Google Analytics background blur
Google Analytics Logo
Google Analytics
Insights for smarter decisions
4.5
(6,280)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
Google Analytics Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to MonsterInsights?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
Google Analytics 0
Google Analytics 1
Google Analytics 2
Google Analytics 3
Google Analytics 4
Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 01, 2025
Google Analytics Logo
6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Oct 20, 2021
 Source
Overall Rating:
5.0
Angela S. avatar
Angela S.
Food & Travel Blogger
Share
"A Great Tool To Have In the Repertoire!"
What do you like best about Google Analytics?

I really like how detailed everything is and you have such a powerful tool at your fingertips for free!

What do you dislike about Google Analytics?

It is a bit of a learning curve to be able to effectively input your goals and such but good once you get your bearings.

What problems is Google Analytics solving and how is that benefiting you?

I use analytics to get a solid idea of how many people are viewing my site but more specifically, what are the common areas that people are visiting from.

Small Business (50 or fewer emp.)
Oct 20, 2021
 Source
Overall Rating:
5.0
SM
Sherry M.
Marketing Consultant
Share
"The best important business tool to measure website traffic"
What do you like best about Google Analytics?

The ability to see the real-time website visitor is the best I like from the Google analytics

What do you dislike about Google Analytics?

The dashboard has a lot of features making it so difficult to be read and curate data

What problems is Google Analytics solving and how is that benefiting you?

We use it in measuring traffic and analysing the major source of traffic hence helping us in creating useful content that attracts audience

Mid Market (51-1000 emp.)
Oct 16, 2021
 Source
Overall Rating:
5.0
Prateek S. avatar
Prateek S.
Operation Manager
Share
"Best platform to analyze websites performance"
What do you like best about Google Analytics?

Ease of use, goal setting and real time data

What do you dislike about Google Analytics?

There is no such downside of google analytics for me yet

What problems is Google Analytics solving and how is that benefiting you?

Keeping a real time track on my website performance, analyzing data from various sources nd implementing required changes

Small Business (50 or fewer emp.)
Oct 15, 2021
 Source
Overall Rating:
5.0
Daniel V. avatar
Daniel V.
Software Specialist
Share
"widely used and compatible"
What do you like best about Google Analytics?

easy to use, most compatible, great dashboards and insights, it provides realtime monitoring and the ability to access via mobile app is great, I can check it everywhere and anytime. It provides guidance and has a really great comunity support.

What do you dislike about Google Analytics?

complex multiple dashboards generation for some reports, some times

What problems is Google Analytics solving and how is that benefiting you?

provide users insights, the main use of the tools is for markint deparment and business department in order do take the correct decissions, analyzings data and user registry

Enterprise (> 1000 emp.)
Oct 05, 2021
 Source
Overall Rating:
5.0
Katie R. avatar
Katie R.
Director Of Digital Strategy
Share
"Google Analytics Review"
What do you like best about Google Analytics?

The variety of ways it is possible to look at the data or create reports and dashboards.

What do you dislike about Google Analytics?

At times the user interface can be a little confusing, but I usually can figure things out by doing to a Google search and there is a lot of good information on forums or help sites about how to accomplish tasks within Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

I use Google Analytics daily to keep track of how users are consuming information on the website I manage. I am able to create custom dashboards and reports for stakeholders across the organization and use the data to educate them about what they can do with their website content to achiever their goals.

Enterprise (> 1000 emp.)
Oct 04, 2021
 Source
Overall Rating:
5.0
MIHIR M. avatar
Mihir M.
Graduate Engineering Trainee
Share
"Google Analytics for Optimization"
What do you like best about Google Analytics?

I can use it on different digital environments for getting in depth information. I can collect data from different platforms and sources. I can create custom goals and tracks.

What do you dislike about Google Analytics?

Free version is good but if web traffic is high and Want to upgrade to premium then its costly. UI is too much crowded.

What problems is Google Analytics solving and how is that benefiting you?

I can identify most valuable pages, can see budget and allocate it from it and can maximize return on investment.

Mid Market (51-1000 emp.)
Sep 29, 2021
 Source
Overall Rating:
5.0
KO
Kartik O.
Manager
Share
"Most accurate channel to get SEO numbers!"
What do you like best about Google Analytics?

Every SEO in the world would rate this product as 10/10 for the reason that it will give you the most accurate and exhaustive website traffic numbers. You can also easily attribute your website traffic to the source channel. This helps you track ROI for each and every marketing channel used by the company.

What do you dislike about Google Analytics?

Nothing that I can think of. This is the best analytics tool.

What problems is Google Analytics solving and how is that benefiting you?

Since we get our website traffic from multiple channels it becomes difficult to attribute marketing success. With the help of Google Analytics, you can easily understand and measure conversions of each and every marketing channel through query parameters.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
NR
Nick R.
Founder
Share
"Great Insight For Business Performance and Direction"
What do you like best about Google Analytics?

