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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
(10,875)
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to HubSpot?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
Founders & Operators Using ActiveCampaign for Marketing
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 18, 2025
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Sep 01, 2021
 Source
Overall Rating:
5.0
Sourav S. avatar
Sourav S.
Customer Service Specialist
Share
"A Bloggers paradise in disguise."
What do you like best about ActiveCampaign for Marketing?

The filtering way to sort topics for which you want to write about. It consists of all kinds of topics ranging from sales, marketing, IT, Economy, Cryptocurrency etc. being an open-source people can upload their ideas on the active campaign and talk about various topics.

What do you dislike about ActiveCampaign for Marketing?

To be honest, nothing! It's simply perfect however it would be really helpful if the price would have been less.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Feeding my brain with lots of topics and also getting the views of other people on the platform.

Small Business (50 or fewer emp.)
Aug 30, 2021
 Source
Overall Rating:
5.0
MB
Megan B.
Functional Practitioner
Share
"User friendly"
What do you like best about ActiveCampaign for Marketing?

i like the campaigns because they are user-friendly, which is important because not everyone is very tech-savvy.

What do you dislike about ActiveCampaign for Marketing?

Having to pay EVEN MORE for the website component. The platform is already at higher end cost, and to be paying that much and be asked to pay more to use the pages was a big disappointment.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I like that it helps me be organized

Small Business (50 or fewer emp.)
Aug 27, 2021
 Source
Overall Rating:
5.0
Hannaa A. avatar
Hannaa A.
Business Owner
Share
"The Best of Active Campaign"
What do you like best about ActiveCampaign for Marketing?

It is a complete system to set up automated emails, track answers, track visitors, customers, etc., providing real-time data.

What do you dislike about ActiveCampaign for Marketing?

I cannot think of anything I dislike about ActiveCampaign.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I use ActiveCampaing mainly for sending emails to my audience. It allows me to create segments and track each segment of my audience as I need.

Mid Market (51-1000 emp.)
Aug 27, 2021
 Source
Overall Rating:
5.0
Kathy L. avatar
Kathy L.
Digital Marketing Specialist
Share
"Great Platform!"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign is easy to use and simple to set up.

What do you dislike about ActiveCampaign for Marketing?

Sometimes it takes a bit to get the automations to work, but the knowledge base is always just a click away.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Our company was sending out mass emails via Outlook, causing a strain on the person sending out the emails. Now, we send out our newsletter, bulk emails, and product updates with ActiveCampaign. Creating these campaigns has saved us a lot of headaches. Not only that, we use ActiveCampaign to generate leads with landing pages and automation sequences. Again, it's saving us a lot of time and money once the automation sequences and landing pages are created. We have several business units, and I've shared how we love using ActiveCampaign with them. Overall, an excellent platform for generating leads and communicating without customers.

Small Business (50 or fewer emp.)
Aug 25, 2021
 Source
Overall Rating:
5.0
Henri F. avatar
Henri F.
Directeur Marketing Et Commercial
Share
"Using Activecampaign to for the french market / B2B"
What do you like best about ActiveCampaign for Marketing?

Automations: really easy to understand and implement Client services: the team is very competent and there to help

What do you dislike about ActiveCampaign for Marketing?

The CRM part of the tool could be improved,tracking, task and meeting management However the pipelines are really user-friendly.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We are using Activecampaign for the B2B market mainly french market and we implemented both following strategies: - inbound recruiting: community generation and activation (through lead generation and marketing automation) - implementation fo sales strategy for a software - inbound marketing

Small Business (50 or fewer emp.)
Aug 25, 2021
 Source
Overall Rating:
5.0
SK
Susan K.
Entrepreneur, Girlboss
Share
"Active Campaign, I LOVE it!"
What do you like best about ActiveCampaign for Marketing?

All the possibilities; its user friendly, easy to use; many many options en functionalities; data information is very handy; same subscribers on multiple lists count as 1 subscriber

What do you dislike about ActiveCampaign for Marketing?

