HubSpot CMS Hub Reviews & Product Details

The Hubspot CMS Hub is intuitive and robust.

Requires a subscription and can be a little costly.

Bringing key information into one place.

I had some familiarity with using HS coming in so learning CMS Hub was pretty simple. I appreciated the familiarity and the on-demand help feature when I wasn't sure how to do something.

I lost quite a bit of work if someone else opened a page I was actively working on. More than once I had to redo work or start from scratch on something I had been working on for hours - because I didn't know someone opened it up shortly after beginning.

Our old site was hard to update and wasn't useful from a metrics perspective. We are looking forward to building a better customer experience using the data we gather.

Probably the main reason to use Hubspot CMS is if you're using Hubspot for other functions such as marketing, services, or CRM. Having the ability to add forms and tracking natively integrated with the rest of the Hubspot suite makes the web property management task much simpler.

It can be difficult to customize a page or component if you are working from a market template - it makes you create a copy to edit, which cuts that copy off from updates made by the template vendor. When editing common parts of a site, such as header or footer, it often seems to take many more steps than you would expect, and many options seem fairly hidden throughout the app.

We needed a CMS that could be used by non-technical employees, and provide an easy way to make updates, add content, and maintain a consistent brand and structure throughout our public-facing site.

CMS is straightforward to use especially when publishing a new blog post it also gives and provides some precious insights. The integration with CMS plus CRM assists our team to have much-informed data from what the client's preferences are. The outline and structure are easy to follow and integrate into, which is fantastic!

There is a need for a skilled web specialist in the team to assist in navigating the source code to the specific requirements of the organizations client needs.

Recently there's been an addition of a drag and drop feature to make it easier to customize the look and style without purchasing any Add ons or additional 3rd party features to enhance the look.

It is very intuitive to navigate and find the information you're looking for. The customizable analytics dashboards and reports and super helpful for accessing crucial information at a glance.

It was a bit difficult to customize for our unique use case. We had a concept of client > platform > license > program > user. We were able to mostly make it work for us, but it took a lot of trial and error.

We were able to more easily collaborate across teams and save time hunting down information manually in shared drives and the intranet. The reporting features means less time spent developing our own reports outside of the platform.

The fact that this exists is what I like best--that HubSpot offers truly end-to-end marketing in a simple platform--the ability to personalize web pages and experiences using my Hubspot marketing data. I have some gripes but please don't get me wrong, this is a game changing option for marketers at small to medium sized enterprises--enabling fast, cheap and easy web redesigns of formerly difficult to use WordPress sites. Creating forms that are integrated with your marketing automation engine, integrated with your webinar program...it is incredible.

I don't take for granted that CMS systems like this that require very little, if any, developer involvement are completely changing the game. I created a new website for my client in less than a week (I'm a demand gen marketer - not a designer, developer or other technical web specialist). I have also created sites on Wix for smaller businesses and used WordPress (with developer help) in the past. The user experience is good but not quite as good as Wix. I hope they take a good look at what Wix offers, the ease of use, simple and AMPLE design options--and try to do the same for CMS Hub. I would have given a 9/10 but I've had minor annoying SEO issues caused by the code creating duplicate pages which is hurting our SEO audit scores. I don't know yet if it is an issue with the paid template we used.

Problems solved include marketing needing to work with designers and developers to make web changes in the past. Now we can make changes in real-time in minutes. The CMS Hub is user friendly and solving SEO issues was easy (with the exception of a few outstanding things I'm troubleshooting with the HubSpot team). We've created new content easily and are using all the features of CMS Hub and Hubspot overall to automate much of the sales and marketing process. Launching chat with a click of the button was another favorite feature, and the fact that it is integrated so our sales team isn't using another portal to manage the chat conversations.

I really like how customizable the workflows are. It also integrates easily with salesforce.

Hubspot doesn't allow duplicates which causes some problems, but we're able to work around it. It's difficult to see how many of our deals are closing in hubspot due to limited analytics. I'm sure they'll improve on it.

