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Wistia
4.6
(566)
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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

Wistia Categories on Findstack
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What Wistia is best for?
How does Wistia compare to Vimeo?
What are the pros and cons of Wistia?
Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 07, 2024
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
5.0
M. Tre G. avatar
M. Tre G.
Director Of Sales And Marketing
Share
"Wistia improved the simplicity and strategic value of our video marketing efforts"
What do you like best about Wistia?

Wistia is found the perfect balance for a video hosting platform: it is simple to use for staff and viewers, while having the exact set of analytics we need to make our videos more effective. They resisted overcomplicating their offering, keeping it tight, practical, and wildly useful. Integrations with other systems like Hubspot are massively time-saving. We now use it for everything; lead capture for marketing videos, chaptered long-form webinars, internal documentation - the works. This is my favorite platform in our marketing stack.

What do you dislike about Wistia?

Nothing. The platform hits all our needs.

What problems is Wistia solving and how is that benefiting you?

We get deep insight into our customer journey; what content our prospect engage with in a macro sense (which videos they are engaging with) and in a micro-sense (which portions of a video are they rewinding or skipping.) It helps us to focus on what matters most.

Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
5.0
Kelly W. avatar
Kelly W.
Marketing Manager
Share
"Marketer's best friend for video platform"
What do you like best about Wistia?

The ability for a marketer to easily do things like customize thumbnail, add alt text, add annotations, edit title and descriptions, and get responsive embed codes for placing the video in blog/email/website content. The efficiency of the 'automated' features like being optimized for website page speed performance and that the search engine meta data is automatically packaged with the video to improve website SEO; auto-generated captions with the ability to correct any typos; embeddable channels-like experience so you can easily showcase all your videos on your website in a way that benefits SEO instead of just using YouTube. HubSpot integration features such as lead-gen forms and property sync so you can lead score and nurture based on video metrics. Wistia customer support is awesome when issues do arise!

What do you dislike about Wistia?

Analytics are somewhat limited and the project folder structure isn't super intuitive — it's sometimes glitchy to move a video from one project to another.

What problems is Wistia solving and how is that benefiting you?

Being able to host and embed videos on our website in a system that is optimized for search engines and integrates with our CMS and CRM. As a result we can generate website traffic and engage leads from our videos.

Enterprise (> 1000 emp.)
May 09, 2023
 Source
Overall Rating:
5.0
JS
Joe S.
Digital Marketing Manager
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"Wistia furthers our brand"
What do you like best about Wistia?

The editable player to ensure our players display the correct share information and match our branding.

What do you dislike about Wistia?

It can be pricey, but worth the investment. We have been grandfathered into our pro account, but that still limits some of our integrations.

What problems is Wistia solving and how is that benefiting you?

The ability to customize our videos and ensure hosting content without the worry of the embedded player trying to take users to other videos, off our site, or remove our content.

Mid Market (51-1000 emp.)
Nov 27, 2022
 Source
Overall Rating:
5.0
Jared E. avatar
Jared E.
Branding & Content Marketer
Share
"The very best video hosting service for business."
What do you like best about Wistia?

The player always works and looks fantastic, but it's all about the data. By connecting with Marketo, we're able to see which cookied contact have viewed videos and use that data to inform marketing focus and our sales funnel.

What do you dislike about Wistia?

Their podcast product is a bit lacking, it doesn't show as many metrics as other hosting platforms. Reporting video plays across social media channels is weak too.

What problems is Wistia solving and how is that benefiting you?

They recently made a big splash in a live video / webinar product, which seems like a really great start. Zoom is still better if you pay for all the live event features, but I'm excited to see how they develop further.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
5.0
Scott S. avatar
Scott S.
Managing Director
Share
"Best video hosting platform out there"
What do you like best about Wistia?

We love the analyitics that we can see on who's watching our videos, where they're watching, how long they're watching for and when they're re-watching. In addition, I love the fact we can customise the player colour, thumbnail, video thumbnail and what shows on the playbar.

What do you dislike about Wistia?

So you've recently changed it so when we upload a video, captions are automatically turned off, when we need them always on - so we have to remember to go and turn them on - we're a video production company and use the hosting platform to share our videos to our clients when they're in draf and revision stages...so we always need the comments on. Also, we'd like to be able to force the player to always play in 1080p or 4K where possible, as sometimes our videos can look low-res when clients see them for the first time...

What problems is Wistia solving and how is that benefiting you?

We can share our videos with our clients for their comments and feedback during the production process, and host our videos for marketing purposes on our website.

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
Mike B. avatar
Mike B.
Chief Storyteller
Share
"If you use video, use Wisita."
What do you like best about Wistia?

Robust, flexible, clean, understandable user interaction combined with superb and responsive technical support.

What do you dislike about Wistia?

Nothing! I used to handle hosting on our own servers by myself. Wistia makes it so much easier to do it so much better.

What problems is Wistia solving and how is that benefiting you?

Managing bandwidth is the obvious one, but flexible use and reuse of multiple videos as well.

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
Scott P. avatar
Scott P.
Director Of Technology Services
Share
"Long term customer. No issues since day one."
What do you like best about Wistia?

