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WooCommerce Logo
WooCommerce
Your Online Store Solution
4.4
(1,131)
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WooCommerce Reviews & Product Details

WooCommerce Overview
What is WooCommerce?

WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.

Company Automattic
Year founded 2005
Company size 1001-5000 employees
Headquarters Remote
Social Media
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Crevio
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Ask Questions about WooCommerce
What WooCommerce is best for?
How does WooCommerce compare to Shopify?
What are the pros and cons of WooCommerce?
WooCommerce Product Details
Capabilities
API
CLI
OSS
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WooCommerce Pros and Cons
Pros
  • 'Excellent for SEO and content marketing (like WordPress)
  • Extensible with lots of apps and widgets
  • Tons of customizations and themes available
  • Lots of support available from WordPress experts
  • Highly effective for marketing and promotion
Cons
  • Will require some developer support
  • Requires extra investment in a WordPress site
WooCommerce Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
WooCommerce Media
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WooCommerce Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 14, 2024
WooCommerce Logo
1,131 WooCommerce Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Feb 12, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"All the benefits of Wordpress while running the risk of overcomplicating"
What do you like best about WooCommerce?

Woocommerce allows you to build fantastic websites with complete control over nearly every element of design, but the back end functionality can be confusing or unwieldy at times.

What do you dislike about WooCommerce?

Woocommerce's order fulfillment and tracking system is not as intuitive as some competitors' products, and as a result, we ended up moving to a competitor. However, there are certain situations or businesses for which Woocommerce is a stronger contender.

What problems is WooCommerce solving and how is that benefiting you?

If you switch from a more restrictive platform, Woocommerce can provide refreshing customization abilities.

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"WooCommerce for the win"
What do you like best about WooCommerce?

WooCommerce is great. It features quality support services and an opportunity to promote small business sales.

What do you dislike about WooCommerce?

The only downside is that sales have not increased to meet quota. However, I do not attribute this fact to the program itself.

What problems is WooCommerce solving and how is that benefiting you?

We have increased sales through the use of WooCommerce and have created new contacts that will better improve relationships with consumers and competitors.

Small Business (50 or fewer emp.)
Oct 30, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"WooCommerce Review"
What do you like best about WooCommerce?

I liked that you could set up the most basic storefront and get things rolling very quickly. If I wasn't as picky as I am, I would have you used the most basic themes and opened up shop. But I'm picky so I spent a lot more time customizing our storefront. The ability to add plugins so quickly is also a game changer. There are so many plugins available and WooCommerce easily configures them for your storefront with a simple install.

What do you dislike about WooCommerce?

I wish that the themes available for storefront were a little more in depth. There would be no way I would want to open up shop without hours of customizing the theme. But not everyone is like that. That was just one of the harder things to do.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce allows us to sell to customers all over the world. Setting up shop can be done so quickly without having to use any custom HTML or CSS. The ability to sell everywhere, and ship everywhere is wonderful! I also like to automatic messages that are send out to customers after they have placed their order.

Mid Market (51-1000 emp.)
Oct 18, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great way to get started selling online"
What do you like best about WooCommerce?

I was completely new to ecommerce when I started this project. Looking back, what I like best about Woo is that it has everything you need to get a store off the ground with minimal knowledge of ecommerce. Shop, cart, and checkout process would have been daunting to figure out separately, but Woo has all of that stuff pre-built and ready to go.

What do you dislike about WooCommerce?

Now that I've been hammering away at it with a decent-sized volume of customers/transactions, I am starting to dislike how beholden I am to plugins and their limitations. While the bigger plugin developers seem to be pretty responsive, I don't always get the answer I want, and have had to figure out workarounds more than once.

What problems is WooCommerce solving and how is that benefiting you?

Needed a store that wasn't on a "we do everything for you" platform. This was a nice balance of DIY and pre-built. I'm not sure we've eclipsed sales/conversions from the older platform, but we have more say in design and function.

Small Business (50 or fewer emp.)
Oct 15, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Transfer without technical complication"
What do you like best about WooCommerce?

