Nightwatch Reviews & Product Details

Nightwatch has an impressive set of features, super competitive pricing, great API and the best rank tracking accuracy in the industry. The UI is very intuitive and the smart use of small diagrams, sparklines and graphs makes it easy to follow the progress of your SEO work.

I find the report tool somewhat limited, I can't find a way to filter out keywords based on tags etc. Maybe the functionality is there but I just don't understand how to use it? I have not yet put forward my input on this matter to the developers so I'm sure it is fixable!

I really love the dashboard! It lets you pin site diagrams making it super easy to get a quick idea of the general progress of your ranking progress on multiple sites in one go. I also find the "Discover Keywords" feature very useful!

The graphical design of Nightwatch is amazing. It’s easy to read and understand because of the excellent UX/UI design. I don’t see anything else on the net that comes even close, and the ones that do come close they look like Candyland. Nightwatch looks like the future went back in time and gave the designers a sneak peak at what design will become. The reports that Nightwatch churn out is amazing, easy to read, and you can slap your logo on them and send them straight to the clients. No need to mess around. It’s all there. It’s amazing how professional these reports look like.

The reporting customization could be enhanced even further. I reached out to Nightwatch, and they listen to their users and I'm very confidant that my suggestions will be added.

I wake up in the morning and one of the first websites I log into is Nightwatch. It's nice to have a general dashboard to look at and see how everything is going for your sites and your client sites.

First most important thing is the automated report to be sent out to my clients. This has been the most valuable feature to my business. Report can be customised based on the package my client has signed up. It is so easy to customise and setup an automated report. The white labelling is the huge plus to the report. I can customise the email to be sent out with the report. Each client gets a personalised email with their ranking report. Next, let talk about the rank tracking. Because I am doing local SEO and Nightwatch has been able to track the local keywords precisely. Did I mention about google map listing? Oh Yes! Nightwatch is so capable in tracking Google snack pack. Daily ranking update has been another reason why I like Nightwatch so much. With daily ranking update I am able to go back to the history to see the rankings on specific date. Of course, they are so many rank tracking tools today but no one has come even closer to Nightwatch. You get what you paid for. Nightwatch makes me look like a professional when I am talking to clients. It has contributed so much to my business. Love it and thanks to team behind Nightwatch. They have done a great job and I never and ever had an issue with them. The software never glitched so I don't have to worry about the downtime of the software.

To be honest, I haven't found any reason to dislike Nightwatch. It does what it says so nothing I can dislike about the software and the team.

1) Automated Report 2) Customised Report 3) Personalised Email 4) Daily ranking updates 5) Accurate Ranking Data 6) Able to track local keywords 7) Monitoring backlinks 8) Able to see the search volume on each keywords

What I like the most about Nightwatch is the visual representation of rankings, especially overall average position and evolution for specific keywords. In a split second, I can see how well we perform for a certain time period. It is a user-friendly, yet powerful tool that does the job!!

So far so good. I just hope that it won’t become too big, with gazillion features, where UX could suffer. But I understand that the target audience of NightWatch are SEO marketing experts who appreciate features beyond simple rank-tracking.

Just to see how our SEO efforts result in rank tracking. It is also useful for team motivation :)

accuracy, good user experience, a clear broad vision of my campaigns without losing focus on the project, keyword suggestion tool

Nothing really to dislike. The tool is awesome.

I’ve been using this tool since they launch it as an successor of Rank Trackr and its the best from my own experience. I’m able to monitor lots of SEO campaigns without losing focus in all that data they provide, so i get a really clear broad picture. Besides that, the tracking is really accurate (compared several tools with it and they were the most consistent in the test).

I like the data quality as it provides realtime correct data tracking of the keyword ranking in different countries that even for free

if we are continously use this extension for some times some times google captcha will come and we cant continue track the keyword rank

Using nighwatch i can easily track my webiste ranking in different coutries for free that is in any language and any location. the next feature is we can save our query in these dashboard for easy acces and also we can add somanywebsite address in the task bar for easy rank tracking of our website even with our competitors.

For the price Night Watch provides an excellent experience. The user interface is great as it shows all the important information metrics across various areas. It also is the most visually appealing SEO reporting software out there in my opinion. They have excellent allowances for tracking keywords and back links. The reporting options are highly customizable as well which is a must. Their customer service was also great and highly responsive. Looking forward to seeing this software evolve What do you dislike?

More information on upcoming features. Roll out of the site audit tool.

As a freelancer needed an SEO software that could handle all my SEO and reporting needs at a price that was realistic for a small business. Night Watch has been a great addition to my marketing arsenal. Succinctly the benefits have been time saving via reporting and the ability to allocate funds to other sources given the competitive pricing.

We moved to Nightwatch after using several other keyword ranking trackers. Why? The #1 thing we need from a SERP tracker is accuracy, and we've found nothing better. The ability to apply numerous filters and see multiple factors including Map Pack rankings is icing on the cake. Add in keyword suggestions, competitor tracking, and backlink tracking, and you've got one of the most powerful keyword SEO tools in the industry. We use Nightwatch on every project, from solopreneurs to large international corporations. It works, saves us time, and helps us increase profits.

Was not immediately evident how to to hook up multiple GA and GSC accounts, but support helped us solve this quickly.

