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MailerLite
Simple Email Marketing Solutions
4.7
(914)
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MailerLite Reviews & Product Details

MailerLite Overview
What is MailerLite?

MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.

Company MailerLite
Year founded 2010
Company size 51-200 employees
Headquarters Vilnius, Lithuania
Social Media
MailerLite Categories on Findstack
Ask Questions about MailerLite
What MailerLite is best for?
How does MailerLite compare to Mailmodo?
What are the pros and cons of MailerLite?
MailerLite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MailerLite Pros and Cons
Pros
  • Offers a forever free version
  • Has an auto resend feature
  • Click map feature delivers great audience behavior insight
  • Supports time-zone based sending
Cons
  • Deliverability can greatly improved
MailerLite Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
MailerLite Media
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MailerLite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 01, 2024
MailerLite Logo
914 MailerLite Reviews
4.7 out of 5
Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to Use; Great Value for Money"
What do you like best about MailerLite?

Their excellent features and user-friendly interface make it easy to set up my emails and automation sequences.

What do you dislike about MailerLite?

I don’t find the management of images I’ve uploaded very intuitive.

What problems is MailerLite solving and how is that benefiting you?

I can reach my list without paying the Earth.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Mailer Lite give much more than others"
What do you like best about MailerLite?

The campaigns, forms and automation are so easy to work with and then you can be so specific y you want to personalize your subscriber experience .... amazing

What do you dislike about MailerLite?

The green color in the dashboard 😁 really, that’s the only thing that I really dislike

What problems is MailerLite solving and how is that benefiting you?

Now I can reach my subscribers easily through sequences using automation

Mid Market (51-1000 emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User-friendly and great customer service"
What do you like best about MailerLite?

It is very easy to put together an email that looks absolutely amazing even if you know nothing about coding.

What do you dislike about MailerLite?

It's not easy to do double opens and I had to research how to unsubscribe in bulk. It would be good to allow attachments (for giveaways)

What problems is MailerLite solving and how is that benefiting you?

We have had low open rates on what we used before and we are happier with MailerLite.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best value for bloggers"
What do you like best about MailerLite?

I like the simplicity in MailerLite - I can connect it with my Wordpress blog very easily and start to send newsletters to my readers of my blog for free.

What do you dislike about MailerLite?

I really miss an iPad app. Mobile version of the web works good, but app is an app.

What problems is MailerLite solving and how is that benefiting you?

I am not solving any problems with MailerLite. I like the benefit of integrated web forms which I can use.

Enterprise (> 1000 emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reliable, easy to use and great customer service"
What do you like best about MailerLite?

What I like the most is how easy and fast was to build different newsletters and to manage mailing lists. It has saved me a lot of development time and the newsletters look very good and clean. It's also cheaper and with better quality than other newsletter services I've used.

What do you dislike about MailerLite?

Their new editor seems to generate a bit larger emails that get cropped in gmail if they are too long but with testing and a few adjustments it can be easily solved so it isn't a problem. Other than that detail, their service is great.

What problems is MailerLite solving and how is that benefiting you?

I work for a university that has different newsletters for several groups of users, including students, teachers and authorities and it has made the process easier and saved a lot of time.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I found here what is called e-mail marketing!"
What do you like best about MailerLite?

I like email marketing automation, A/B testing, auto-resend functions. I am getting great results when using it.

What do you dislike about MailerLite?

I haven't faced with any issues yet and i hope that it won't happen in future.

What problems is MailerLite solving and how is that benefiting you?

I am getting the best marketing ROI using Mailerlite. I am reaching my clients fast, easy and having fun when doing it.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best email marketing company out there!"
What do you like best about MailerLite?

I love the simplicity of the platform and a low learning curve to get things going. The design aspect is great with lots of layout choices, fonts, and colors. Any question and/or problem I had were taken care of immediately, even though they're headquarters is located overseas.

What do you dislike about MailerLite?

The only thing I can think if is the pricing per subscriber level and if the subscriber number drops below it. The yearly amount isn't tweaked to reflect those changes, which is costly.

What problems is MailerLite solving and how is that benefiting you?