The transfer is the form of payment that presents the least technical complication and is very easy to configure hence I like it

What do you dislike about WooCommerce?

Keep in mind that to use this application requires technical knowledge, if you do not have it is not highly recommended.

What problems is WooCommerce solving and how is that benefiting you?

I'm not solving a gun problem right now. At the time the benefits were the fastest form of payment.

Small Business (50 or fewer emp.)
Sep 06, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great for getting started"
What do you like best about WooCommerce?

It's free to install and there a lot of plugins and extensions available to suit your business needs.

What do you dislike about WooCommerce?

Since it's an open platform, sometimes third party add-ons aren't built right and cause conflicts. It's also a chore finding the right one to use.

What problems is WooCommerce solving and how is that benefiting you?

Making money globally via multicurrency is possible.

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"User Friendly Framework"
What do you like best about WooCommerce?

Anyone without any technical knowledge can set up his/her e-commerce store without hassle. Do not require large server configurations. Easy installation with an intuitive and interactive procedure so that anyone can take advantage of this platform for setting up his/her webshop. There are free builders available in the market which can help the user to create his/her webshop easily with better UI and UX.

What do you dislike about WooCommerce?

Lack of customizations in this framework is a major disadvantage. You cannot think of scaling your webshop in the future with woocommerce. Multi-store view functionality is still not available in this framework. The framework structure is not as good as other competitors in the market which inturns result in lack of customizability.

What problems is WooCommerce solving and how is that benefiting you?

We are helping small merchants to set up their e-commerce store in minimum time and cost so that they can invest their money in other important areas to set up their business.

Small Business (50 or fewer emp.)
Aug 11, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Nice for small business "
What do you like best about WooCommerce?

Easy installation and used the store for business

What do you dislike about WooCommerce?

Not all updates good works and regular conflict with plugins

What problems is WooCommerce solving and how is that benefiting you?

More customers, easy for sales online

Small Business (50 or fewer emp.)
Aug 10, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Cheap and powerful"
What do you like best about WooCommerce?

Of you want something robust to sell online this is your choice.

What do you dislike about WooCommerce?

Probably the difficulty of using shipping information and pricing.

What problems is WooCommerce solving and how is that benefiting you?

Ecomerce

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great eCommerce Platform"
What do you like best about WooCommerce?

I like that it works really well with WordPress and takes into account a lot of necessary features such as delivery areas and coupon codes. Someone with little eCommerce experience can figure out how to use this to meed their needs with little difficulty.

What do you dislike about WooCommerce?

I dislike that a lot of its best features are behind a paywall and that establishing a delivery area is determined by zipcode.

What problems is WooCommerce solving and how is that benefiting you?

It is an eCommerce platform with a simple user experience that is very intuitive. Very good for creating an eCommerce website for clients if one works at a digital agency and needs to make the website maintainable for the client.

Small Business (50 or fewer emp.)
Jul 22, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Woocomerce"
What do you like best about WooCommerce?

The functionality of Woocomerce is one of the best right now in this constantly growing market.

What do you dislike about WooCommerce?

The backend is like frozen for the last few years. I think it is time for some change. Plus the options for front-end development need to be more, with more flexibility.

What problems is WooCommerce solving and how is that benefiting you?

Woocomerce helps me with his commercial features. I think right now it's the best solution for me, without taking in mind that it is free.

Mid Market (51-1000 emp.)
Jul 12, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Lightweight ecommerce solution that’s perfect for small stores"
What do you like best about WooCommerce?

Easy to implement and manage, offers the essentials needed to operate an ecommerce site, also very extensible with plugins

What do you dislike about WooCommerce?

Out of the box promo engine is lacking, and backend interface can be clunky

What problems is WooCommerce solving and how is that benefiting you?

Quick implementation and ease of use

Small Business (50 or fewer emp.)
Apr 03, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Useful for our purposes - adabtable"
What do you like best about WooCommerce?

It was easy to implement, provided for our needs with integration with paypal.

What do you dislike about WooCommerce?