Haven't found anything yet that i don't like

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Being able to automatically mail my clients and subscribers. I love the automations, saves a lot of time and headspace

Small Business (50 or fewer emp.)
Aug 25, 2021
 Source
Overall Rating:
5.0
Dani M. avatar
Dani M.
Director
Share
"The most complete email marketing platform"
What do you like best about ActiveCampaign for Marketing?

The large number of options it offers, i love them.

What do you dislike about ActiveCampaign for Marketing?

The price and that they do not offer a free limited version.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We automate the emails of our funnels and our online academies. The benefit is that everything works perfectly and we don't have to worry about a thing.

Small Business (50 or fewer emp.)
Aug 23, 2021
 Source
Overall Rating:
5.0
WW
Wade W.
Sales Director
Share
"Powerful campaigns made easy"
What do you like best about ActiveCampaign for Marketing?

As a relative newcomer to email marketing software, I love the ability to set up drip campaigns with logic quickly; tags work great to trigger different automations, ease of use in creating great-looking templates, and segmentation options galore. The goal option is excellent! Integration with the Gmail add-on makes it super easy to get a quick rundown on contacts. The reply tracking and open tracking are solid features as well. I would highly recommend it to any business looking to increase its ease and frequency of communicating with customers.

What do you dislike about ActiveCampaign for Marketing?

Maybe just more robust integrations that don't require Zapier. Overall though, not anything I "dislike."

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We can communicate with leads and customers consistently. It has been nice to know we can stay in front of them and keep customers updated on our process and products.

Small Business (50 or fewer emp.)
Aug 18, 2021
 Source
Overall Rating:
5.0
CS
Christine S.
Founder
Share
"Complete plan for beginners"
What do you like best about ActiveCampaign for Marketing?

Saving the templates and elements of my campaigns makes it so much easier.

What do you dislike about ActiveCampaign for Marketing?

It can be hard to figure out at first, and I have had to find random videos on youtube to help me figure things out.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I like creating groups to send things to directly, and it helps me reach my email list.

Small Business (50 or fewer emp.)
Aug 18, 2021
 Source
Overall Rating:
5.0
PT
Pamela T.
Owner Operator
Share
"Easy to use."
What do you like best about ActiveCampaign for Marketing?

My favorite part about ActiveCampaign is how easy it is to create a template that can be used again and again.

What do you dislike about ActiveCampaign for Marketing?

The automation can be tricky, but there's help available for that.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I'm able to keep in touch with my clients, and prospects. The biggest benefits to me so far have been the ease that it integrates with clickfunnels, and also being able to see statistics. I love hearing about all the features that I haven't even gotten into using yet, but I feel good knowing these features are waiting for me when I need them. So in other words, ActiveCampaign is good for simple use, for a small business, it's affordable and it can grow with you as well. It has everything you need!

Small Business (50 or fewer emp.)
Aug 18, 2021
 Source
Overall Rating:
5.0
HS
Harlen S.
Ceo
Share
"Great insight, easy to use interface and good overall value!"
What do you like best about ActiveCampaign for Marketing?

The ability to automate both sms and email with joint insights. I also really enjoyed the interface as it was easy to use for me and my whole team.

What do you dislike about ActiveCampaign for Marketing?

Was a bit pricey but worth the value. I would still recommend this as I saw the value but felt it was a bit expensive.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Combining both sms and email in an automated manner to get further reach, open rates and click rates for my customers along the buyers journey.

Small Business (50 or fewer emp.)
Aug 18, 2021
 Source
Overall Rating:
5.0
CF
Caio F.
Ceo
Share
"I really like active campaign. It helps me be in touch with my clients."
What do you like best about ActiveCampaign for Marketing?

It is simple to use, and I can see all the metrics

What do you dislike about ActiveCampaign for Marketing?

I think it is a bit expansive for my reality and my business.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Be in touch with my clients and sell more to people that already bought from me.

Small Business (50 or fewer emp.)
Aug 18, 2021
 Source
Overall Rating:
5.0
Andrina S. avatar
Andrina S.
Ceo Living Illumination
Share
"Great platform"
What do you like best about ActiveCampaign for Marketing?

I love the simplicity of how everything connects and automates.

What do you dislike about ActiveCampaign for Marketing?

The limitations on support calls based on plan.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Tracking participation, automation from a very manual system.

