Everything is simple and automated. It's like having my own colocated hardware, but without any of the hassle. I needed low-latency access to a particular site in the Phoenix area. A staffer at PhoenixNAP helped me out with a few tests to confirm that I'd get the necessary latency. After that, I just created an account, selected the hardware I'd need, and off we went.
This is nothing worse than a minor gripe, but it took us a few tries to get billing set up the way we need. I've still got a few early charges that I need to file an expense report for. Not a big deal.
We needed low-latency access to a resource in the Phoenix area, which is interconnected with PhoenixNAP. None of the big "cloud" providers could provide anything even close to what we're getting with BMC.