Nightwatch Pricing Overview

We've been clients since July 2016 when this product was named Ranktrackr. We upgraded to Nightwatch promptly after release. 1) It just works, by that I mean it's reliable and my degree of trust in the tool is really high. 2) The Interface is well thought. 3) Pricing is fair and the tiers work for us. 4) The dev team is adding new features every now and then.

To my surprise I cannot think of anything. I do have suggestions which I share with the team every time they send feedback links but I cannot think of something I dislike in this tool.

We invest a lot in content marketing for our company currently sitting at shy over 1 million organic hits yearly on our website. I would say Nightwatch has a very important role in this strategy. It lets us know which content is working, which is not working, which is trending up or down so we can take action, it let us know how our competitor are doing compared to us and so on. To sum it up, it allows us to measure and share the fruits of our efforts and know for sure over time that the strategy is working. If you work with content marketing I would say that this tool is of great value.

The tool is very easy to use. A simple display and one-click options mean I can track all my keywords and links effortlessly. I can design graphs to compare my keyword rankings to my top competitors, allowing me to target specific keywords that need work. The ability to add competitors to my account allows me to always stay one step ahead of them, ensuring I get the majority of traffic from organic search. The tool also lets me sync my analytics account so I can monitor site traffic and what keywords are distributing traffic the most.

The only thing that I could possibly say about this tool that I don't like, is the cost per keyword. Although I will say the value for the tool is incredible, the only way I could imagine it getting better is if they gave discounts to continued customers.

I am tracking thousands of keywords and providing reports to my seniors. It is helping my rank higher in Google search and beat out my company's competitors in search. It is also helping me identify what URLs are linking to my site that are valuable, so I can continue strong and smart link building.

Nightwatch has a very customizable dashboard, which I liked. Everyone prefers to view things in a specific way, and I feel Nightwatch accomplishes that. I also like the quick turnaround on submitting new keywords and the overview page when you first log in. I personally didn't take advantage of the reporting feature, but feel anyone running a digital marketing company would love this quick and easy way to sent clients easy-to-read reports.

There isn't much to dislike. I used NightWatch for 2 years and only recently switched due to in-house budget cuts.

They could grow and offer more SEO site feedback on the sites that you are tracking, but for the most part, they are as advertised.

For the price Night Watch provides an excellent experience. The user interface is great as it shows all the important information metrics across various areas. It also is the most visually appealing SEO reporting software out there in my opinion. They have excellent allowances for tracking keywords and back links. The reporting options are highly customizable as well which is a must. Their customer service was also great and highly responsive. Looking forward to seeing this software evolve What do you dislike?

More information on upcoming features. Roll out of the site audit tool.

As a freelancer needed an SEO software that could handle all my SEO and reporting needs at a price that was realistic for a small business. Night Watch has been a great addition to my marketing arsenal. Succinctly the benefits have been time saving via reporting and the ability to allocate funds to other sources given the competitive pricing.

Great solution, great value, very fair price. I am super pleased in everything I get out of this product. Great reporting, accurate data, amazing support. Best product I have used in years. Thank you for investing in listening to people's needs & exceeding expectations.

nothing to complain about - I highly recommend giving this a test drive

Tracking client data, making adjustments to client campaigns is much easier with the info I gather

One of the best things about Nightwatch it the ability to send daily reports that are extremely customizable. Some of my clients have different levels of understanding of how internet marketing works so Nightwatch gives you the ability to transform the report and tailor it based on what you want to show each separate client. Many of my clients have thanked me for sending them daily reports and keeping them updated every step of the way - but this is all automated by Nightwatch. Then you also have the option to integrate Google Analytics and Search Console very easily which gives clients all the data about their website in one clean report which has just helped my business stand out over many others.

It is more expensive than many tools I've tried in the past, but it is extremely valuable to my agency so it is what it is. I would personally rather pay more to keep my clients happy and give my agency more value by using tools that get the job done right and that's what I find with Nightwatch. I used to use tools that we're 1/5th of the price and I won't mention the names of them but they were not as flexible with client reporting and the rank tracker was not as accurate as Nightwatch.

Client communications with their reporting system, I'm able to be in constant communication with my clients daily with their reports. Also, the main reason I switched from using other tools is that Nightwatch has the ability to track local keywords from specific local places. So for instance, I have clients all over the US and other keyword tracking tools I was using would show ranking results based on my current location. However, with Nightwatch, you can adjust the settings so that they track keywords based on the current location of that specific client making the ranking results much more accurate.

I've been a previous user of RankTrackr and switched to Nightwatch for its daily reporting abilities, but I've got to say I've fallen in love with the tool for more than that. First of all, it's very cool looking, I love the black design (it doesn't hurt my eyes at night like other tools with white everywhere). I now find myself going over to Nightwatch multiple times a day just because I love the design so much! The ability to connect your Google Search Console and Google Analytics account is a killer deal. You get so much for the price you pay.

The fact that I didn't know about it sooner hahaha! I truly have nothing bad to say about this tool, it does an excellent job!

I can schedule daily reports to my clients so they feel like I have incredible follow up. I love that I can analyze every data from my client's site in the same place by connecting Google Search Console and Google Analytics! This is such a time saver, and it helps me get a better and quicker overview of a client's site performance.

I like the fact that there is almost always someone online to help answer any questions.

The fact that I had to upgrade because of getting to many backlinks for me to continue, i had to upgrade. This should be unlimited backlinks, they will grow by the thousands monthly, I will have to upgrade again soon just to continue to count backlinks. Also would like this to cost less. If you charge less you will have more clients for what is otherwise a great product. listen to what your reviews say :)

I need to monitor backlinks more closely and check that the people I am paying to do them are actually doing what I paid them to do.