Google provides a great length of detail in data and the ability to filter to reports that suit specific situations.

What do you dislike about Google Analytics?

Analytics is very involved and can overwhelming and challenging to keep up with updates and changes

What problems is Google Analytics solving and how is that benefiting you?

Providing clients insight on business and website performance. It helps us adjust out strategy as time changes.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
TZ
Tal Z.
Website Admin
Share
"Why Google Analytics has revolutionized website roi tracking and ad spend tracking"
What do you like best about Google Analytics?

First of all its google and its free - the best combination. Google makes great products and analytics is no exception from the get go it has been a game changer and the latest version is jam packed with features you won't want to live without!

What do you dislike about Google Analytics?

Google analytics is not user friendly and not as intuitive as many other wysiwigs.

What problems is Google Analytics solving and how is that benefiting you?

It helps track or ROI I can see what page views and what ads are working and what is converting that insures we get the best bang for our buck.

Small Business (50 or fewer emp.)
Sep 14, 2021
 Source
Overall Rating:
5.0
JF
Josh F.
Lead Web/Ux Designer, Lead Marketing Director
Share
"A must have for ecommerce."
What do you like best about Google Analytics?

The ability to see users on our site in real-time and getting useful reporting

What do you dislike about Google Analytics?

There are a lot of options in google analytics, I could use more training.

What problems is Google Analytics solving and how is that benefiting you?

We are able to see what channels and mediums are most successful for our company.

Enterprise (> 1000 emp.)
Sep 10, 2021
 Source
Overall Rating:
5.0
JS
Jayapradha S.
Software Engineer
Share
"Best way to develop a successful Web App"
What do you like best about Google Analytics?

Google Analytics provides one of the best tools for App Developers to use and eventually develop a powerful WEB Application. The inApp behavioural analytics module helps us understand who our Users are where they are from. The Attribution Analytics Module helps us to measure the effectiveness of the Marketing Campaigns. All this can be automated and a final report can be generated at any point of time

What do you dislike about Google Analytics?

There is nothing to dislike about Google Analytics

What problems is Google Analytics solving and how is that benefiting you?

With the help of Google Analytics, massive changes to our Product Line were done and we were also able to change the Web Apps to better suit our customer's requirements

Enterprise (> 1000 emp.)
Sep 08, 2021
 Source
Overall Rating:
5.0
EG
Esther G.
Digital Marketer
Share
"Google Analytics Is an Accurate Website Analysis Tool"
What do you like best about Google Analytics?

I like Google Analytics because of its accuracy. It enables us to get accurate data about our website. Therefore, we are able to know about our customers and make informed decisions. It is an easy to implement tool. Google Analytics is also easy to use.

What do you dislike about Google Analytics?

Google Analytics functions effectively. Therefore, I have zero dislikes about it.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics has the best analytics features. It enables to get the best and most accurate insights about our business online.

Small Business (50 or fewer emp.)
Sep 06, 2021
 Source
Overall Rating:
5.0
JW
Jackie W.
Multiple Disabilities Teacher
Share
"Helpful for Small Businesses"
What do you like best about Google Analytics?

Google analytics makes getting your business to the top of the most used search engine easy. For those with fair to good computer skills it is fairly straightforward and the help desk has been helpful when my parents use it and need help with more nuanced computer skills. Paying for our spots on the top really increases sales.

What do you dislike about Google Analytics?

Google analytics does need to be constantly monitored so if you are a single business owner it can be difficult to keep up.

What problems is Google Analytics solving and how is that benefiting you?

Most people google search when they need a product or service so staying on top of google analytics really increases sales and general awareness of our company.

Enterprise (> 1000 emp.)
Sep 06, 2021
 Source
Overall Rating:
5.0
AR
Arunima R.
Software Engineer
Share
"Extensive Reports easily from Google Analytics"
What do you like best about Google Analytics?

The Business Intelligence Engine in Google Analytics is pretty much all that we need to crunch numbers and to generate reports. We use Google Analytics extensively on a daily basis to understand how our clients react to new products and services. The live monitoring and region monitoring service helps us to understand and attract potential clients and customers. The data generated can be stored either on the Google Cloud Servers or directly moved to an On Premises Server. Analytical reports can be customized in 75 ways with sub-filtering options.

What do you dislike about Google Analytics?

THere is nothing that I dislike about Google Analytics. It is one of the best applications that I have used.

What problems is Google Analytics solving and how is that benefiting you?

The ease of customizing reports based on individual requirements really helps use to understand the stakeholder's design and eventually develop a Web Solution that will be more beneficial for our End Users

Small Business (50 or fewer emp.)
Sep 04, 2021
 Source
Overall Rating:
5.0
TO
Tyler O.
Media Manager
Share
"Makes getting and understanding analytics easy"
What do you like best about Google Analytics?