It was difficult to integrate and required quite a few plugins for our wordpress site. If everything could have been done with a single plugin site loading time could have been improved.

What problems is WooCommerce solving and how is that benefiting you?

We used woocommerce to build our wedding website and our gift registry, as people were coming from across the country.

Small Business (50 or fewer emp.)
Mar 15, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"User friendly for beginners"
What do you like best about WooCommerce?

Very user friendly and easy for beginners to use. Straight forward and does all the basics

What do you dislike about WooCommerce?

It doesn't do as much as I need it to do.

What problems is WooCommerce solving and how is that benefiting you?

Selling my products online easily

Small Business (50 or fewer emp.)
Feb 05, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Flexible and easy configure platform"
What do you like best about WooCommerce?

The best thing for Woo-commerce is that they have many beautiful themes to select, and they have many good plugins for e-commerce. It also can run on Google Cloud.

What do you dislike about WooCommerce?

We are building a multiple vendor frontend/backend system. We did meet some limitation on customization of plugins. The reporting tool seems to need you spend the time to explore. They don't provide very insightful analysis.

What problems is WooCommerce solving and how is that benefiting you?

we actually migrate from Magento to WooCommerce, now we are able to build a much beautiful website, and we successfully build a better brand image for our retail customers.

Small Business (50 or fewer emp.)
Jan 17, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good for sales, but not much organizing features"
What do you like best about WooCommerce?

The buttons are easy to work with, you can add or remove items easily.

What do you dislike about WooCommerce?

There aren't options to arrange or categorize the items by a theme.

What problems is WooCommerce solving and how is that benefiting you?

It allows my customers to purchase items from my website and also create an account for future purchases.

Small Business (50 or fewer emp.)
Jan 13, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy and intuitive interface"
What do you like best about WooCommerce?

With woocommerce building an e-commerce website just got easier. We just need to simply install the plugin an we are good to go!

What do you dislike about WooCommerce?

It's quite hard to understand how to setup woocommerce at first use. But it will get easier when you use it more

What problems is WooCommerce solving and how is that benefiting you?

I can cut the cost to hire a web developer by building the website by myself instead!

Small Business (50 or fewer emp.)
Jan 08, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great for existing wordpress site, would otherwise recommend Shopify"
What do you like best about WooCommerce?

WooCommerce is fairly easy to use. Loading products is simple, and with the wordpress community there are thousands of plugins available to enhance the experience

What do you dislike about WooCommerce?

I am not a developer, so I found that the customization required to bring WooCommerce to a point that was questionably worth the effort. The costs of the system can also add up fairly quickly. Once you start looking into things like subscriptions and other plugins the yearly costs stack up.

What problems is WooCommerce solving and how is that benefiting you?

Ability to sell online. Increased conversion over other, older platforms

Small Business (50 or fewer emp.)
Jan 08, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good for a somewhat open-source tool, but better options exist"
What do you like best about WooCommerce?

It pairs well with WordPress, which powers many great websites, but it has more potential for bugs and issues as many of the software is written and managed by third-party vendors and individual developers and as a result the quality can be variable.

What do you dislike about WooCommerce?

Many plugins are very well written, but some aren't or are no longer maintained. WooCommerce itself has good support, but the vendors that create plugins may have lackluster or no support at all.

What problems is WooCommerce solving and how is that benefiting you?

eCommerce integration and setup for existing WordPress websites. The benefits are there for certain circumstances compared to other popular options like Shopify. If you want to custom the experience, or are prepared to write your own in-house code for advanced integration with other services than it can be a greta option.

Small Business (50 or fewer emp.)
Jan 03, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Affordable way to have an online store"
What do you like best about WooCommerce?

The fact that its a plugin makes it really easy to download, set up and use. It's very user-friendly, and if you're okay with not having more advanced features, the tool can be free.

What do you dislike about WooCommerce?

Certain features and capabilities to customize require you to upgrade to a paid version.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce has been fantastic for helping my business get an online store going without investing a lot of money or energy. It's been a great launching point for my online business.

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