Enterprise (> 1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
5.0
FM
Francisco M.
Digital Media Director
Share
"Automation effectiveness easy"
What do you like best about ActiveCampaign for Marketing?

The interface is great. The learning curve for the user is very short and the platform is easy understandable. The creation of automated processes is neat and very straight forward

What do you dislike about ActiveCampaign for Marketing?

I think maybe AC needs to implement more dynamic ways for the emails.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

All my email marketing goes by AC. The leads generation became very truthful and honest. We create a complete CRM step by step process that let us understand the way the seller behave.

Small Business (50 or fewer emp.)
Aug 16, 2021
 Source
Overall Rating:
5.0
XF
Xavier F.
C
Share
"I use AC as my CRM and consult others on doing the same."
What do you like best about ActiveCampaign for Marketing?

I really like the segmentation tools and in conjunction with the automation features.

What do you dislike about ActiveCampaign for Marketing?

The lack of native integrations with some of the newer more popular apps. Although I do recognize that an integration is a two way partnership.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Marketing and sales are now on autopilot

Small Business (50 or fewer emp.)
Aug 15, 2021
 Source
Overall Rating:
5.0
Blake W. avatar
Blake W.
Franchise Owner
Share
"Active Campaign- The best way to go for anyone serious about building an email list"
What do you like best about ActiveCampaign for Marketing?

I like best the visual layout and ability to redirect the client based on actions.

What do you dislike about ActiveCampaign for Marketing?

I wish the campaign vs. automation terminology was a bit more clear.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Sending emails to people requesting more information, and continually keeping people in our funnel.

Small Business (50 or fewer emp.)
Aug 14, 2021
 Source
Overall Rating:
5.0
NM
Naomi M.
Pâtissier Chocolatier Confiseur
Share
"C'est la plateforme de communication par mail la plus complète qui soit."
What do you like best about ActiveCampaign for Marketing?

la facilité de construction des automations et la mise en page des mails qui est très intuitive.

What do you dislike about ActiveCampaign for Marketing?

Pour l'instant, en terme de fonction rien du tout. Je mettrai juste un petit bémol sur le prix ; cela reste un grand investissement.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

j'ai eu un probleme avec mon automation et j'ai pu obtenir des réponse à mes question très rapidement avec un conseiller.

Small Business (50 or fewer emp.)
Aug 13, 2021
 Source
Overall Rating:
5.0
KS
Kevin S.
Pastor
Share
"Excellent marketing platform for me!"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign was very easy to learn and configure. It has a powerful set of functions for automations, and a decent landing page creation tool.

What do you dislike about ActiveCampaign for Marketing?

I haven't hit any downsides yet, but I am still early in my experience. The functionality, performance, and value are all very good for my use.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Lead development and content delivery through campaigns and automations. Monitoring and responding to client activity through tags and landing pages.

Small Business (50 or fewer emp.)
Aug 13, 2021
 Source
Overall Rating:
5.0
KK
Keith K.
Founder, Ceo
Share
"Great for Occasional and Active Campaigning"
What do you like best about ActiveCampaign for Marketing?

Great to have a customizable CRM included with a rich history of emails, opens, clicks and more. 100s of integrations are available as well. Support is good. Many examples (templates) available.

What do you dislike about ActiveCampaign for Marketing?

Not cheap...but you get what you pay for. Support team is working on a zapier integration so that visits from Visitor Queue <www.VisitorQueue.com - an IP address-based visitor identification program> - which may contain scores of email addresses, limit additions to one email, instead of up to fifty currently imported per company visitor.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Staying in touch with various classes of suspects, prospects and clients is much easier.

Small Business (50 or fewer emp.)
Aug 13, 2021
 Source
Overall Rating:
5.0
Angelo A. avatar
Angelo A.
Director
Share
"ActiveCampaign has worked seamlessly for us for years!"
What do you like best about ActiveCampaign for Marketing?

I love the ability to easily create branded and beautiful emails. Also, tracking open and conversion rates is very user-friendly.

What do you dislike about ActiveCampaign for Marketing?

There is not much to dislike about ActiveCampaign. Just wish the Salesforce API was a bit more robust.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Quickly getting information to prospective customers.

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