Primarily: Keyword tracking for massive amounts of keywords. Use the software pick up keyword suggestions and also to double check backlink profiles from Ahrefs.

I have used and tested many different rank trackers over the years, from hosted to self hosted. I always had complaints with what I was using until I discovered Nightwatch. The setup is a breeze and everything "just works". The ability to view certain metrics such as Majestic TF/CF, backlinks, and analytics all from within Nightwatch is a huge time saver for us.

Nothing so far. If I had to pick something I would like the ability to monitor more backlinks without upgrading our plan.

Nightwatch saves us time, which is extremely important to us.

I like the fact that you get the statistics from several different great online seo-tools in one place. The most important metrics are shown in the dashboard and you can easily follow the progress.

Some metrics seem like they are not possible to track backwords more than a couple of months. I am not sure though since I am a new user and might just not have found how to do it.

A great overview of your seo, progress and performance. We can detect trends in our ranking easily.

I can create custom reports for any group of keywords i.e mobile keyword rankings, and also segment an entire site's keywords by mobile/desktop - integral in the mobile first indexing era. The dashboard also looks very cool.

I like the "discover keywords" addition to Nightwatch where it suggests keywords for you to track off the bat once you enter a URL, but in my experience this only works on a domain level, i.e it won't give you targeted suggestions per URL. So not a gripe, more like a "would be nice."

Keyword reporting takes minutes as opposed to hours. The ability to view mobile SERPs within the desktop app for any specific keyword on any date is hugely powerful and time-saving too.

I love the rank tracking capabilities of Nightwatch, but what I love most about it is the fact that the developers keep adding new features to it all the time like the backlink tracking tool, most recently.

There are times when some of the data I see in Nightwatch is a bit off. For example, the number of indexed pages it shows for website will be zero even though i know that website has many indexed pages. It only happened once though and when I asked suport they said it was caused by a problem with Google's data.

It saves our agency time when it comes to rank tracking and provides many other additional tools in one place.

Great solution, great value, very fair price. I am super pleased in everything I get out of this product. Great reporting, accurate data, amazing support. Best product I have used in years. Thank you for investing in listening to people's needs & exceeding expectations.

nothing to complain about - I highly recommend giving this a test drive

Tracking client data, making adjustments to client campaigns is much easier with the info I gather

I like the fact that there is almost always someone online to help answer any questions.

The fact that I had to upgrade because of getting to many backlinks for me to continue, i had to upgrade. This should be unlimited backlinks, they will grow by the thousands monthly, I will have to upgrade again soon just to continue to count backlinks. Also would like this to cost less. If you charge less you will have more clients for what is otherwise a great product. listen to what your reviews say :)

I need to monitor backlinks more closely and check that the people I am paying to do them are actually doing what I paid them to do.

Nightwatch is very straightforward. It makes it easy to send reports to clients as well as utilize tools to better serve our clients.

There is not much to dislike about this product. My one point might be the search volume feature. I find it hard to believe that the number is 0 in so many of my keywords.

Nightwatch has become a big timesaver as we no longer need to track anything manually!

The tool allows for the customization which makes it very easy to navigate -- you can simply arrange it to show you the desired data. The dashboard is user-friendly, the tool itself is very powerful and proved to be equipped with the ability for high accuracy tracking and large-scale data processing. The customer support is readily available to help and answer any questions (usually with screenshots which makes it easy to solve the issue).

It takes some time to learn to be able to use the tool to its full potential, but once you do, it's irreplaceable.

Measuring and analyzing the SEO performance of the website by tracking backlinks, segmenting keywords, displaying trends, preparing customized reports and more.

I have used Nightwatch both at an agency and later for an in-house marketing position. Nightwatch offers a wide array of fantastic features to help get a comprehensive view of your SEO strategy as it stands and where it needs to go. Love the different views and locations I can monitor, the visual graphs, and the competitor analyses. Adding keywords is easy and the ability to link your Google Search Console and Analytics is useful. I also find the backlink feature handy.

I'd love to be able to have more than 5 competitors at the lower price point and I do wish that it was easier to use location tracking without having to add the same keywords over and over for multiple zipcodes.

We're really able to see missed opportunities with keywords, determine high priority keywords to focus on, and look at the bigger picture of how our content strategy can be improved.

I like the automated dashboards and the quick view of my websites health. I have a lot of info on one dashboard. But the most important asset is the tagging. I tagged all my keywords and play with reports based on that. An overview is useful but a segmentation is great.

The drop-down menu is a little bit annoying as I have to change all the view if I want to see another account data. It could be nice to have a drop-down menu at the left on the page. Or better: a comparison tool!

I didn't solve business problem NightWatch is a key tool to see the evolution of the average position based on chosen keywords. I can closely monitor keywords that We whose with the clients.

When it comes to picking the right tool for SEO, we invest a lot of time, effort and money into testing which can last up to a month. After testing period Nightwatch is our chosen tool for SEO tracking and analyzing and will probably stay permanently. Specially for analyzing as it offers advanced custom reports and integrates very nicely and easily with Google products (such as GA, SC). The team keeps improving it constantly and is very responsive.

Pricxing on big plans. Dont we all hate to give money, when we earn money :)

Tracking, reporting, costum reporting but most of all the feature: competition ranking comparison and tracking