We're able to enroll leads/prospects into their respective drip campaigns and re-nurture them.

I've been a big fan of HubSpot for several years now. But I'm only just making a move to CMS, too, since they introduced the CMS Starter level. The main reason is that I'm coming from Squarespace (a similar price point) and couldn't justify the cost of CMS Pro yet.

The onboarding tools are not that helpful. I'm an experienced HubSpot user and went through the onboarding steps, which essentially set up some basics settings and got simple pages created. But we wanted more professional pages built from a template. So we had to redo all of this via a Theme from the Marketplace. This duplication of effort would be avoided if they had directed you to the Marketplace at the start.

To have the ability to directly connect all my marketing, sales, and service data and systems with my website - rather than having to go through 3rd party connectors and having imperfect data associations.

Immediate help as from mail or chat or on call. This is the best option. As I am new on Hubspot it helps me a lot to learn and work with Hubspot. Also the Undo and Redo feature is so good.

Sometimes call and chat option is not avaible and if i have an urgent work then it hurts me a lot .

Internal backup and and Support System

The ability to create fields and report on those fields is invaluable in any CMS. HubSpot makes it easy for me to make informed decisions based on data collected.

There is not much I dislike about the software aside from how complex the system becomes once you really start digging into the features.

For me the biggest problem is data collection. A large benefit is the simple, easy-to-read graphs I can create with the reporting of HubSpot.

Easy, intuitive setup and usage for us..

The website builder is a bit lacking....

We built our website with HubSpot rather than integrating it into another CMS. The ease of integration into the CRM with quick calls to action was a breeze and is something we continue to build upon daily.

Lead capture tools, and follow-up automated workflows to nurture and capture leads.

Unable to figure out how to track and maintain inbound leads on HubSpot.

Lead capture and nurture are very much possible. This helps to increase the number and quality of inbound leads.

At its best Hubspot is a fast, CMS with great features which are easy to use such as A/B testing. My favourite element is cloning an existing page and amending/testing the modules for changes.

Not all modules pull through as they should, we have had issues with H1 and H2s not having the consistancy I would expect. However it is down to the build and if the build is correct the CMS is fantastic. I would reccomend having a drag and drop editor built for the footer. If you are migrating your site to Hubspot the process can be fast but can be quite slow. After 5 weeks i am still sending in requests from issues we've noticed. I was hoping this wouldnt happen after week 2.

Having a fully editable website and being able to implement our SEO strategy. Making sure the site is running fast and having greater control over a hard coded site.

Hubspot CMS is great if the primary function of your site is lead capture and you are already using Hubspot for CRM. They have made it very easy to create landing pages and integrate CTAs and forms. The quality and selection of themes has improved since I started using the CMS 6 months ago. The CMS editor is well designed and easy to use for non-technical content editors.

The HubL markup language used in modules and templates has a learning curve and lacks the power and flexibility of PHP in Wordpress. I'm accustomed to having more control of caching by putting Cloudflare in front of my CMS. Unfortunately, Hubspot has its own implementation of Cloudflare which makes it difficult to fully optimize pages for fast loading.

We have a lot of landing pages to manage. Creating hundreds of dynamic landing pages with a HubDB table and a single page template has saved a lot of effort.

I really enjoy the ease of switching in and out modules. Being able to drag and re-order pages is also an amazing feature. Being able to combine preset and custom templates onto webpages is really helpful and lets you be as simple or complex as you want. Also Hubspot support is truly incredible, whenever I have a question I always reach out to them. If they dont have the answer or can't figure it out in a short time they will email and keep in touch while working on the issue.

A downside to hubspot is that I wish there were more options when using images that show up in multiple places / the scaling of the images. For example an image I use for a featured image might look strange when another module is pulling that image through. I think more options on the basic templates would also be nice.

The problem of "where are all my files?". To have all the website assets in one location and easily searchable is super helpful to me.