internally we are using tomalley different software products to essentially perform the same functions. The goal is to let team evaluate how Kartra holds up for long term which would allow us to streamline our software purchases.

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Kartra is a multi tool"
What do you like best about Kartra?

Contains all aspects needed to run online business. Fairly easy to use. Feature rich.

What do you dislike about Kartra?

Some changes take longer because of watered down easy to use interface.

What problems is Kartra solving and how is that benefiting you?

Online sales, email list, CRM

Small Business (50 or fewer emp.)
Apr 09, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"All-in-one solution for marketers, with a few things missing."
What do you like best about Kartra?

1) Having a complete solution for all my needs 2) Done for you campaigns (saves a TON of time) 3) Templates are nicely done 4) Support is helpful and present

What do you dislike about Kartra?

1) Checkout forms: they are very limited (for example, you can't insert custom fields nor make them mandatory); this is a big problem as it doesn't allow me to gather all the data I need to comply with the Italian law. 2) Not listening enough to customer's opinions/needs: there are some feature requests created 1-2 years ago, that have not been implemented 3) Bandwith: I believe it's very limited. The vast majority of companies don't have such strict bandwidths. 4) Some things in general with the interface are not that straightforward: for example, if you close the browser windows where you've been working but haven't saved, no message will pop-up telling you that you haven't saved. Or, if you save, and right after you exit from the editor, a message will pop-up telling you that you'll lose all the unsaved work (it doesn't make sense having this if you have indeed saved).

What problems is Kartra solving and how is that benefiting you?

Creating my membership site + all the funnel for my course.

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