I love the streamlining, and I don't have to constantly check the automations.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple and affordable emailing system"
What do you like best about MailerLite?

Simple navigation, fast and reliable customer support, video tutorials even for "computer blondes", excellent graphics, affordable price

What do you dislike about MailerLite?

I would appreciate more options for creating forms which can be embedded into my website. Plus the website of Mailerlite is sometimes too slow (slowly loading).

What problems is MailerLite solving and how is that benefiting you?

Automatic emailing, graphic design of my forms, statistics of my subscribers and groups, ML is very reliable

Small Business (50 or fewer emp.)
Aug 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"good free tool, easy to use, nice templates"
What do you like best about MailerLite?

nice template options, easy to customize your email to how you want it to look

What do you dislike about MailerLite?

sometimes confusing to navigate, with the weird terminology e.g. campaigns

What problems is MailerLite solving and how is that benefiting you?

staying in touch with users on client's email list

Small Business (50 or fewer emp.)
Jul 29, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good mailing software"
What do you like best about MailerLite?

Simplicity, drag and drop interface, speedy support

What do you dislike about MailerLite?

Buggy, features like abandoned baskets not working as well as could

What problems is MailerLite solving and how is that benefiting you?

Email marketing, data capture

Small Business (50 or fewer emp.)
May 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Super Happy with my easy mail solution"
What do you like best about MailerLite?

I am an early adopter of MailerLite and refer it all the time. It's free for businesses that are just starting out- but doesn't skimp on features like automation, list segmentation, or beautiful opt-in form creators! It's easy to integrate into your website, or can be used as a stand-along email collector and list manager. so much love!

What do you dislike about MailerLite?

I wish there were more pop-up form options, but this service is always growing and adapting, so I'm sure they are on the way!

What problems is MailerLite solving and how is that benefiting you?

I can smoothly collect emails, track my audience, and reach out to them with beautiful email newsletter templates and auto responders.

Small Business (50 or fewer emp.)
Jan 14, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Mailerlite is perfect for small business and limited budgets!"
What do you like best about MailerLite?

Mailerlite is very easy to use, and it's easy to do things like create segments, run reports (not robust but general) and the best part is, it's hundreds of dollars less a month, than other email marketing solutions out there! Amazing value.

What do you dislike about MailerLite?

I wish the reporting was more robust. Although for the pricing, I think it's fair to say I am getting what I pay for. Although I'd be likely to pay more for more in depth analytics.

What problems is MailerLite solving and how is that benefiting you?

By utilizing things like segments and groups, we have been able to target our campaigns and we have seen excellent ROI on this element.

Small Business (50 or fewer emp.)
Dec 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A complete email marketing suite at a fraction of the cost"
What do you like best about MailerLite?

MailerLite offers a full-featured Mail Chimp or Constant Contact competitor at a fraction of the cost.

What do you dislike about MailerLite?

Their support is in Europe so the hours aren't always convenient.

What problems is MailerLite solving and how is that benefiting you?

MailerLite has given me a way to send out 100k emails a month to my email list automatically via their RSS feed feature. I rarely have to login to touch the campaign - it just goes automatically. In addition to the time-saving RSS feature, their email capture features have helped me add over 1,000 email addresses to my list. Again, these features come with the bigger name products, but cost much, much more.

Small Business (50 or fewer emp.)
Nov 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hidden Gem in the Email Marketing Game"
What do you like best about MailerLite?

The shopify integrations are my favorite part. I also really love how simple the UI and how easily I picked up the platform.

What do you dislike about MailerLite?

There are no SMS integrations at the moment.

What problems is MailerLite solving and how is that benefiting you?

Email automation

Small Business (50 or fewer emp.)
Oct 21, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Cheaper than rivals with comparable feature sets"
What do you like best about MailerLite?

Mailerlite is a bargain compared to other providers like Mailchimp. The free account gives you access to powerful features not available with rivals. Easy to use interface, great email design tool & free email automation tools.

What do you dislike about MailerLite?

Fewer integrations than other providers so may not be as useful for everyone

What problems is MailerLite solving and how is that benefiting you?

Emailing my subscriber base at a low cost.

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