We have been Wistia customers since 2010 and have received top-notch service and support from them. Their system is super easy to use and set up. Customization tools are very user-friendly, and uptime with them has been 100% since we signed up. In 11 years, we have only had to talk to support once about an issue, which was quickly resolved.

What do you dislike about Wistia?

Nothing. Everything works as it should. I don't have any issues with the company.

What problems is Wistia solving and how is that benefiting you?

Wistia allows us to serve videos and documents to over 600+ clients worldwide. Their system will enable us to offer training videos to our clients within minutes instead of hours or days with other vendors.

Mid Market (51-1000 emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
Heather Z. avatar
Heather Z.
Content Strategist
Share
"Video solution with all the solutions"
What do you like best about Wistia?

I recommend Wistia for several reasons. First, the ability to change or update content without changing the link or embed code. As a content marketer, we sometimes have to edit retroactively, we don't lose our data or results when we have to make an edit. Second, the built-in transcription services are affordable and accurate. And finally, I love that we own this content and the results. Embedding with YouTube or other video hosts leaves us vulnerable to their changes.

What do you dislike about Wistia?

Nothing. For me Wistia is the video solution with all the solutions.

What problems is Wistia solving and how is that benefiting you?

I typically recommend Wistia as a solution for hosting videos on our website and collaborating on final videos. It's easy to share and comment, without versioning concerns.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Kyle S. avatar
Kyle S.
Sr. Marketing Operations Manager
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"Great platform for syndicating videos and podcasts"
What do you like best about Wistia?

Creating projects and channels that allow content to be quickly sorted and embedded into web pages is a great feature. The capabilities for syndicating content to different social media platforms create a singular platform to manage video and podcast content.

What do you dislike about Wistia?

The video editing capabilities are somewhat rudimentary but useable for creating short clips for social media posts. Adding additional capabilities, such as splicing video clips or audio layers, would be helpful.

What problems is Wistia solving and how is that benefiting you?

Instead of needing multiple platforms to manage our video and podcast content, Wistia allows everything to be in one place. This has allowed our team to streamline our work processes.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Melanie S. avatar
Melanie S.
Partner Marketing Lead
Share
"Wisita is great for our marketing team to edit videos and collaborate."
What do you like best about Wistia?

I love the easy to use video editor. Also, wistia makes it so easy for our teams to make the most out of our video content; it's so easy to share and embed. Thanks wistia!

What do you dislike about Wistia?

I could probably use some more training to fully take advantage of the platform.

What problems is Wistia solving and how is that benefiting you?

Helps with easy video sharing to prospects and clients.

Enterprise (> 1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Yair S. avatar
Yair S.
Director, Specialist Solution Consulting Customer Risk & Due Diligence
Share
"Easy to use and straight forward"
What do you like best about Wistia?

Easy to upload videos and send the links to customers and partners .

What do you dislike about Wistia?

It doesn't leave me a lot of space for commentary and info on the video . Also no direct connection to LinkedIn.

What problems is Wistia solving and how is that benefiting you?

The need to share video content with clients and partners .

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Francisco T. avatar
Francisco T.
Manager
Share
"Unique features and the team is so cool. Also they have a great blog with tips"
What do you like best about Wistia?

Analytics, leads captation, fully customizable layouts and appearance

What do you dislike about Wistia?

Sometimes embedding is not so easy but it's ok

What problems is Wistia solving and how is that benefiting you?

Solves the problem of having acccurate reports on how your videos are performing and also the opportunity to get leads through video

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
TK
Tim K.
President
Share
"Wistia has simplified my life!"
What do you like best about Wistia?

Helped us turn a number of overwhelming folders of videos into a well organized library of videos!

What do you dislike about Wistia?

There are so many great options that it's sometimes hard to determine where to start!

What problems is Wistia solving and how is that benefiting you?

As a small business with limited resources and no dedicated creative team it's allowed me to get a grip on all of my content.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
WH
William H.
Assistant Account Executive
Share
"Great platform for recording and sharing"
What do you like best about Wistia?

It's very easy to use Soapbox+Wistia to make screen/video capture videos. They can be immediately downloaded and shared via Wistia, which has great, built-in options to share online.

What do you dislike about Wistia?

The uploads can sometimes take a long time, depending on the length of the video. The customization options for the built in landing page are pretty limited. They get the job done, but don't allow much to make it really stand out.

What problems is Wistia solving and how is that benefiting you?

They are offering more live webinar support that pairs well with their recording hosting. This could help by consolidating more of our marketing onto one platform.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
SB
Samantha B.
Event Manager
Share
"Easy to use and integrate with platforms like youtube and marketo"
What do you like best about Wistia?

easy to integrate with marketo and youtube. Easy to create form fills. Easy to show leads from on-demand content.

What do you dislike about Wistia?

The amount of videos we are allowed to have on our profile at a time

What problems is Wistia solving and how is that benefiting you?

We use it to upload our on-demand webinar content, which then integrates into our wordpress site. We also use it for form fills on Marketo.

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