Google analytics makes it a breeze for us to collect and understand the analytics on our website and business social accounts. Their visuals for the data make it so easy to understand

What do you dislike about Google Analytics?

I like everything about google analytics

What problems is Google Analytics solving and how is that benefiting you?

Google analytics helps us better understand where our customers come from and where they go on our site

Mid Market (51-1000 emp.)
Sep 01, 2021
 Source
Overall Rating:
5.0
Abhinav Ranganath P. avatar
Abhinav Ranganath P.
Senior Analyst
Share
"Google Analytics is the best analytics tool forgaining the insights of website"
What do you like best about Google Analytics?

Google Analytics is a must-have tool for all digital marketing professionals because the data insights which the tool gives is pretty impressive and accurate as per my experience with the tool. The best part of Google Analytics is that we can add many properties under one account and many accounts for a user. As per my experience, the data shown by Google Analytics is very accurate and the tool is also very easy to use.

What do you dislike about Google Analytics?

There is nothing to dislike about Google Analytics. With its new GA4, Google Analytics have introduced many features that were not present in Google Universal Analytics.

What problems is Google Analytics solving and how is that benefiting you?

Whenever I start working with nay client the first thing I do is connect the website to Google Analytics. As a digital marketer, the data and insights on the tool are very important for me. Daily I analyse the data such as where the audience is coming from and from which part of the world they are from and from which device. I also analyse the CTR (click-through rate), Bounce Rate, Sessions, Events and CRO (conversion rate optimization) and many metrics in order to improve the website. Google Analytics is the best tool as far as I know which provides such deep insights for a website for a free or low price.

Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
5.0
CN
Christian N.
Director Of Marketing And Social Media
Share
"An absolute must for any website"
What do you like best about Google Analytics?

The sheer amount of reporting capabilities and useful data to be found within Google Analytics is staggering. Setting up meaningful reports with metrics you care about will be a huge factor in how well you understand your website visitors. The integration with other Google services is also nice, especially if you are someone using Google Ads.

What do you dislike about Google Analytics?

Unless you have a developer who can help verify the tagging and integration is set up correctly, the data can sometimes get messy and I still have trouble with the data reporting 100% accurately. Some fo the reporting can be cumbersome due to the power under the hood, but after the learning curve, it's a very useful tool.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics has been critical in understanding where our traffic comes from between paid and organic sources as well as direct. It also has helped us understand the behaviors of our audience when they're on our website. Setting up funnels to see which pages have higher drop-off rates and exits has benefited us in being able to further fine-tune our website.

Mid Market (51-1000 emp.)
Aug 30, 2021
 Source
Overall Rating:
5.0
AK
Aksh☁Y K.
Performance Marketing Manager
Share
"Cloud based Web Analytics service from Google"
What do you like best about Google Analytics?

Easy to use, free, meets most of the requirements for Web Analytics, & easy to integrate with Google Ads

What do you dislike about Google Analytics?

The biggest issue is how GA defines a conversion on Google Ads based on actions other than form filling or download etc., like a user spending 30 mins on the website and visiting multiple pages is regarded as a conversion

What problems is Google Analytics solving and how is that benefiting you?

Tracking Conversions across multiple ad platforms, Real-time website traffic, and measuring campaign success

Small Business (50 or fewer emp.)
Aug 28, 2021
 Source
Overall Rating:
5.0
SF
Sarah F.
Account Manager
Share
"Customizable Informative Website Analytics"
What do you like best about Google Analytics?

You can view everything about your website here. You are able to create simple dashboards with important information that can be shared across your team or you can create detailed reporting that's updated automatically for yourself and your immediate needs. The functionality of the platform is limitless.

What do you dislike about Google Analytics?

It does take a bit of training to be able to understand everything that's going on. The good news is that Google provides easy training online to not only get you familiar with the software but also certified in using its software.

What problems is Google Analytics solving and how is that benefiting you?

We are able to see exactly where our users are entering the website and leaving the website. This allows us to make changes to our strategy for page search and social media. We're also able to see what pages are doing the best and how we can capitalize on those pages performances. We also are able to cross reference data from other sources with UTM tracking abilities which makes sorting out traffic easy.

Small Business (50 or fewer emp.)
Aug 27, 2021
 Source
Overall Rating:
5.0
JR
Jeremy R.
Marketing And Digital Media Manager
Share
"Perfect for stat-tracking in the background. Certainly good for analyzing web traffic."
What do you like best about Google Analytics?

Honestly, I haven't used Google Analytics so often for the past few months, as the summer months leave us with less time for analytical reviews, but I scoped out our page in order to properly fill out this review, and I've gotta say, I'm excited to get back into Google Analytics! It's an incredibly useful tool in terms of page engagement, website visits, and so much more.

What do you dislike about Google Analytics?

Nothing, really. I wish it was a little easier to diagnose certain issues, but that has more to do with our website than with Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

Website viewership, troubleshooting page issues, shuffling marketing priorities.